Tag: "Jon Pinch"
Rush Limbaugh, Sean Hannity and Glenn Beck Return to KSFO, San Francisco. This move announced by Cumulus Media comes just a few days after local personality Spencer Hughes exited the 9:00 am to 12:00 noon slot at KSFO. Now, the company says Rush Limbaugh will occupy that show time while Sean Hannity will air from 6:00 pm to 9:00 pm followed by Glenn Beck from 9:00 pm to 12:00 midnight. Michael Savage and Mark Levin will continue to air in the afternoons. Now the big question is what are Clear Channel’s plans for KNEW “960 The Patriot” after the three Premiere Networks shows jump across the street? A likely option would be to plug in Fox Sports Radio Network programming. We can expect Clear Channel to make its intentions known relatively soon. The start date for the changes is September 29.
Cumulus Media Realigns Executive Structure; Jon Pinch to Retire. Calling this move a part of the goal to “enhance the company’s strategic and operational focus and leverage its business platform,” Cumulus Media president and CEO Lew Dickey announces the company is eliminating the co-COO posts that John Dickey and Jon Pinch have shared for years, the assignment of John Dickey to the new EVP of content and programming position, and the retirement of Jon Pinch after a 45-year career in the business. Lew Dickey says, “Our vision has been to build the radio company of the future and that is exactly what we are achieving. Towards that end, we have strategically broadened the company’s scope and now have in place differentiated distribution channels and multiple content development platforms. To accelerate our plans, we are putting in place a new organizational structure to reflect the company’s strategic evolution, bringing clarity, focus and accountability to key leadership roles in both our station and network groups.” A number of changes will take place in addition to Pinch’s retirement. Cumulus has retained the services of the search firm Spencer Stuart to seek an executive vice president of radio. That person will be “focused on providing day-to-day operational and strategic leadership of Cumulus’ radio station group consisting of its 460 stations in 90 U.S. markets.” Steve Shaw has been promoted from his SVP Cumulus national sales post to president of Westwood One. As for John Dickey, his new position will entail focusing on developing and maximizing content and programming. The company says, “Establishing this focused position recognizes the critical importance of Cumulus’ development and promotion of content and programming across the company’s station group, Westwood One network and other media platforms including Nash and Rdio.”
Sandy Buttweiler Leaves KFGO, Fargo and Radio for Job Outside the Industry. As reported in Prairie Business Magazine, longtime Fargo radio personality Sandy Buttweiler has resigned from her talk show position to take a job outside the radio biz. Buttweiler co-hosted the Jack & Sandy show with longtime partner Jack Sunday at Midwest Communications-owned KFGO, Fargo. As the paper notes, Buttweiler joined KFGO in 1982 and has worked there during three different stints as well as at other stations in the market, including crosstown WDAY. She told listeners there were no problems at the station and that she “was presented with an opportunity about six weeks ago. After careful and thoughtful consideration, it just seemed like the right time to take on this new opportunity.”
‘The News That Makes You Think’ Hits 100 Affiliate Mark. The newest feature from XtreMedia and hosted by Kevin McCullough passes the 100 affiliate mark after just 90 days in production. McCullough’s program – “The News That Makes You Think” – is airing in markets including: New York, Los Angeles, Atlanta, Boston, Phoenix, Tampa, Portland, Nashville, Salt Lake City, San Antonio, and Las Vegas. McCullough tells TALKERS magazine that, when launched in June, his company believed there would be a market for this type of feature and he describes it, saying, “The content is designed to offer a substantive look at national, political, and human interest stories. But every newscast provides information important to families and people of faith. And at the end of the day it’s about telling great stories!” McCullough says that across the Monday-Friday XtreMedia platform, 413 unique stations are airing the company’s programming.
WGN, Chicago Re-Ups Steve Cochran. As reported by Chicago media writer Robert Feder, WGN, Chicago morning drive personality Steve Cochran signs a four-year contract extension to continue with the Tribune Broadcasting outlet. As Feder points out, over the past year Cochran has performed well for WGN. In the most recent Nielsen Audio PPM survey, Cochran was #2 in the market (Persons 6+) with a 5.4 share. Cochran tells Feder, “Thanks to my amazing staff of Andrea Darlas, Dave Eanet, Orion Samuelson, Mary Vandevelde, Kevin Powell and my son, Ross, 5:00 am is actually fun. Working for Jimmy de Castro, Todd Manley and Larry Wert is as good as it gets — and I feel like we are just getting started.” Read Feder’s column here.
