Houston | TALKERS magazine

Round One of September PPMs Released

By TALKERS | October 4, 2023October 13, 2023 by TALKERS

The first of four rounds of ratings date from Nielsen Audio’s September PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s September 2023 sweep covered August 17 – September 13. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media‘s WABC-AM rises three-tenths to a 3.4 share (weekly, 6+ AQH share) but falls back one spot to the #11 rank, while iHeartMedia’s news/talk WOR sheds two-tenths for a 1.2 share finish but rises to the #19 rank. In Los Angeles, iHeartMedia news/talk KFI is flat with a 4.8 share but regresses one spot to the #4 rank, while Audacy’s all-news KNX-FM jumps eight-tenths for a 3.7 share finish good for the #8 rank in the market. And in Chicago, Nexstar Media Group news/talk WGN-AM adds four-tenths to finish with a 3.4 share that lifts it to the #8 rank, while Audacy all-news WBBM-AM/WCFS-FM rises three-tenths for a 4.9 share finish good for the #3 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Ratings Takeaways

September 2023 PPM Ratings Takeaways – Part One

By TALKERS | October 4, 2023October 13, 2023 by TALKERS

September 2023 PPM Data – Information for the September 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

Nielsen Audio’s September 2023 sweep covered August 17 – September 13.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are August 2023 – September 2023 (6+).

Note: The NFL season began September 7 (flagships are bolded).

NEW YORK

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 1.4 – 1.2, -.2, #21 to #19

Red Apple Media‘s WABC-AM 3.1 — 3.4, +.3, #10 to #11

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 4.9 – 4.6, -.3, seventh to fifth

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) steady at 2.5, #13 to #10

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees, Giants) 2.9 – 3.1, +.2, #12 to #9

Good Karma Brands‘ WEPN-FM “98.7 ESPN New York” (Jets) flat at 1.1 #23 to #20

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.1 – 3.6, +.5, tenth to eighth

WNYC-FM cluster-mate WNYC-AM 1.3 – 1.4, +.1, #22 to #18

Number One 6+: iHeartMedia adult contemporary WLTW, eleventh month in a row, 8.1 – 7.3, -.8

Largest 6+ August 2023 – September 2023 Increase: public radio news/talk WNYC-FM (+.5)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary WLTW (-.8)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” flat at 4.8, third to fourth

News: Audacy-owned KNX-FM “News 97.1” 2.9 – 3.7, +.8, #12 to #8

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.0 – 2.1, +.1, repeats at #20

Number One 6+: Audacy classic hits-oldies KRTH, seventh month in succession, 6.4 – 6.1, -.3

Largest 6+ August 2023 – September 2023 Increase: news KNX (+.8)

Largest 6+ August 2023 – September 2023 Decrease: Spanish contemporary KLLI (-.7)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.0 – 3.4, +.4, #11 to #8

News: Audacy’s WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 4.6 – 4.9, +.3, fourth to third

Sports Talk: Audacy-owned WSCR “670 The Score” (Cubs) 3.0 – 3.2, +.2, stays at #11

Public Radio News/Talk: Chicago Public Media’s WBEZ 2.9 – 3.0, +.1, remains at #13

Number One 6+: iHeartMedia adult contemporary WLIT, twelfth straight month, 7.7 – 6.8, -.9 and Hubbard Broadcasting classic rock WDRV, first month, 6.2 – 6.8, +.6

Largest 6+ August 2023 – September 2023 Increase: hot AC WTMX (+.7)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary WLIT (-.9)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” steady at 2.0, #18 to #16

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” unchanged at 7.1, anchored in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants, 49ers) 3.6 – 3.7, +.1, eighth to seventh

Public Radio News/Talk: KQED, Inc.-owned KQED flat at 5.3, repeats in third-place

Number One 6+: Bonneville adult contemporary KOIT-FM, sixth month in succession, 8.0 – 8.4, +.4

Largest 6+ August 2023 – September 2023 Increase: CHR KMVQ (+.7)

Largest 6+ August 2023 – September 2023 Decrease: regional Mexican KSOL (-.7)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 4.3 – 4.6, +.3, fourth to fifth

News: None in the top twenty

Sports Talk: Cumulus Media’s KTCK “Sports Radio The Ticket” 4.4 – 4.7, +3, repeats in third-place

Audacy-owned KRLD-FM “105.3 The Fan” (Texas Rangers, Cowboys) 2.7 – 2.9, +.2, #17 to #15

Public Radio News/Talk: North Texas Public Broadcasting’s KERA 2.8 – 2.7, -.1, #15 to #16

