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Will Nielsen’s Acquisition of Arbitron Benefit our Industry?
By Fred Lundgren
KCAA Radio, Loma Linda, California
CEO
LOMA LINDA, CA — The inaccuracy of Arbitron surveys have been a pet peeve of mine for many years. So, when The Nielsen Company announced the purchase of Arbitron, I decided to celebrate the event with a little punditry. Initially, the announcement made me think of this quote by Winston Churchill…
“The only recorded instance in history of a rat swimming towards a sinking ship.”
