Tag: "Jared Max"

Thursday, April 3, 2014

| April 3, 2014

wbzlogoWBZ, Boston and WBZ-TV Win Peabody Award for Marathon Bombing Coverage.  The CBS-owned television station and all-news radio outlet are being honored with a 2013 George Foster Peabody Award for overall excellence for their combined coverage of the Boston Marathon bombings.  The citation from the Peabody Awards states: “Out in force to cover the annual marathon, both WBZ-TV and Newsradio 1030 had a journalistic advantage when the bombs detonated.  Neither gave it up as their reporters spent hour after hour on the air providing wide-ranging, enterprising, non-sensational coverage of the casualties, the suspects and the intense, nerve-wracking manhunt.  They become crucial sources not just to their city but to a stunned nation.”  The awards will be delivered during the ceremony to take place in New York on May 19.

wabcWABC, New York Covers Final Four.  As the battle to claim the NCAA Men’s Basketball Championship title continues this weekend, Cumulus Media news/talker WABC, New Yorkladennoam covers it from Dallas with Geraldo show regulars Noam Laden and Jared Max sitting in for Geraldo live from radio row on Friday and Monday from 10:00 am to 12:00 noon ET.  They will also maxjaredproduce a special wabcradio.com only broadcast slated for Saturday April 5 at 10:00 am ET.  WABC also partnered with WestwoodOne for a series of March Madness promotions including the Greatest Moments in Tournament History vignettes and an exclusive fly-away promotion to the Men’s National Championship game.  Program director Craig Schwalb says, “Working with WestwoodOne on these opportunities is a huge win for our listeners and clients.  Our audience is into the excitement, the personalities, and the stories surrounding the Final Four, and so is 77 WABC!”

cowhead‘102.5 The Bone’ Tampa Personality Cowhead to Drop Nickname; Seek Syndication Deal.  In a piece in the Tampa Bay Times, WHPT, Tampa afternoon drive personality Mike Calta – who goes by the nickname Cowhead on the radio – says he will give up the sobriquet and begin the next phase of his career using his real name as of April 14.  In fact, he’ll host an on-air funeral for the moniker.  He tells the paper, “When I started at the ‘Power Pig,’ everybody had those types of names.  I was Big Mike for a while but that didn’t really stick.  Then they asked me if I ever had any nicknames in high school and I remembered that a few people called me Cowhead and it sort of stuck.  The minute I said it I immediately regretted it…I think times change.  Even the ‘Power Pig’ changed its name.  As times change and you age, it just gets silly.”  Calta also tells the Times that his contract with Cox Media is up in June and he’s looking to have a syndication deal be part of negotiations.

radiocom logoCBS Revamps Radio.com.  Calling it part of the evolution of CBS Local Digital Media, the company announces the debut of the new Radio.com.  The company says in a statement, “Four years ago, we launched our new digital media business, rethinking the way CBS’s radio and television stations operate online and in the mobile space.  Since then, we have evolved into the largest digital business in local broadcast media.  There are few companies that have the radio, television, digital, out-of-home, and events platforms we do, and as a result we’re able to better leverage our local market properties with national scale.  As leaders in integrating digital and traditional media into experiences that resonate with consumers, we take our next step forward in that regard with the debut of the new Radio.com website and streaming player.cbslocalmedia  More than just live audio and video simulcasts of our stations, Radio.com presents original programming, live webcasts, exclusive editorial features and storytelling, and interviews with some of the biggest artists and personalities in the world.  Indeed, we have taken a different strategy than others in the industry by recognizing that this ‘other’ content has tremendous value to our audiences.  The popularity of our programs has demonstrated our thinking is correct.”  Highlights of the new Radio.com include: a fresh look and feel, with improved interactivity; ability to be embedded on other sites; improved ad insertion capabilities; better-quality playback and streaming; program schedules available in real-time; expanded social media opportunities; play history; artist and track information integration; simple song purchase; and enhanced station guide and navigation experience.  CBS promises updated mobile apps in the coming months.

