Tag: "Jeff and Jer"

The Artist’s Secret: The Force that Guides Successful Radio Personalities

| March 9, 2015

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — I’ve been coaching radio personalities and studying gifted artists for over 25 years.  I’ve been privileged to work with some remarkable performers like Kidd Kraddick, Jeff of Jeff and Jer, Rush Limbaugh, and Dr. Laura.  I’ve observed successful songwriters, authors, screenwriters, and creators of TV shows.  I’ve learned a lot about where great artists get their inspiration and how they create.

I’ve discovered successful artists across the media spectrum — those who’ve created hit songs, blockbuster movies, best selling books, top-rated TV shows, and the most listened to radio shows — are guided by a common force I’ve come to call “The Artist’s Secret.”  It has three elements.

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Basic Framework for Evaluating Talent

| January 6, 2015

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — Nothing is more important to the future of radio than finding and developing distinctive, appealing and enduring on-air personalities. Predicting a prospective air talent’s ability to attract and hold a substantial audience is far from an exact science. I know. I’ve been doing it for a living for nearly 30 years.

My “ear” and batting average for predicting success have improved greatly over time. I’ve developed an informed sense of what it takes to make it on the radio. The result of creating the Authentic Personality method, working with some of the best – Rush Limbaugh, Kidd Kraddick, Jeff of Jeff and Jer, Johnny Vaughan – and worst talent in radio as well as constantly studying gifted artists – songwriters, authors, screenwriters, and creators of TV shows.

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