Industry News

Radio’s Reliance on Power Companies and Internet Impact Ability to Serve

KSCO, Santa Cruz owner Michael Zwerling says as his station prepared to present a program on preparing forim the next big earthquake, ironically, the station lost power numerous times causing continuous off-and-on power situations that impacted the station’s broadcasts. Zwerling says each time the power went out and the generator kicked on – something that happened numerous times – it put stress on the transmitter and the generator. Complicating matters was that the station’s infrastructure – as well as the phone company’s and PG&E’s — is dependent on the internet and that requires consistent power. This puts stations’ abilities to serve at a disadvantage. Zwerling talks about this problem in an audio clip here.

Industry News

Edison Research: Moms Flocking to TikTok

Edison Research releases its latest Moms and Media 2023 report and concludes that American moms “are spending more time on the Internet, increasingly embracing digital devices, and using TikTok more.” The report states that U.S. moms self-reported using the Internet 15 minutes more per day than they did in 2022, for aim total of four hours and 15 minutes per day. Ninety percent of moms access the internet from their mobile phones. It also says that TikTok is used by 50% of U.S. moms, up from 42% in 2022, while Facebook is used by 83% of U.S. moms, down from 88% in 2022. Edison Research VP Melissa DeCesare says, “U.S. moms are heavily engaged with social media and online audio, and their time on the Internet continues to increase with the ease of mobile phone access. They are busy with children and are taking advantage of the convenience offered by wireless headphones and smart watches.” Download the report here.