Round Three of August PPM Data Released. The third of four rounds of August 2014 PPM data from Nielsen Audio has been released for 12 markets including: Portland, Charlotte, Pittsburgh, Sacramento, San Antonio, Cincinnati, Cleveland, Salt Lake City, Las Vegas, Kansas City, Orlando, and Columbus. The survey period was July 17 through August 13. TALKERS magazine’s sister publication RadioInfo has all of the numbers from subscribing stations here. In addition, managing editor Mike Kinosian presents his “Ten Takeaways” from this batch of ratings on the main page at RadioInfo.com here.
Ethnic WCGO, Chicago Begins Shift Toward Issues Talk Format. The Evanston, Illinois signal has been an ethnic time-brokered station since 1978 but consultant Tim Disa says that with a newly approved power increase to 10,000 watts (daytime), the station is revamping the programming, starting with the 12:00 noon to 6:00 pm daypart. Franklin Raff – a 39-year-old former producer for the G. Gordon Liddy show – is now hosting the 12:00 noon to 2:00 pm show, followed by Radio America’s Dana Loesch from 2:00 pm to 4:00 pm, and former crosstown WIND personality Geoff Pinkus hosting the 4:00 pm to 6:00 pm program. Additionally, the station is carrying Premiere Networks’ “Coast to Coast AM” with George Noory in the overnight daypart. Disa says the goal of the station is to create “new, more inclusive content – a bit more libertarian and we will be reaching out to a younger generation using humor and common sense.”
Odds & Sods. At the Salem Radio Network operations in Washington, DC, Jeff Matzka is named chief engineer. The operation includes the Washington, DC bureau of the SRN News and the studios of the Bill Bennett “Morning in America” show…..The new flagship station for the NBA’s Washington Wizards is CBS RADIO’s all-news WNEW-FM, Washington (licensed to Bowie, Maryland). The station reports that D.C. area play-by-play broadcaster Dave Johnson will return for his 17th season calling Wizards games, and is joined for the 7th year by analyst Glenn Consor…..Clear Channel’s news/talk WHJJ, Providence and classic hits WWBB “B101” will be the new flagship stations for University of Rhode Island football and men’s basketball this season. WHJJ will also air the 16 Dan Hurley shows featuring the Rams’ head basketball coach.
Celebrating Success. Nationally syndicated talk show host Michael Savage is pictured here aboard his family yacht in the New York harbor addressing representatives from syndicator Westwood One, Cumulus-owned WABC Radio, and several high-profile clients and partners. Using the occasion of the success of his latest book, Stop the Coming Civil War (Center Street 2014), Savage used the tale of his grandfather’s immigration from Russia almost 100 years ago to express why America needs to reward hard work and not take from those who are productive. This event on NYC’s Chelsea Pier also caught the eye of the New York Post’s Page Six.
Mike Gallagher Plays the Cowardly Lion. Regular TALKERS readers know one of Salem Radio Network host Mike Gallagher’s interests is the theatre – Gallagher won a 2013 Tony Award as an investor in the Broadway revival of “Pippin.” In addition to the numerous roles he’s played on the stage over the years, Gallagher (pictured here in full make-up for dress rehearsal) is currently playing the Cowardly Lion in the South Carolina Children’s Theatre production of The Wizard of Oz.
US ISIS Strategy and Journalist Beheadings Top Stories on News/Talk Radio for Week of September 1-5. The controversy over the United States’ military policy regarding the ISIS campaign in Iraq and the recent beheadings of two American journalists tied atop the Talkers TenTM for the week of September 1-5. At #2 this week was the Al Qaeda jihad threat tied with the missing Libyan airliners. Coming in at #3 was the mid-term elections and the prospects for the 2016 presidential race followed by the Justice Department’s probe of the Ferguson, Missouri police department at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. View this week’s entire chart here.
