Tag: "Instagram"
2016 Moms & Media
By Holland Cooke
Radio Consultant
BLOCK ISLAND, RI — A mother employed full time is a heavier media user than the population overall. And as Secretary of The [family] Treasury, she means a lot to stations and advertisers.
- She’s making purchasing decisions for herself and the entire household.
- Her lifestyle is mobile, allowing for engagement at any time or anywhere.
- She is very active on social media, using multiple sites.
- As a multi-tasker, Mom will find time for new media in her day.
So, just in time for Mother’s Day, Melissa DeCesare — VP of the Edison Research unit “The Research Moms” – and
herself “a mom of two daughters” – walked webinar attendees through her firm’s 6th annual “Moms & Media” study, sponsored by Triton Media. It’s a national telephone survey, conducted in January; and “Mom” is defined as a woman having a child under 18 living in her household.
The Spreading Digital Junkyard
By Michael Harrison
TALKERS/RadioInfo
Publisher
SPRINGFIELD, MA — Is it just me? Have you noticed lately that some of your favorite websites have become increasingly user-unfriendly?
Odds are your usual haunts in the newspaper, magazine, general entertainment and information arenas have become cluttered with terribly annoying pop up ads, videos that start playing loudly without invitation (sometimes more than one at a time) – and maddeningly confusing hodge-podges of editorial and commercial content laid out in such a manner as to make it almost impossible to follow an article without being sidetracked into a unwanted advertisement. (Hmm, which one of these three arrows should I click?)
How about the emergence of that creepy entity known as the “sponsored” or “promoted” story that innocently sits among the non-paid editorial content on so many of our distinguished bastions of journalism.
Millennials, Music and Radio
By Jerry Del Colliano
Inside Music Media
Publisher
EXCLUSIVE TO RADIOINFO AND TALKERS
SCOTTSDALE — There are over 80 million “Millennials” coming of age the oldest of whom are already 30-years-old – 12 years older than the youngest 18-49 money demo cherished by advertisers.
Millennials have their own technology just as baby boomers had records, radio and TV.
Except technology has very little to do with the impact that “Generation Y” is making on media and just about everything else.
Sure there is Facebook that they went to college with, and Napster that helped disrupt the record business, iPads, apps, smartphones, Instagram and their latest devilish work – to unbundle cable and make Netflix the new standard for the on-demand content they, well – demand.
Radio consolidated about the time the first Millennials were in grade school and the industry just assumed that young listeners would always be there to like radio.
The music industry that consisted of old white men who were lawyers thought Napster needed to be sued out of existence – and they succeeded.
But the damage was already done.
Life After Arbitron: Day One
Holland Cooke
Talkers/RadioInfo Contributor
Media Consultant
BALTIMORE — When you hear Kenny G Christmas music wafting through a Maryland hotel lobby, you must be at the annual Arbitron Client Conference. But this year, a new “Nielsen Audio” logo welcomed curious attendees. And in just the first few hours, the logic behind this change became apparent.
The recent TALKERS Los Angeles conference (10/10/13) began with Sean Hannity voicing a concern echoed by other on-air talent: “Radio” content we’re creating is no longer just transmitter-based. Yet talent is evaluated, and advertising is priced, based upon consumption of transmitter-delivered work.
“You have to have a multi-platform strategy, and you need to tailor your content for each device.”
Nielsen Audio SVP of radio station services Gary Meo was among presenters detailing how consumers and technology and demographics are re-defining our medium, and how his company’s beyond-radio scope is aggregating consumption data beyond Arbitron’s AM/FM focus. “The smartphone is clearly the device of choice for Millennials.” Another speaker told us that, the night before, in Washington, NPR had sold – yep, sold – 300 tickets to the taping of a podcast.
Monday, June 17, 2013
The State of Radio Advertising and Sales. See it now on TalkersTV! It was one of the most important panels at the recent Talkers New York 2013 convention (6/6) receiving coverage in numerous newspapers and blogs across the country and sparking a major industry buzz. Moderated by RAB CEO /president Erica Farber (pictured at left), the panel of heavy hitters includes Jana Cosgrove, president, CBS Radio Sales/Entercom Radio Sales; Jerry Crowley, VP/GM, Salem‘s WNYM, New York; Dan Metter, SVP, sales, Premiere Networks; John Murphy, EVP, sales, Dial Global; and Jeff Smulyan, CEO, Emmis Broadcasting. The discussion tackles a variety of key issues affecting the industry including comments about the resilience of advertising on the Rush Limbaugh show in the aftermath of the campaign to influence a sponsor boycott of the program (and news/talk radio in general) resulting from the Sandra Fluke incident. See the entire panel discussion by clicking the TalkersTV box on the top of the column on the right side of this page.
