By Holland Cooke
- She’s making purchasing decisions for herself and the entire household.
- Her lifestyle is mobile, allowing for engagement at any time or anywhere.
- She is very active on social media, using multiple sites.
- As a multi-tasker, Mom will find time for new media in her day.
So, just in time for Mother’s Day, Melissa DeCesare — VP of the Edison Research unit “The Research Moms” – and herself “a mom of two daughters” – walked webinar attendees through her firm’s 6th annual “Moms & Media” study, sponsored by Triton Media. It’s a national telephone survey, conducted in January; and “Mom” is defined as a woman having a child under 18 living in her household.
By Michael Harrison
Odds are your usual haunts in the newspaper, magazine, general entertainment and information arenas have become cluttered with terribly annoying pop up ads, videos that start playing loudly without invitation (sometimes more than one at a time) – and maddeningly confusing hodge-podges of editorial and commercial content laid out in such a manner as to make it almost impossible to follow an article without being sidetracked into a unwanted advertisement. (Hmm, which one of these three arrows should I click?)
How about the emergence of that creepy entity known as the “sponsored” or “promoted” story that innocently sits among the non-paid editorial content on so many of our distinguished bastions of journalism.
By Jerry Del Colliano
Inside Music Media
EXCLUSIVE TO RADIOINFO AND TALKERS
Millennials have their own technology just as baby boomers had records, radio and TV.
Except technology has very little to do with the impact that “Generation Y” is making on media and just about everything else.
Sure there is Facebook that they went to college with, and Napster that helped disrupt the record business, iPads, apps, smartphones, Instagram and their latest devilish work – to unbundle cable and make Netflix the new standard for the on-demand content they, well – demand.
Radio consolidated about the time the first Millennials were in grade school and the industry just assumed that young listeners would always be there to like radio.
The music industry that consisted of old white men who were lawyers thought Napster needed to be sued out of existence – and they succeeded.
But the damage was already done.
BALTIMORE — When you hear Kenny G Christmas music wafting through a Maryland hotel lobby, you must be at the annual Arbitron Client Conference. But this year, a new “Nielsen Audio” logo welcomed curious attendees. And in just the first few hours, the logic behind this change became apparent.
The recent TALKERS Los Angeles conference (10/10/13) began with Sean Hannity voicing a concern echoed by other on-air talent: “Radio” content we’re creating is no longer just transmitter-based. Yet talent is evaluated, and advertising is priced, based upon consumption of transmitter-delivered work.
“You have to have a multi-platform strategy, and you need to tailor your content for each device.”
Nielsen Audio SVP of radio station services Gary Meo was among presenters detailing how consumers and technology and demographics are re-defining our medium, and how his company’s beyond-radio scope is aggregating consumption data beyond Arbitron’s AM/FM focus. “The smartphone is clearly the device of choice for Millennials.” Another speaker told us that, the night before, in Washington, NPR had sold – yep, sold – 300 tickets to the taping of a podcast.
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — Even though it’s still spring, Memorial Day weekend is about to roll around. For a lot of us, that can feel like the start of summer. So I’m giving you the summer to do a little upgrading! Here’s a punch list of items you can work on each week between now and Labor Day to get your website and social media fixed up, and ready to totally support your on-air product this fall!
Write Down Your Goals
Your performance is being judged on some set of numbers. How can your digital platforms contribute to those numbers? Think about those goals, write them down, and share them with your co-workers. Whether it’s content on your site, your social media, email, texting, whatever … bring it into focus.
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — There are a couple of social media questions I get asked a lot. “When are the best times to post?” “How often should we post?”
Now, neither of them is as important as making sure you have the right content for your fans. That’s the big thing. But let’s assume you’re good to go, content-wise. When you post and how often you post will be different depending on the platform you’re talking about. Keep in mind that getting seen only by your fans is not enough. When they start retweeting, sharing, commenting, favorite-ing and liking what you show them, that’s when more and more people will see what you posted.