Cumulus Ups Jeff Brown to SVP. There are new corporate SVP stripes for Jeff Brown as Cumulus Media promotes him from VP/market manager of its Atlanta cluster to senior vice president, Cumulus Corporate. In this new post, Brown will be responsible for regional operations oversight in 26 Cumulus markets and he will report to EVP and co-COO Jon Pinch, who comments, “We are thrilled to be able to promote from within for this high level position. Jeff has the energy, intellect and experience that will make him a valuable resource for our market managers.” Brown states, “It is a tremendous honor to be asked to play a larger role in the development of our ever-expanding platform and the execution of our key strategies. I am truly excited to help drive the continued growth and evolution of Cumulus, as it creates and distributes the very best in entertainment products and services for our listeners, communities and advertisers.” A search for Brown’s replacement at the Atlanta cluster is underway.
Davis Joins Heller in Wisconsin Sports Talk Simulcast. Milwaukee Bucks radio play-by-play voice Ted Davis is becoming part of the Mike Heller show heard on Clear Channel’s WOKY, Milwaukee “The Big 920 Milwaukee” and WTSO, Madison “The Big 1070 AM.” Heller’s program airs from 2:00 pm to 6:00 pm and Davis will join from 2:00 pm to 4:00 pm. The company says Davis will bring 26 years of NBA play-by-play experience to Mike Heller’s show. CCM+E regional market president Jeff Tyler comments, “We are extremely excited to have a pro like Ted join Mike Heller and the rest of our great on-air team. Ted will bring another dimension to the best sports talk line up in Madison. With Ted Davis, the exclusive Wisconsin Badgers broadcast franchises, and more exciting plans on the horizon, we know Madison will continue to embrace ‘The Big 1070’ as Madison’s choice for sports talk and play-by-play.”
Cumulus Q1 Revenue Up 3.7%. For the first three months of 2014, Cumulus Media reports net revenue, on a pro forma basis, was up 3.7%. The company reports “net revenue increased $10.5 million to $292.0 million, from $281.5 million for the three months ended March 31, 2013. The increase was due to $3.1 million in broadcast advertising revenue, of which $2.2 million was from an LMA in Chicago entered into in January 2014 (the ‘Chicago LMA’), offset by a $9.9 million decline in network spot sales and the loss of approximately $2.2 million of third party network station compensation. Broadcast advertising revenue growth also benefited from $13.0 million of reduced producer revenue shares at WestwoodOne. Digital advertising increased $4.5 million due to revenue from our partnership with Rdio and revenue increases from our streaming and digital commerce initiatives. There was a $1.3 million increase in political advertising revenue; and a $1.6 million increase in affiliate license fees and other non-ad-based revenue.” In a statement, CEO Lew Dickey says, “This quarter was marked by the accelerated integration of WestwoodOne. We now expect to complete the two-year integration approximately three quarters ahead of time and will exceed the stated synergies by 5% to 10%.”
NAB Radio Board Makes Appointments. Named to two-year NAB Radio board seats are: Lincoln Financial Media president/chief executive officer Don Benson; Radio One chief executive officer Alfred Liggins; CBS Radio president/chief executive officer Dan Mason; Hubbard Radio chair Ginny Morris; Clear Channel chair/chief executive officer Bob Pittman; and Federated Media vice president Tony Richards. Those appointments take effect in June. Meanwhile, NRG Media president/chief executive officer Mary Quass is unanimously elected to the first vice chair seat of the NAB’s executive committee. Eagle Communications general manager Gary Exline is appointed to fill a vacant board seat, while Jawco Inc. owner John Wharff is appointed to serve until June 2015.