theblazetv logoBeck’s TheBlaze TV Added to Cable ONE Menu.  It’s another cable company addition for Glenn Beck’s TheBlaze TV.  His 24/7 news, opinion and entertainment network channel is being added to Cable ONE.  A statement from TheBlaze says Cable ONE is America’s 11th largest cable operator.  This addition gives the TheBlaze TV “distribution on 54 television providers nationwide including seven of the top 30.”  Cable ONE serves customers in 42 markets in 19 states, including Biloxi/Gulfport, Boise, Phoenix/Prescott, and Sioux City, among others.  Cable ONE vice president of marketing Joe Falbab says, “We are very excited about adding TheBlaze to the Cable ONE lineup.  Our customers have requested this channel and we are happy to be able to respond to that request.  We are committed to listening to our customers and will continue to deliver to them the best possible programming.”

emmisEmmis Reports Q4 Revenue Up 11%.  Indianapolis-based Emmis Communications Corporation operates on a fiscal year calendar and its fiscal 2014 fourth quarter ended February 28, 2014.  The company reports that its Q4 revenue jumped to $32.4 million from $29.1 million a year prior.  If you cut out WEPN, New York (which is being operated by ESPN under an LMA), revenue was up 12% for the quarter.  For the full year fiscal 2014, net radio revenue hit the $145.4 million mark realizing an increase in net revenue of 5% over 2013.  In a press release this morning, the company reports “these results also outperformed Emmis’ local radio markets in which revenue growth improved 3% for the year.”  President and CEO Jeff Smulyan comments, “Fiscal 2014 marked the fourth consecutive year we have outperformed our local radio markets and the radio industry as a whole.  Our strong operating performance is the result of sound strategy and its execution by a phenomenal workforce that makes me so proud.  We are very excited about the addition of WBLS and WLIB in New York and the momentum behind NextRadio as we head into fiscal 2015.”

nab logoNAB Radio Board Election Results.  The results of the NAB Radio Board election are in and the members who will serve two-year terms beginning in June are: Pete Booker, president and CEO, Delmarva Broadcasting Company; Steven Cutler, EVP business development and corporate strategy, Clear Channel; Gary Exline, general manager, Eagle Communications, Inc.; Kim Guthrie, EVP, Cox Media Group; Erik Hellum, EVP, Townsquare Media; Deon Levingston, SVP/market manager, Emmis Communications; Margaret Perkins, president and CEO, First Natchez Radio Group; Mary Quass, president and CEO, NRG Media, LLC; Joe Schwartz, president and CEO, Cherry Creek Radio; Jose Valle, president, Univision Radio; Thomas Walker, president, Mid-West Family Broadcasting.

wint logoOdds & Sods.  The WPHT Speaker Series – produced by CBS RADIO news/talk WPHT, Philadelphia – continues this evening (4/3) as station personality Dom Giordano interviews Tea Party leader, former Florida Congressman and veteran Lt. Col. Allen West at Valley Forge Military Academy and College.  West is the author of the new book Guardian of the Republic…..Hubbard Radio’s all-news WTOP, Washington is sponsoring its “Click for a Cause” online contest that will give Washington, D.C. non-profits the chance to win cash and free commercial air time on WTOP.  There will be three grand prizes of $10,000 each with runners up winning $5,000 worth of commercials to advertise their cause on WTOP…..WELW, Willoughby, Ohio changes its calls and brand.  The Spirit Broadcasting-owned station is using the WINT calls and has branded the station “1330 WINTegrity Radio.”  Station president Ray Somich says the change comes ahead of a major expansion to take place this summer.  The station has served communities to the east of Cleveland for the past 50 years.

Deadly Fort Hood Shooting, ObamaCare Criticism, SCOTUS Campaign Donor Limits Ruling, Mid-Term Elections/2016 Presidential Race, Russian Aggression and House Benghazi Hearing Among Top News/Talk Stories Yesterday (4/2).  The shooting at Fort Hood that claimed the lives of four and the preliminary investigation; scrutiny of the rollout of the Affordable Care Act and criticism of the White House “victory” presser; the Supreme Court ruling killing limits on personal campaign donations; speculation about political power shifts after the mid-term elections and the possible candidates for president in 2016; worries over Russia’s plans for Ukraine and other former Soviet bloc nations and President Obama’s tactics versus Vladimir Putin; and the Congressional hearings on the Benghazi incident were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

