Tag: "integrated marketing"
Mike Lindsley Returns to WSKO, Syracuse. Sports talk host Mike Lindsley is back in Syracuse on Cumulus Media’s WSKO where he’ll host the Mike Lindsley Show: In the Cell with M.L.” from 3:00 pm to 6:00 pm beginning December 9. Lindsley talked sports in the market for more than 10 years before moving to Townsquare Media’s WTMM, Albany in March of this year. Both Lindsley and WTMM co-host Brian Cady were let go from the station in early September after a caller pretending to be former Yankees outfielder Shane Spencer went on the air and said he experimented with PEDs. Townsquare made no connection about the snafu and their release. Back in Syracuse, operations manager Tom Mitchell replaces CBS Sports Radio Network’s Doug Gottlieb with Lindsley and he says, “We are happy to welcome Mike Lindsley back to the ‘voice of the Central New York sports fan.’ Once again, listeners have a choice of local afternoon sports shows. Mike is known for his strong opinions and his love of the Syracuse Orange, Syracuse Chiefs, and New York Yankees, in no particular order.”
Nielsen’s ‘Cross-Platform Report’ Concludes More Than 90% of Americans Use Radio Each Week. The just released “A Look Across Media: The Cross-Platform Report” from Nielsen uses RADAR data for its conclusions about radio use and habits. Stating that radio is used by more than 90% of Americans each week, the report notes that African Americans (92%) and Hispanics (94%) are the biggest users of radio on a weekly basis. According to Nielsen, the average American “consumes almost 60 hours of content each week across TV, online, radio and mobile,” and it breaks down this way: TV – 35.1 hours; radio –14 hours; video online – 1.5 hours; video on mobile – 1.3 hours. Though the report states that monthly listening to AM/FM radio is 60 hours and 42 minutes on average, missing from the options is listening to audio via mobile – obviously an important competitor for AM/FM radio. The report measures traditional TV, using Blu-Ray/DVD, using game console, using internet from computer, watching video on the internet, and watching video on mobile in addition to listening to radio via AM/FM. See more about the report here.
Morelli Moves to CBS Radio as VP/Integrated Marketing. Two-year CBS Radio Chicago director of integrated marketing & events Jennifer Morelli is named vice president of integrated marketing for CBS Radio. Morelli led non-traditional sales efforts for the company’s six-station Windy City cluster. According to CBS Radio president of sales Michael Weiss, “Jennifer has taken on roles of increasing responsibility during her tenure at CBS Radio and is well prepared to take on this leadership position for the division. She has demonstrated the ability to create opportunities for clients that go beyond conventional advertising and branding methods.” Morelli joined CBS Radio Houston four years ago as integrated marketing manager. She previously held several positions – including general sales manager – with Emmis in Austin and she has worked in the sales department of WQRF-TV, Chicago. Morelli’s radio career began in 1997 at Sconnix Broadcasting‘s Quad Cities stations where she was an account executive.
Nieslen Audio November PPM Data Released. The November 2013 PPM ratings data is being released by Nielsen Audio – currently numbers for all 48 markets have been made public – and that information can be found at the site of TALKERS magazine’s sister publication RadioInfo. Check out the main page for managing editor and West Coast bureau chief Mike Kinosian’s “Ten Takeaways” here or go straight to the full ratings data here.
Karel to Cut Back Radio Show Time; Promotes New Podcast. Talk show host Charles “Karel” Bouley, whose daily program currently airs from 3:00 pm to 6:00 pm ET via the Genesis Communications Network, will cut the daily show back to an hour each day and focus more energy on his new podcast “The Karel-Cast” via TheKDW.com network beginning January 2. He says he will continue hosting his weekend evening programs on KGO, San Francisco and his program on WWRL, New York. He says, “As an entertainer who is a content provider of audio, video, live stage shows, print, and live web cams, Karel and ‘The Karel Show’ have been a driving force for a website that has functioned as an actual network. So now, it truly will.”
Hometown Media Moves Wilmington News/Talk Outlet to New Frequencies. The news/talk format branded “Port City Radio” is no longer being heard on Wilmington, North Carolina outlets WNTB and WLTT. Those signals are now airing country format “The Dude” and news/talk has been moved to Hometown Media’s WSFM and translator W240AS, formerly the home of a classical music format.
Broadcasters Foundation of America Begins ‘Holiday Giving Campaign.’ The 2013 Holiday Giving Campaign is underway at the Broadcasters Foundation of America. The campaign asks broadcasters to spread the word about the mission of the Broadcasters Foundation to those who may need its assistance, and encourages donations and memberships at www.broadcastersfoundation.org, or by calling 212-373-8250. Often a last refuge, the Broadcasters Foundation has helped broadcasters and their families remain in their homes and made it possible for retirees to afford life-sustaining medications. The Broadcasters Foundation also has provided one-time emergency grants, including in the aftermath of natural catastrophes such as Hurricane Sandy. Chairman Phil Lombardo states, “The goal of the Foundation’s board of directors is that no broadcaster’s cry for help should ever go unanswered. Requests for aid have more than doubled over the past few years and more come in every day. Next year, we will disburse over $900,000 in financial assistance, a 100% increase from five years ago.” BFoA president Jim Thompson adds, “The pace of incoming donations is lagging behind the requests for aid. Our grant recipients are our colleagues — individuals who we have worked with and whose lives have been devastated by unthinkable circumstances. Aid from the Broadcasters Foundation can be life-saving, in many cases. I ask every broadcaster to consider making a donation or becoming a member.”
Dr. Daliah Wachs on ‘Pawn Stars’ This Thursday. Genesis Communications Networks-syndicated talk host Dr. Daliah Wachs (left) poses for a photo with “Pawn Stars” historical artifacts expert Mark Hall-Patton (right) during her most recent appearance on the History Channel program. Dr. Wachs tells TALKERS magazine that the show will air this Thursday at 10:30 ET in which she brings a Civil War-era metacarpal bone saw in to sell. How much, if anything, does she get for it? You’ll have to watch the show to find out! Her contract with the network prevents her from spilling the beans.
ObamaCare Criticism, Rush Limbaugh Pope-Marxism Flap, Iran Nukes Deal, New York Rail Crash, and Paul Walker Crash Death Among Top News/Talk Stories Yesterday (12/2). Criticism of the rollout of the Affordable Care Act as well as anticipation of how it will affect the health care industry; the flap over Rush Limbaugh’s calling Pope Francis’ apostolic exhortation “pure Marxism”; the deal between the U.S. and Iran on the latter’s nuclear program; the deadly commuter rail crash outside of New York City; and the death of actor Paul Walker in a high-speed sports car crash were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.