Tag: "Joyce Riley"

Will Nielsen’s Acquisition of Arbitron Benefit our Industry?

| December 20, 2012

By Fred Lundgren
KCAA Radio, Loma Linda, California
CEO

lundgrenfredLOMA LINDA, CA — The inaccuracy of Arbitron surveys have been a pet peeve of mine for many years.  So, when The Nielsen Company announced the purchase of Arbitron, I decided to celebrate the event with a little punditry.  Initially, the announcement made me think of this quote by Winston Churchill…

“The only recorded instance in history of a rat swimming towards a sinking ship.”

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