Nathan Daschle Joins Clear Channel as EVP of Political Strategy. Political strategist, attorney and Ruck.us founder Nathan Daschle is recruited by Clear Channel to take the newly created position executive vice president for political strategy. The company states that Daschle “will develop and oversee a Washington, D.C.-based team that will focus on working with political and issue advertisers and advertising agencies to develop custom strategies and campaigns that leverage the unique reach and power of Clear Channel Media and Entertainment. He will lead efforts to fully utilize Clear Channel’s unmatched national reach and local activation through its radio, digital, mobile and outdoor assets, as well as its event capabilities, to provide political and issue advertisers targeted, effective, affordable and powerful ways to deliver their messages.” Daschle reports directly to CEO John Hogan who says, “Having Nathan Daschle on board sends a clear message that we intend to seriously invest in this arena and to continue to provide more and better options for political and issue advertisers through our multiplatform offerings. His extensive political background makes him the perfect person to grow the Clear Channel political strategy team as well as lead our ‘class of one’ offerings to political and issue advertisers.” About joining Clear Channel, Daschle comments, “Political and issue advertising, marketing and events is a $7-billion business, and I’m looking forward to making Clear Channel front-and-center with politically focused advertisers and agencies. The future of effective campaign advertising lies in the smart integration of traditional and digital media, and no company does this better than Clear Channel Media and Entertainment. Clear Channel is reinventing the way organizations – and campaigns – communicate with their audiences, and I look forward to building a strong, bipartisan team at Clear Channel that will effectively market its extraordinary assets.”
Clear Channel Flips Sports Talk KJR’s FM Signal to Hot AC. Clear Channel sports talk outlet KJR-AM, Seattle enjoyed an FM simulcast for the past year and half on sister signal KNBQ at 102.9 but the simulcast ended on Friday as the company made KNBQ a hot AC branded “The New 102.9 NOW.” Sports talk remains on KJR-AM.
Beasley Broadcasting Goes FM Sports in Fort Myers. Beginning Thursday, June 20, Beasley Broadcasting’s rock WJBX, Fort Myers “99X” flips to a simulcast of the company’s AM sports talk station WWCN as “99.3 ESPN.” The company is directing rock fans to its other rock outlet WRXK “96 K-Rock.”
Kansas City Website Raises Issues Regarding Radio Ratings and the Law. By now you’ve probably heard about the reportedly independent website www.listenlonger.com operating in Kansas City that had been seeking out PPM holders in an effort to save its “favorite Kansas City radio station through education about the ratings system.” The site reports it has been in contact with Arbitron – in fact the ratings company sent a cease and desist letter to the operators and they’ve tweaked their strategy but are not shutting down the site. Now the site operators say they will no longer ask to be contacted by PPM holders but will continue to keep the site going and it appears the operation is not violating any laws. For its part, Arbitron has sent a letter to Kansas City subscribers to assure them the May 2013 PPM data has not been tainted that reads, in part: “During the May report period, a third-party website encouraged Kansas City radio listeners to support an unnamed local station, posted general information about ratings methodology and ratings data, and solicited information on PPM panelists. We want to assure subscribers that the website is not affiliated or endorsed by Arbitron and that Arbitron has taken substantial steps to ensure the integrity of the Kansas City PPM panel and all Arbitron audience estimates for the market…Arbitron monitors social media sites daily, interacts with panelists on a regular basis, and has confidential processes in place to help identify panelists who may have disclosed their participation. We have also taken special measures in light of the Kansas City website to protect the integrity of in-tab panelists included in the recently-released May 2013 Kansas City data.” After being contacted by Arbitron, the following (an excerpt) was posted on the site: “Arbitron has demanded we provide the name of anyone who contacted us regarding this issue, and the names of anyone to whom we passed that information along. ListenLonger.com would like to use this update as written notice to Arbitron that no one has ever contacted us saying they had a PPM except a reporter who posed as a PPM holder in an attempt to surreptitiously gather information…In short, please whatever you do, don’t tell us if you have a PPM. Really. We don’t want to know.” The site operators are fans of an Entercom station in the market as they encourage people to sign up for the “Get My Perks” program Entercom employs and although the site operators say Wilks Broadcasting had questioned the integrity of the May 2013 PPM data as a result, Arbitron ensures subscribers the data was not affected.
