Tag: "Infinite Dial 2014"

The Infinite Dial 2014

| March 6, 2014

Holland Cooke
TALKERS Contributor
Media Consultant

 

cookewriterBLOCK ISLAND, R.I. — It was like telling the punch line at the beginning of the joke, when Edison Research VP/Strategy & Marketing Tom Webster began a well-attended webinar: “It’s hard to overstate the impact of the smartphone on the American consumer.”

“The Infinite Dial 2014” is #22 in an ongoing series researching consumer adoption of digital media.  As Webster and Mike Agovino — COO of Triton Digital, which sponsored the study – narrated their presentation, they had plenty of good news for radio broadcasters.  But the undeniable headline was that those who merely feed audio to transmitters aren’t fishing where the fish are swimming to.

Among data presented, based on a just-released survey of 2023 Americans P12+: 

61% of Americans – an estimated 160 million — now own a smartphone.  That’s 500% growth in 5 years.  Eight-in-ten P18-34.

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