Analysis

NAB2022: Don’t Blink

By Holland Cooke
Consultant

 

LAS VEGAS — If you’re here this week, bear with me. I’m that guy in the row behind you, typing feverishly-enough to resemble the movie character racing the countdown readout to disarm a nuclear warhead about to detonate. If you’re not here, here’s why I am:

Megatrends in the U.S. Audio Listening Landscape

From Laura Ivey, Edison Research, with bullet points from the “Share of Ear” data her firm has been tracking since 2014:

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