Thursday, September 5, 2013

| September 5, 2013

hennermariluMarilu Henner Show Joins Sun Broadcast Group Lineup.  Actress, healthy lifestyle champion and talk show host Marilu Henner becomes part of the Sun Broadcast Group as her daily show is added to the syndicator’s program schedule.  SBG says the entertainment- and lifestyle-oriented show is “designed as a brand-new approach to talk radio and is non-political and non-controversial.”  Henner is a seven-time New York Times bestselling author, and famously, one of 12 people in the world verified with Highly Superior Autobiographical Memory.  Sun EVP Steve Gallagher states, “The sunbroadcastgrouplogolisteners, the clients and the agencies are all saying the same thing; that talk radio needs to be reinvented.  We are excited beyond belief to be able to be working with Marilu Henner, whose boundless energy and love of life will be shared on radio, the most personal of all mediums.  She is a natural!”  Henner’s program will be fed live from its Los Angeles base from 12:00 noon to 3:00 pm ET and, according to Sun, its format is compliant to PPM methodology.  It will consist of celebrity interviews, lifestyle and health segments, phone calls and fun benchmark segments like “Healthy Hollywood Tips,” “Marilu’s Memory Minute,” and “Backstage Pass” where Marilu’s celebrity friends pull back the curtain on show biz!  Speaking about this new venture, Henner says, “I love to share life-empowering information that inspires positive changes in people, and there’s no better way to do that than through a daily radio show.  Its impact is immediate, global, and intimate, all at once!  That’s why I’m thrilled to be part of Sun Broadcast Group.  Their philosophy — that radio should be ‘helpful, not hurtful’ – is totally in sync with the way I live my life!”

trn logoTalk Radio Network Companies Issue Official Statement on Cumulus Acquisition of Dial Global.  Radio industry watchers are aware of the pending suit filed by Talk Radio Network involving a number of the parties and people involved with Dial Global (now Westwood One and from now on referred to in this publication by that name) and few would be surprised that TRN is against the acquisition of Westwood One by Cumulus.  Today, TRN issued this official statement: “Over the past five years, Dial Global has become a monopoly.  Dial engaged in a long list of illegal and unethical behavior, including failing to pay us our share of advertising revenues generated by our programming.  We have detailed that conduct in two cases pending against Dial (and others) in federal court in Manhattan and Oregon.  Dial’s illegal conduct has continued recently, as it has refused even to pay to us our advertising revenues, which Dial collected as our ad rep.  We believe that discovery in our actions will show that Dial’s conduct was part of a deliberate strategy to acquire or destroy viable companies by interfering with revenue streams that Dial controls as a result of its monopoly power.  Dial’s history shows that all members of the industry should be concerned about, and should act to prevent, Cumulus’ proposed acquisition of Dial.  In our view, if the transaction goes forward, the combined company could dominate both the radio station platforms in the top 100 markets and the talk and news content for broadcast in those markets.  At the same time, we are concerned that Dial’s history of illegal and unethical conduct could infect Cumulus and affect the way the merged entity does business.  The threat that this merger poses is not just to us.  It is to every independent content provider, to many other members of the industry, and more generally to a vibrant marketplace of ideas on radio.  We will continue to pursue our claims against Dial vigorously, and we will take all necessary actions to oppose Cumulus’ proposed acquisition, including in our pending litigation with Dial, with appropriate governmental authorities, and in the media.  We have heard from other members of the industry with similar concerns.  Given the implications for others, we encourage all independent content providers and other affected members of the industry to rise up and express opposition in every proper forum.”

maxjaredJared Max Exits ‘ESPN New York 98.7.’  Sports radio personality and news anchor Jared Max leaves ESPN’s New York City O&O WEPN where he was co-hosting the early morning “Maxed Out” show (3:00 am to 6:00 am) alongside Robin Lundberg.  Prior to his work with ESPN, Max had served with CBS Radio at all-news WCBS, New York.  Robin Lundberg continues hosting the early morning show from 4:00 am to 6:00 am solo.  On his website, Max says, “In the past two-and-a-half years at ESPN, I have achieved seismic growth – professionally and personally…While I will greatly miss my listeners and friends who regularly called the show, I hope that our relationship will remain intact through my next venture.”