AdLarge Media, Motor Racing Network Team for Exclusive Sales Agreement. The pact is for national advertising sales representation of Motor Racing Network’s NASCAR racing on radio and digital audio platforms. It includes all MRN flag-to-flag coverage, including 51 NASCAR Sprint Cup Series races and qualifying events; 21 NASCAR Nationwide Series events; 22 NASCAR Camping World Truck Series events; and 13 IMSA TUDOR United SportsCar championship events. AdLarge Media chief executive officer/co-founder Gary Schonfeld states, “This outstanding addition to the sports properties we represent drives our company forward in network radio sports, and places us at the forefront of auto racing on radio and digital audio. If it has four wheels and goes really fast, you can buy the audio advertising from AdLarge.” The firm’s president/co-founder Cathy Csukas comments, “Each week, millions of radio listeners hear MRN’s vivid descriptions of exciting, fast-paced NASCAR racing action. Their live coverage and in-depth programming produces the kind of consistent listener engagement that national advertisers want. We are excited to partner with MRN again and to deliver their passionate NASCAR audience to our advertisers.” According to MRN president/executive producer David Hyatt, “With Gary, Cathy, and their excellent team, national advertising sales representation is a collaborative partnership that generates success for advertisers and affiliates. Their independent status allows them to be adaptable and innovative. They create customized campaigns that connect advertisers with NASCAR fans.” AdLarge is seeking a sports sales executive who will be dedicated to this undertaking. Chief revenue officer/radio sales Don Wachsmith remarks that, “It is imperative we expand our sales management to include a focused sports sales leader to spearhead our national advertising sales efforts with MRN’s motor sports coverage.” This is MRN’s 45th consecutive year covering NASCAR; more than 600 radio stations carry the broadcasts.
Cool Job Opportunities. “Think CNN with a hint of the Daily Show!” We’re on the hunt for America’s SMARTEST, most authentic, engaging, entertaining news personalities - real people who can react to, comment on and amplify the news… and do it in short, 3-minute segments. These are NOT “anchor” positions, we’ve got that covered. It’s not a talk show. It’s a true INTEGRATION of news and personality. If you…are a world-class storyteller, talk TO the listener, not AT them, eat, sleep and breathe news, are smart (but not cerebral), have a point of view but aren’t an ideologue, understand what “shareable” content is, know how to integrate social media, are comfortable with the fact that NEWS is the DNA of the radio station (your job is to generate TSL), are a winner and a team player and want to work in a highly desirable LARGE market…send cover letter, resume and mp3 of your work to: firstname.lastname@example.org
Odds & Sods. New York market traffic reporter Joe Nolan is recovering after suffering a heart attack over the weekend. Nolan does traffic on WCBS-FM on the Scott Shannon program…..In conjunction with cable’s Fox Sports 1, Fox Sports Radio will provide coverage of the 2014 NFL Draft beginning Thursday, May 8 live from Radio City Music Hall in New York City. Jay Glazer and anchor Don Bell will cover the first three rounds on Thursday and Friday. Weekend coverage will showcase the final four rounds that take place on Saturday…..NBC Sports Radio – the WestwoodOne and NBC Sports Group joint venture – is celebrating a major milestone today as the network announces it has passed the 400 station mark. WestwoodOne COO Charles Steinhauer comments, “We are very proud of the tremendous growth the NBC Sports Radio Network has experienced since inception. Thanks to the dedication and hard work of our top-rate talent, producers, and affiliate sales team we are able to continue to extend the reach of this outstanding sports talk content for our listeners and advertisers.”
Nielsen Study Reports Radio Listening at ‘All-Time High’; Hispanic and African America Audience Makes Up Almost 30%. In its quarterly State of the Media: Audio Today report, Nielsen concludes radio listening in the United States reached an all-time high with 244 million Americans listening to the radio each week – that’s 92% of all Americans 12-plus. But this report dives into the numbers of Hispanic and African American listeners. The increase in total 12+ cume for each demographic was not dramatic – Hispanic listening went up 1.4% from last March to this, and African American listening rose just 0.6% during the same period. But the report notes interesting conclusions about usage. For example, the top daypart for listening by Hispanics is the midday 10:00 am to 3:00 pm and the average time spent with radio each week is 12 hours and 13 minutes. For African Americans, midday is also the top daypart for listening and the time spent with radio each averages 12 hours and 10 minutes. Check out the study here.
