Industry News

iHeartMedia Debuts Two Florida Sports Talkers

iHeartMedia Florida debuts “FOX Sports Radio Orlando 97.9 FM/AM 810” on former Spanish news WRSO-AM, Orlovista and “FOX Sports Radio Jacksonville AM 930” on former Spanish news WFXJ-AM,im Jacksonville. Both stations will air the full slate of FOX Sports Radio programs. These format flips spell the end of the “Accion Radio Network” airing Spanish-language news/talk and information. iHeartMedia North Florida area president Paul Rogers says, “We remain fully committed to providing the best quality entertainment and information to the Hispanic residents on the First Coast and will continue to explore ways we can increase our impact there. The opportunity to return the FOX Sports brand to its original home on AM 930 in Jacksonville was simply too good to pass up. Its appeal cuts across and unites every segment of our community.”

Industry Views

Pending Business: When it Matters Most

By Steve Lapa
Lapcom Communications Corp
President

imIt may seem impossible, but you need to stay in your lane.

As we live through another dark chapter in world history, staying focused on what we do in sales and marketing will be a nearly impossible challenge. We live in a 24/7, always-on world constantly updating everything from everywhere.

As we work on the sales, marketing and management side, the news/talk and information programming side are in hyper mode logging on, weighing in, competing to never miss a beat. I remember when time stood still as the events of 9/11 shocked the world and time stood still. Talk radio hosts, producers and news departments tried their best to digest the events and offer some level of understanding to a listening audience. For the first time ever, the mainland of the United States of America had been attacked.

And here we are, frozen again. This time the events unfolded halfway around the world. Once again shock, unspeakable actions, thousands of innocent deaths, massive destruction. If you have been doing this long enough, we do have some level of experience with shocking events.

Once again, our talk radio hosts, producers and news teams will be a go-to source for millions of listeners across the country. How do we stay focused, selling, marketing, prospecting as local communities react to all this that is unfolding halfway around the world?

— Our thoughts and prayers are with those in harm’s way. As difficult as it may be, try and keep the opinionated politics away from your sales process.

— Keep the conversation neutral. A challenge for sure. If you are prepared there’s always positive to bring to your sales call.

— The calendar never quits. Halloween, Thanksgiving, Christmas, New Year’s, are all around the corner and with that a last-minute marketing opportunity.

— Why are 66% of the U.S. adults over 40 overweight?  Blame the men, we always skew those numbers. Just helping with a little small talk …

As challenging as the next few days and weeks may become, your news/talk radio station will become an important resource for adults on the go who need to know. As you formulate your presentations, stay focused on the unique benefits only your radio station’s lineup can deliver in times of crisis. Your on-air talent have earned the trust of the audience the old-fashioned way…. by being there when it mattered most.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Round One of August PPMs Released

imThe first of four rounds of ratings data from Nielsen Audio’s August PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York City, Red Apple Media news/talk WABC-AM/WLIR-FM dips one-tenth to finish the survey with a 3.1 share (weekly, 6+ AQH share) but rises to the #10 rank. At Audacy’s crosstown all-news WINS-AM/FM, the station is flat at a 4.9 share but falls to the #7 rank. In Los Angeles, iHeartMedia news/talk KFI adds six-tenths for a 4.8 share finish that lifts it to the #3 rank, while Audacy’s crosstown all-news KNX-FM rises one-tenth for a 2.9 share good for the #12 rank. Cumulus Media’s news/talk WBAP, Dallas rises four-tenths to a 4.3 share that lifts it from the #9 to the #4 rank, and Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta tacks on one-tenth to finish the survey with a 6.6 share and remains ranked #3. See Mike Kinosian’s complete Ratings Takeaways here.

Industry Views

Radio’s Valuable Asset

TALKERS publisher Michael Harrison says one of the most valuable assets possessed by the radio industry, at this juncture, is the actual word radio itself regardless of which platform carries its content. At this morning’s TALKERS editorial board meeting, Harrison stated, “The rush to abandon the word radio in favor of audio is short-sighted, foolish and a case of throwing the baby out with the bathwater. This trend is indicative of a major blind spot regarding the basics of media theory and the delicate three-way relationship between form, content and institutional branding.”  Harrison continued, “The rush to convert the ‘magical’ business and products of radio to the utilitarian term audio is akin to the motion picture industry theoretically abandoning the words filmmovie or cinema in favor of video… or the journalism industry trading in the word news for information or data… or the automobile industry ditching the word car for vehicle.”  Harrison concludes, “Looking back, maybe the captains of the railroad industry should have stayed in the train business after all and focused on modernizing and improving it as opposed to getting hung up on transportation and winding up with nothing.”