boomercartonBoomer & Carton Being Wooed by YES Network.  WFAN, New York morning drive duo Boomer Esiason and Craig Carton are currently seen hosting their radio program on the MSG Network.  But, according to a report in the New York Daily News, that could change as the YES Network is in talks to bring the duo to their platform.  The Daily News says the current deal between CBS Radio and MSG expires this month and that MSG has the right to match any offer.  Daily News columnist Bob Raissman says the only way he sees the duo leaving for the Yankees-owned YES is if it offers CBS “stupid money” for the simulcast rights.  He further opines that the three biggest attractions on MSG’s programming lineup are Knicks games, Rangers games and Boomer & Carton, so MSG would be nuts not to match any reasonable offer.  Stay tuned.

raytomDISURBING TREND: Where Are All the Radio Engineers?  Multi-lettered radio engineer Tom Ray – principle of Tom Ray Consulting – writes about what sees as a trend that bodes ill for the radio business: a dearth of qualified radio engineers.  In this piece published today, Ray states, “Because of the shortage, there are stations hiring IT people and sending them to the transmitter site.  Sure, many things at the transmitter are IT based these days.  But the output of the transmitter and the antenna system isn’t.  These people are untrained at working around high voltage and RF.  Someone is eventually going to get badly hurt or killed because they do not know how to work around high voltage and current.”  Ray enumerates the long list of duties today’s engineer is expected to handle – not to mention the wide array of technologies about which he’s expected to have expertise – and it becomes pretty clear the future of radio station facilities could be in deep doo-doo.  Read Tom Ray’s column here.

westwoodonesports logoOdds & Sods.  The 2013 NFL season begins tonight with the Super Bowl champion Baltimore Ravens at the Denver Broncos.  WestwoodOne Sports announces its coverage of the game as well as its slate of 97 NFL games over the course of the season, including playoffs and Super Bowl XLVIII…..ESPN Radio is also airing NFL play-by-play this season on Sunday afternoons.  The network is debuting some new football programming including “Football Sunday on ESPN Radio” which airs from 1:00 pm to 7:30 pm ET hosted by Jonathan Coachman and featuring Eric Allen, Tim Hasselbeck and Tom Waddle providing analysis.

cc9-11Clear Channel Again Partners with 9/11 Day.  Clear Channel Media and Entertainment was the media partner with 9/11 Day for the inaugural 9/11 Day of Service and Remembrance in 2011 and will serve in that capacity again this year.  MyGoodDeed is the respected 9/11 nonprofit which annually organizes the federally recognized 9/11 Day of Service and Remembrance.  Over the last three years, Clear Channel has committed over $10 million in support, the single largest media contribution by any 9/11 Day partner.  Now through September 11, Clear Channel’s 840 radio stations will air a series of on-air public service messages in support of 9/11 Day of Service and Remembrance.  Listeners who want to participate can choose options including volunteering, donating to charities of their choice, or simply making a voluntary pledge to dedicate time on 9/11, or another day, to performing good deeds that help others in need.

U.S. Debates Syria Action, G-20 Summit, ‘Common Core’ Controversy, Weiner Heckler Encounter, and Bill Clinton Vegan Claim Among Top News/Talk Stories Yesterday (9/4).  The testimony before Congress regarding military action against Syria; President Obama’s arrival at the G-20 Summit; controversy over the federal mandate of “Common Core” for United States public schools; Anthony Weiner’s encounter with a heckler in NYC and Bill Clinton’s alleged claim of being a vegan were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.

Monday, November 14, 2011

| November 14, 2011

Arbitron Releases Most Recent “Radio Today by the Numbers.”  Arbitron lays out a graphically colorful and intense case for the power of radio in general, citing such eye-popping stats as “241 million Americans listen to radio each week – that’s 93% of everyone in this country listening to radio  each week.”  Arbitron states the report helps broadcasters “tell radio’s compelling story,” helps “agencies understand how radio excels at delivering their ads,” and helps “advertisers learn how radio reaches their customers at the right time.”  The report culls its data from Arbitron’s RADAR 110, Scarborough Research’s Release 1 2011 and the Arbitron/Edison Media/Scarborough Research report “The Road Ahead” released in June of this year.