Sponsors Quickly React to Less-Than-Sterling Remarks. Fallout over racist comments attributed to Los Angeles Clippers owner Donald Sterling continues, as CarMax, Kia, State Farm, and Virgin America pull advertising support from the NBA team. According to a CarMax official, “These views [by Sterling] directly conflict with CarMax’s culture of respect for all individuals. While we have been a proud Clippers sponsor for nine years and support the team, fans and community, these statements necessitate that CarMax end its sponsorship.” A Kia official states, “Comments allegedly made by Clippers owner Donald Sterling are offensive and reprehensible. They are inconsistent with our views and values. We are suspending our advertising and sponsorship activations with the Clippers. Meanwhile, as fans of the game of basketball, our support of the players and the sport is unwavering.” Two high-profile Clippers players are spokespersons for two of those advertisers: NBA Players’ Association president Chris Paul for State Farm and Blake Griffin for Kia. A State Farm representative notes that, “The remarks attributed to the Clippers’ owner are offensive. While those involved sort out the facts, we will be taking a pause in our relationship with the organization. We are monitoring the situation and we will continually assess our options. We have a great relationship with Chris Paul and will continue supporting the ‘Born to Assist’ advertising campaign involving Chris and now other NBA players.” The Clippers on Sunday lost game four of its playoff series to the Golden State Warriors. It was the highest-rated game of the playoffs so far (ABC-TV), registering a 5.0 overnight rating. In San Francisco (the Warriors play in Oakland), the game had a 9.8, the third-highest-rated first round game on any network in more than a decade.
Indulging in Local Customs. That’s “Into Tomorrow” host Dave Graveline enjoying a shisha while visiting Turkey. Graveline tells TALKERS he’s been in the Mediterranean to serve as moderator at the annual Global Press Conference for IFA – the big consumer tech show that takes place in Berlin every September, from which Graveline broadcasts his show. He explains, “Each year in April, they bring nearly 400 journalists from around the world to a venue in the Mediterranean to talk about the latest trends in consumer electronics, leading up to that trade show. This year I was asked to be emcee for the event.” Graveline says he moderated several panels in addition to the press conference.
Donald Sterling Racist Recording, Obama Asia Trip, Midwest Tornadoes, Kerry Israel ‘Apartheid’ Comments, Russian Aggression/Sanctions, and ObamaCare Criticism Among Top News/Talk Stories Yesterday (4/28). The case of Los Angeles Clippers owner Donald Sterling’s recorded racist rants; President Obama’s trip to Asia; the deadly tornadoes that ripped through the Midwest on Sunday; controversy over Secretary of State John Kerry’s comment that Israel runs the risk of becoming an apartheid state; new sanctions being levied against Russia and Vladimir Putin’s continued aggression in Ukraine; and scrutiny of the rollout and effects of the Affordable Care Act were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
WGOW, Chattanooga Talk Host Brian Joyce Gets Facebook Suspension; Station Won’t Discipline. According to a story at Nooga.com, management at Cumulus Media-owned news/talk WGOW, Chattanooga will not discipline “Live and Local” show host Brian Joyce after he was suspended from his Facebook account after posting what’s being termed a satirical comment relative to the George Zimmerman-Trayvon Martin case. The story indicated Joyce was flagged by a Facebook friend after posting the following: “Come to think of it, I’m not so sure Hitler was a bad guy. He wasn’t killing Jews, he was simply defending himself and his people against the Jews. He said so himself on many occasions. Granted the Jews had never done anything to Hitler, but then again Trayvon Martin had never done anything to George Zimmerman. This is not murder, it’s not manslaughter. Heck, it’s not even assault with a deadly weapon! It’s self-defense. So how come Hitler gets such a bad rap? If it weren’t for race baiters like the Jews, we probably never even would have heard of Adolph Hitler.” WGOW program director Kevin West told Nooga.com he and Joyce discussed the matter. “We had a conversation and emphasized that most people aren’t going to understand satire. Some people just think literally. I do want to stress that in no way does Brian Joyce believe Hitler was a good man.”
Genesis Communications Network Debuts ‘The Take with Charles Butler.’ Genesis Communications Network adds “The Take with Charles Butler” to its lineup of programs. The show airs live from 8:00 am to 10:00 am ET and is based in Chicago. The network describes him as “one of the most didactic radio show hosts of our time. He is known for his keen, conservative political views. Since 2007, Charles has discussed education reform, economics, gun violence, illegal immigration, national, state, and local elections, political maneuvers and all hot topics affecting Chicago, Springfield, Washington, D.C. and the international issues and the key players.”
