Tag: "iPod"

If I Owned a Radio Station Right Now

| June 17, 2014

By Jerry Del Colliano
Inside Music Media
Publisher

delcollianoSCOTTSDALE, AZ — This is a question I get all the time especially because I have devoted my career to generational media.

When 95 million millennials are rejecting radio, music, network television and disrupting everything they can, operating a radio station for profit seems like a bad business.

One thing I can tell you upfront.

I wouldn’t run my station the way the biggest majors run theirs.

Nor would I go brain dead not knowing whether to go or grow.

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Baseball Stations: PLAN NOW
for Spring Training

| December 14, 2012

By Holland Cooke
News/Talk/Sports Radio Consultant

BLOCK ISLAND, RI — With 2013 expense budgets now in umpteenth revision, this reminder: Be there or be square.

After all the sub-freezing days and nights that chill much of the USA this time of the year – and various off-season trades and free agent signings – The Boys of Summer will be a welcome sound come March.

Yet too few baseball stations establish a presence at their teams’ spring training camps. Smart baseball stations are cheerleaders, and really smart baseball stations start cheering a month before opening day, when every team is in 1st place.

Five reasons this has value:
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