Number One 6+: Audacy classic hits-oldies KSPF, fourth month in a row, flat at 4.9, and Cumulus Media country KPLX, first month, 4.1 – 4.9, +.8

Largest 6+ August 2023 – September 2023 Increase: contemporary Christian KLTY (+1.2)

Largest 6+ August 2023 – September 2023 Decrease: urban contemporary KKDA-FM (-.7)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) flat at 3.7, repeats at #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF 2.3 – 2.2, -.1, continues at #18

Number One 6+: iHeartMedia adult contemporary KODA second month in a row, 7.5 – 7.9, +.4

Largest 6+ August 2023 – September 2023 Increase: alternative KTBZ (+.8)

Largest 6+ August 2023 – September 2023 Decrease: regional Mexican KLTN (-.6)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 6.6 – 7.3, +.7, locked in third-place

News: None in the top twenty

Sports Talk: Audacy-owned WZGC “92.9 The Game” (Falcons) steady at 2.8, #15 to #14

Dickey Broadcasting’s WCNN “The Fan” (Braves) 2.5 – 1.5, -1.0, #18 to #20

Public Radio News/Talk: Atlanta Public Schools’ WABE 3.7 – 3.5, -.2, #10 to #12

Number One 6+: Cox Media Group classic hits-oldies WSRV, ninth successive month, 9.2 – 7.9, -1.3

Largest 6+ August 2023 – September 2023 Increase: classic rock WNNX (+1.0)

Largest 6+ August 2023 – September 2023 Decrease: classic hits-oldies WSRV (-1.3)*

*Represents the largest August 2023 – September 2023 decrease (6+) of any station from these 12 PPM-markets

PHILADELPHIA

News/Talk: Audacy’s WPHT “Talk Radio 1210” 1.2 – 1.5, +.3, #22 to #19

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 4.6 – 5.8, +1.2, ninth to fifth

Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies, Eagles) 5.5 – 5.8, +.3, fourth to fifth

Public Radio News/Talk: WHYY-owned WHYY 3.8 – 3.6, -.2, #10 to #11

Number One 6+: Beasley Media Group classic rock WMGK, fifth straight month, 9.5 – 10.1, +.6

Largest 6+ August 2023 – September 2023 Increase: news KYW (+1.2)

Largest 6+ August 2023 – September 2023 Decrease: adult hits WBEN-FM (-1.1)

LONG ISLAND

News/Talk: Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 1.8 – 3.9, +2.1, #18 to #8

News: Audacy-owned WINS-FM “1010 WINS All News 92.3 FM” 4.7 – 4.0, -.7, third to seventh

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.3 – 2.5, +.2, #17 to #14

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees, Giants) 3.5 – 3.8, +.3, eighth to tenth

Good Karma-owned WEPN-FM “98.7 ESPN New York” (Jets) steady at 1.7, #19 to #18

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock WBAB, seventh month in a row, 7.1 – 8.0, +.9

Largest 6+ August 2023 – September 2023 Increase: news/talk WABC (+2.1)**

Largest 6+ August 2023 – September 2023 Decrease: news WINS and Spanish tropical WSKQ (-.7)

**Represents the largest August 2023 – September 2023 increase (6+) of any station from these 12 PPM-markets

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, .5 – .4, -.1, #18 to #19

Pasadena Area Community College’s KPCC flat at .2, repeats at #20

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, sixth straight month, unchanged at 9.9

Largest 6+ August 2023 – September 2023 Increase: urban-rhythmic oldies KDAY (+1.0)

Largest 6+ August 2023 – September 2023 Decrease: regional Mexican KSCA (-.4)

SAN JOSE

News/Talk: None in the top twenty

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.5 – 6.6, +.1, #1

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants, 49ers) 5.5 – 4.8, -.7, repeats in fourth-place

Audacy’s KGMZ “95.7 The Game” 1.7 – 2.2, +.5, #19 to #15

Public Radio News/Talk: None in the top twenty

Number One 6+: news KCBS-AM & KFRC, third month in a row, 6.5 – 6.6, +.1

Largest 6+ August 2023 – September 2023 Increase: 1980s-based KOSF (+.9)

Largest 6+ August 2023 – September 2023 Decrease: classic rock KUFX (-1.0)

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 5.5 – 5.2, -.3, third to fourth

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 2.0 – 2.1, +.1, #12 to #13

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 1.0 – 1.2, +.2, #19 to #17

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees, Giants) 3.3 – 4.1, +.8, ninth to eighth