Bill Cunningham’s TV Show Beating Anderson Cooper in Three Major Markets.  The Cincinnati Enquirer’s John Kiesewetter writes that Anderson Cooper’s eponymous daytime talk show has been picked up for another season and he wonders if WLW, Cincinnati talk host Bill Cunningham’s foray into national daytime TV talk will also continue.  Kiesewetter says Tribune president of programming and entertainment Sean Compton tells him they are not ready to discuss their strategy yet as “we have a different strategy than a traditional distributor,” although he notes Cunningham’s ratings success versus Cooper.  Cunningham beat Cooper in New York, Chicago and Los Angeles in both household ratings and persons 25-54 in the first two weeks of the November sweeps.  The daytime TV talk show format pool will get even more crowded next fall when personalities such as Katie Couric, Steve Harvey, Jeff Probst, Bethenny Frankel and Trisha Goddard debut TV talk shows.

Sports Talk Broadcasters Jared Max and Steve Buckley Honored by OUT Magazine.  As part of its OUT 100 feature – designed to recognize “the most inspiring people of 2011” – ESPN New York (WEPN) sportscaster Jared Max and Boston Herald columnist and WEEI, Boston regular Steve Buckley are featured.  Both came out during 2011 and the magazine writes, “When Charles Barkley voiced his support for gay marriage and his disdain for homophobia in the sports world, ESPN Radio veteran sportscaster Jared Max took the opportunity to make a ripple himself when he came out on air.  Boston Herald columnist Steve Buckley also made the decision to come out in his column (it was his mother’s idea, he says) and followed that up by saying he made the biggest mistake of his life by not doing it sooner.”  Max (top) and Buckley (bottom) are pictured here in a photo from the magazine.

 

CBS TV to Re-Tool “The Early Show” with Addition of Charlie Rose and Gayle King.  According to a report in The New York Times, CBS TV is in the process of revamping its “Early Show” program as a result of the show’s flagging ratings – down 6% from the same period one year ago – and that will include the addition of PBS icon Charlie Rose and Oprah Winfrey Network talk host Gayle King.  The report cites those close to the program speaking anonymously who say the two-hour news show will still be hosted by Erica Hill and Jeff Glor but will take a more serious, newsy approach in a conversational tone that CBS execs say is working for its “CBS Evening News” and “Face the Nation” programs.  The new program is expected to debut sometime early in 2012.

Thursday, September 15, 2011

| September 15, 2011

Cumulus-Citadel Merger Gets DOJ and FCC Approval; Shareholder Vote Takes Place Today.  The merger of radio companies Citadel and Cumulus has passed federal muster as both the FCC and the Department of Justice give their approval and the creation of the new radio company rests on shareholder votes today (9/15).  To make the deal happen, Cumulus is forced to put three stations in a trust.  Those are: Citadel’s country WCAT-FM, Carlisle, Pennsylvania; Cumulus’ CHR WWKL-FM, Palmyra, Pennsylvania and classic rock WRSR-FM, Owosso, Michigan in the Flint market.  WRSR-FM goes into the Potential Broadcasting trust and must be programmed by the trust’s operators.  WCAT-FM and WWKL-FM were being moved to the Volt Radio trust and will be reassigned to the Potential trust and also must be programmed by that trust’s operators.

Bloomberg and ESPN Join in Partnership for New York Morning Sports Reports.  At first blush it seems like an unlikely pairing but many of the men Bloomberg’s flagship station business news WBBR, New York reaches are sports fans as well.  ESPN’s WEPN, New York will provide WBBR with live reports specifically targeted to the New York market by WEPN’s Jared Max beginning at 5:00 am on “The First Word” hosted by Ken Prewitt and “Bloomberg Surveillance” with hosts Prewitt and Tom Keene.  Bloomberg Radio’s Al Mayers states, “”We’re pleased to offer our listeners in the New York City metro area with morning sports coverage by ESPN’s flagship station.  In partnering with ESPN, we’re combining the best brand in business with the best brand in sports.”

“Troubleshooter” Tom Martino Files for Personal Bankruptcy Protection.  Martino’s consumer advocate show is heard daily on KHOW, Denver.  The filing lists assets of $1.37 million against liabilities of $78.6 million.  Martino tells the Denver Post that his financial issues center on his real estate investments that have been affected by the economy.  “There are so many people in this same boat.  You’ve got millions of dollars in lost value and all of a sudden you can’t refinance your loans and you are just upside down.  I just don’t know what I could have done.”  Martino says his debt comes from taking on additional loans over the past few years to save his real estate investments and that his Troubleshooter Network, consulting business and the radio show are not affected by the bankruptcy filing.