“How Many Social Media Followers Should I Have?” That question is one of the more commonly asked of digital radio consultant and TALKERS columnist Chris Miller. In a column posted today (6/17) Miller answers that question, as well as some of the most frequently asked, including: “We’re on Facebook, Twitter, Tumblr, Instagram, YouTube, Google+ and Pinterest. What other hot new sites should we be on?” “How often should we post? I’m not sure we’re posting enough.” “I have many times more listeners than followers. Why should I waste time with social media?” “I can sell ads on my own air and on my website. There’s no way to monetize Facebook and Twitter. I don’t want to get too involved in it for that reason.” Check out Chris Miller’s answers to these questions and concerns by clicking here.
SABO SEZ: It Would be Good for Radio if Arbitron Ratings Were More Openly Available to the Industry and the Public. In an article posted today (6/17) media consultant and TALKERS columnist Walter Sabo compares how TV ratings are an open book while radio ratings are secretive and inaccessible — a difference that he thinks significantly works to the disadvantage of radio as both a business and an institution. To read Walter Sabo’s column, click here.
Clear Channel Moves John Hogan to New York City. Most of the company’s high-level executives are already stationed in the Big Apple and not the company’s legal headquarters in San Antonio. Now, Clear Channel Media and Entertainment CEO John Hogan is moving to New York as well. In a filing with the SEC, the company notes that Hogan is also getting a pay increase to make his base salary $1,125,000 in addition to moving expenses and a housing allowance for the next year and a half.
WRKO, Boston’s Howie Carr Schedules Weekly Remotes for Whitey Bulger Trial. Entercom Boston talk show host Howie Carr – heard daily in PM drive on WRKO – has reported on the activities of New England mobsters for most of his career. He’s written several books about Boston gangland characters, including James Whitey Bulger titled The Brothers Bulger: How They Terrorized and Corrupted Boston for a Quarter Century, and now as Bulger goes to trial in a South Boston courthouse, Carr will do a weekly live remote from The Barking Crab restaurant and pub next door to the courthouse.
Magna Global Releases International Ad Revenue Forecasts for the Rest of ’13 and for 2014; United States Radio to Be Flat. Looking at the really big picture first, Magna Global predicts global ad spending to be up 3% in 2013 and rise to 6.1% in 2014. That said, in the United States, those figures are up just 0.4% for ’13 due to the missing Olympics and political ad spending that occurs in even-numbered years. For 2014 the figure is expected to rise. As for radio, Magna Global predicts 2013 will be flat but for those radio companies also selling digital, there is a ton of opportunity as that category is expected to rise 11.5% and is boosted by the mobile aspect of the category, predicted to go up 61.7%.
Odds & Sods. WMAL, Washington “Mornings on the Mall” co-host Larry O’Connor (and Breitbart.tv editor-in-chief) is sitting in for Cumulus Media Networks’ nationally syndicated Geraldo Rivera this week…..Dave Graveline’s “Into Tomorrow” nationally syndicated program is taking two lucky listeners to this year’s IFA Consumer Electronics and Appliance Show in Berlin Germany in celebration of the program’s 10th anniversary covering the event. Graveline is providing airfare, four nights lodging and other perks to the two winners…..Talk media personality Ernest Istook is filling in for KTOK, Oklahoma City’s Lee Matthews in afternoon drive four days this week.
Cleaning Up for Summer: Big Moves in Small Chunks
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — Even though it’s still spring, Memorial Day weekend is about to roll around. For a lot of us, that can feel like the start of summer. So I’m giving you the summer to do a little upgrading! Here’s a punch list of items you can work on each week between now and Labor Day to get your website and social media fixed up, and ready to totally support your on-air product this fall!
Write Down Your Goals
Your performance is being judged on some set of numbers. How can your digital platforms contribute to those numbers? Think about those goals, write them down, and share them with your co-workers. Whether it’s content on your site, your social media, email, texting, whatever … bring it into focus.
POSTING: When and How Often?
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — There are a couple of social media questions I get asked a lot. “When are the best times to post?” “How often should we post?”
Now, neither of them is as important as making sure you have the right content for your fans. That’s the big thing. But let’s assume you’re good to go, content-wise. When you post and how often you post will be different depending on the platform you’re talking about. Keep in mind that getting seen only by your fans is not enough. When they start retweeting, sharing, commenting, favorite-ing and liking what you show them, that’s when more and more people will see what you posted.
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