Tag: "iPod"
If I Owned a Radio Station Right Now
By Jerry Del Colliano
Inside Music Media
Publisher
SCOTTSDALE, AZ — This is a question I get all the time especially because I have devoted my career to generational media.
When 95 million millennials are rejecting radio, music, network television and disrupting everything they can, operating a radio station for profit seems like a bad business.
One thing I can tell you upfront.
I wouldn’t run my station the way the biggest majors run theirs.
Nor would I go brain dead not knowing whether to go or grow.
Baseball Stations: PLAN NOW
for Spring Training
By Holland Cooke
News/Talk/Sports Radio Consultant
BLOCK ISLAND, RI — With 2013 expense budgets now in umpteenth revision, this reminder: Be there or be square.
After all the sub-freezing days and nights that chill much of the USA this time of the year – and various off-season trades and free agent signings – The Boys of Summer will be a welcome sound come March.
Yet too few baseball stations establish a presence at their teams’ spring training camps. Smart baseball stations are cheerleaders, and really smart baseball stations start cheering a month before opening day, when every team is in 1st place.
Five reasons this has value:
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