Leslie Marshall Show Contracts with AdLarge for Sales Representation.  The independently syndicated Leslie Marshall show signs a deal with AdLarge for the company to be the exclusive national marketing rep firm.  AdLarge co-founder and CEO Gary Shonfeld states, “Leslie is a highly renowned pundit who knows how to engage both the left and the right.  We are thrilled to have her show on our growing content platform and to represent her with the biggest national advertisers in the country.”  Marshall, whose program is fed live nightly from 7:00 pm to 10:00 pm ET, says of the new deal, “Gary has done this before and very successfully.  At AdLarge, I’m not just another show in a large roster of programs.   My show is given personalized attention and the AdLarge team seems to have my best interest at heart.  They work hard for me.”

Bill Press Show Adds Video Component.  Bill Press’ Dial Global-syndicated radio show begins a video stream today (9/15) from his Capitol Hill studios.  Press tells TALKERS the video will stream live via Ustream and then key excerpts will be posted on YouTube but he’s quick to note they are still doing a radio show, not a TV show.  As a credentialed Washington correspondent and a nationally syndicated columnist (Tribune), Bill Press brings a unique level of journalistic credibility to his radio show that makes it stand out from most talk shows on either the left or the right.

KIRO, Seattle Debuts New Football Show.  710 ESPN (KIRO), Bonneville’s Seattle sports talk station debuts a new live football show tonight (9/15).  The new weekly show airs live tonight from Joey Restaurant in Bellevue, Washington from 7:00 pm to 9:00 pm hosted by ESPN football expert John Clayton and co-hosted by former Seattle Seahawk players Dave Wyman and Mack Strong.  Joining the trio on tonight’s show is current Seahawks player John Moffitt.

CBS Radio’s KDKA-FM Gets Pirates Baseball Back.  That’s what the Pittsburgh Post-Gazette is reporting.  After five years at Clear Channel’s FM talk WPGB, the paper says sources close to the deal indicate Pirates baseball, which aired for so many years on heritage news/talk KDKA, will come back to CBS but this time on its KDKA-FM sports outlet, “Sports Radio 93.7 The Fan.”

WBZ, Boston Prepares to Celebrate 90th Anniversary.  CBS Radio’s venerable WBZ, Boston will celebrate its 90th anniversary on Monday, September 19 and will commemorate its place in broadcasting history as the first commercially licensed radio station in America.  The station will air a number of 15-minute vignettes that chronicle and honor the station’s history.  The station will also host a WBZ Hall of Fame induction ceremony.  CBS Radio Boston SVP and market manager Mark Hannon states, “For nine decades WBZ NewsRadio has led the way in reporting historic news events on both a national and local stage, and the station has offered a forum for the community to discuss the news of the day and evaluate what it means to them.  We are extremely proud of the staff’s reporting and programming over the years, as well as the station’s community outreach, and we look forward to being a positive influence in the market for many years to come.”

Early Ratings for Anderson Cooper’s Daytime Show Soft.  The new, daytime TV talk show “Anderson” is not yet a week old but analysis of the early ratings is inevitable and so far the critics are not impressed.  The Los Angeles Times reports the Monday premiere garnered a 1.1 household rating that put it behind the pack of such shows as “Regis & Kelly,” “Ellen,” “Dr, Oz,” and “The Talk.”  But the syndicated show is expected to take time to build and Telepictures – the Warner Bros. arm syndicating the show – says the program was pre-empted in some markets and had to compete with coverage of the U.S. Open tennis tournament.

Insurgent Attack in Kabul, Obama’s Green Jobs Controversy, 2012 GOP Presidential Field and European Financial Crisis Among Top News/Talk Stories Yesterday (9/14).  The violent attack on American interests in Afghanistan, the investigation into the Obama Administration’s support of a solar power company, the GOP field of candidates for president in 2012 and the tenuous state of the European economy were some of the most-talked-about topics on news/talk radio yesterday.

KDKA Feeds Pittsburgh.  Well, at least several thousand Pittsburghers.  That’s how many residents station officials say enjoyed the 28th KDKA Spaghetti Breakfast held recently in the Steel City.  Pictured here are KDKA talk host Johnna Pro (l) and traffic reporter Kathy Berggren (r) as they prepare to feed the masses.  This year, the station honored the late KDKA talk personality John Cigna who is credited with starting the popular local tradition as a station promotion 28 years ago.