Envision Radio Networks Announces Debut of New Feature: ‘Brand Like a Rock Star with Steve Jones.’ Envision Radio Networks introduces a new, daily 60-second feature titled “Brand Like a Rock Star with Steve Jones” that “helps listeners learn life lessons from rock ‘n’ roll’s greatest bands.” Envision states that “using advice from his international best-selling book, Brand Like a Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous, host Steve Jones takes listeners backstage to reveal the core marketing secrets of rock legends and shows how those strategies can be put into use in everyday life. Jones says, “For every entrepreneur, business owner, marketer, or anyone building their personal brand and career, ‘Brand Like a Rock Star’ is a must-listen.” Describing the show, Envision states that by using rock legends as examples, Jones takes an entirely fresh perspective to self-help. How can you build a brand as consistent as AC/DC? What does it take to start a company as distinct as Bob Dylan? How can you create a business as attention-getting as KISS? Each day, Jones will share a powerful story from rock music history and clearly illustrate how it can be applied to achieve success.
Salem’s Bainbridge, Washington Transmitter Building Destroyed by Fire. The transmitter building for Salem Communications’ talk KLFE and Spanish religion KNTS in Seattle was destroyed after a fire broke out in the facility. Local authorities say the fire started in the 12×12 transmitter building but soon spread to the grassy area outside. Firefighters were called and were able to keep it from spreading too far – a good thing as they note the dry conditions this year could have made it much worse had a local police officer not notice it and called in fire personnel immediately.
Red Zebra Adds Redskins Great Chris Cooley to Game Day Broadcasts. Former Washington Redskins Pro Bowler Chris Cooley becomes part of Red Zebra Broadcasting’s Washington Redskins Radio Network as an in-game contributor. As part of the multi-year deal, “Cooley’s Corner” will be heard quarterly, every game beginning with the pre-season opener in Tennessee on August 8. Cooley joins Redskins Hall of Famer Sonny Jurgensen, Rick “Doc” Walker and Brian Mitchell as former Redskin players who are members of the Washington Redskins Radio Network. Redskins Radio Network executive producer Chuck Sapienza says, “To add a talent and fan favorite like Chris to our team will bring excitement to our broadcast and a level of unpredictability for our listeners.”
Filling in This Week. KDWN, Las Vegas talk show host Alan Stock is sitting in for Talk Radio Network nationally syndicated host Rusty Humphries today and tomorrow (7/17-18) as well as next Monday and Tuesday (7/22-23). Stock tells TALKERS, “It means doing double duty but it’s a blast!”…..Sports talk host Dan Sileo is preparing to fill in on August 2nd and 5th on KLAA, Los Angeles sitting in for Travis Rodgers on the morning drive program. The temp gig is a reuniting of Sileo and KLAA PD Bob Agnew who gave Sileo his start in sports talk radio on KNBR, San Francisco many years ago.
The Broadcasters Foundation of America Announces New Board Members. The Broadcasters Foundation of America announces it has named four new members and a new officer to its board of directors. The new members were voted in during the recent board meeting, held in New York City. Saying the new board members “represent a cross-section of radio and television broadcasters, the BFoA welcomes: Brian Cobb, president, CobbCorp; Bill Hoffman, president, Cox Media Group; Brian Lawlor, senior vice president, television, E.W. Scripps TV Station Group; and Dan Mason, president and chief executive officer, CBS Radio. At the same time, the BFoA announces Katz Television Group president and chief executive officer Leo MacCourtney as a new officer. BFoA chairman Phil Lombardo says, “I am proud to welcome these highly accomplished broadcasters and industry leaders to our board. Their example of giving back to our industry by serving as a board member or officer is inspiring. I hope it will motivate others who work in broadcasting to identify ways they can help advance our cause of delivering financial relief to our colleagues who are struggling under the harshest of circumstances.”
Zimmerman Verdict Aftermath, Tsarnaev Rolling Stone Cover, ObamaCare Implementation, and the Edward Snowden Case Among Top News/Talk Stories Yesterday (7/16). The aftermath of the George Zimmerman verdict; Rolling Stone magazine’s controversial cover featuring the surviving Boston Marathon bomber; the debate over the implementation of the Affordable Care Act; and the status of former NSA contractor Edward Snowden were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.
LOS ANGELES — Use the word “creative” in a radio context and the first thing generally summoned up is a programmer spinning a different take on a music format, or as an application to that extremely rare, exceptional on-air personality who is capable of generating substantial buzz.
Infrequently though is it linked in a word-association game to commercials, which is not only distressing, but highly unfortunate since creative commercial content can be a strong attribute.