Good Karma’s WEPN-FM “98.7 ESPN New York” (Jets) 1.0 – .9, -.1, remains at #19

WFAN’s internet stream 1.2 – .8, -.4, #18 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia classic rock WAXQ, third straight month, 6.7 – 6.3, -.4

Largest 6+ August 2023 – September 2023 Increase: sports talk WFAN (+.8)

Largest 6+ August 2023 – September 2023 Decrease: adult contemporary WLTW (-.8)

Up next: September 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Audacy Houston Raises $100k-plus for Barbara Bush Literacy Foundation

By TALKERS | September 27, 2023 by TALKERS

Audacy’s Houston radio stations helped raise more than $100,000 for the Barbara Bush Houston Literacy Foundation during the 4th annual Giving Week campaign. Audacy’s five stations – including sports talk KILT-AM Sports Radio 610 – launched the campaign in support of one of the Foundation’s signature programs, My Home Library, which raises funds to provide home libraries to economically disadvantaged children in Houston. Audacy Houston SVP and market manager Sarah Frazier says, “Through the power of community and compassion, we’re delighted to help provide a brighter future for underserved children. We are proud to support the Barbara Bush Houston Literacy Foundation in their critical mission once again.”

Industry News

Round One of August PPMs Released

By TALKERS | September 6, 2023September 6, 2023 by TALKERS

The first of four rounds of ratings data from Nielsen Audio’s August PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York City, Red Apple Media news/talk WABC-AM/WLIR-FM dips one-tenth to finish the survey with a 3.1 share (weekly, 6+ AQH share) but rises to the #10 rank. At Audacy’s crosstown all-news WINS-AM/FM, the station is flat at a 4.9 share but falls to the #7 rank. In Los Angeles, iHeartMedia news/talk KFI adds six-tenths for a 4.8 share finish that lifts it to the #3 rank, while Audacy’s crosstown all-news KNX-FM rises one-tenth for a 2.9 share good for the #12 rank. Cumulus Media’s news/talk WBAP, Dallas rises four-tenths to a 4.3 share that lifts it from the #9 to the #4 rank, and Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta tacks on one-tenth to finish the survey with a 6.6 share and remains ranked #3. See Mike Kinosian’s complete Ratings Takeaways here.

Ratings Takeaways

August 2023 PPM Ratings Takeaways – Part One

By TALKERS | September 6, 2023 by TALKERS

August 2023 PPM Data – Information for the August 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

Nielsen Audio’s August 2023 sweep covered July 20 – August 16.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are July 2023 – August 2023 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 3.2 – 3.1, -.1, #11 to #10

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” flat at 4.9, sixth to seventh

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.6 – 2.5, -.1, locked at #13

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 2.8 – 2.9, +.1, anchored at #12

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.7 – 3.1, -.6, remains in tenth-place

Number One 6+: iHeartMedia adult contemporary WLTW, tenth month in a row, 7.7 – 8.1, +.4

Largest 6+ July 2023 – August 2023 Increase: rhythmic CHR WKTU (+.8)

Largest 6+ July 2023 – August 2023 Decrease: classic hits-oldies WCBS-FM (-.9)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.2 – 4.8, +.6, fifth to third

News: Audacy-owned KNX-FM “News 97.1” 2.8 – 2.9, +.1, #11 to #12

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 1.9 – 2.0, +.1, #21 to #20

Number One 6+: Audacy classic hits-oldies KRTH, sixth month in succession, 6.8 – 6.4, -.4

Largest 6+ July 2023 – August 2023 Increase: news/talk KFI and regional Mexican KBUE (+.6)

Largest 6+ July 2023 – August 2023 Decrease: smooth AC KTWV (-.9)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.2 – 3.0, -.2, #10 to #11

News: Audacy’s WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 5.0 – 4.6, -.4, repeats in fourth-place

Sports Talk: Audacy-owned WSCR “670 The Score” (Cubs) 2.5 – 3.0, +.5, #14 to #11

Public Radio News/Talk: Chicago Public Media’s WBEZ 2.7 – 2.9, +.2, #12 to #13

Number One 6+: iHeartMedia adult contemporary WLIT, eleventh straight month, 7.0 – 7.7, +.7

Largest 6+ July 2023 – August 2023 Increase: adult contemporary WLIT (+.7)

Largest 6+ July 2023 – August 2023 Decrease: triple A WXRT (-.7)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.9 – 2.0, +.1, #17 to #18

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.7 – 7.1, +.4, locked in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 2.9 – 3.6, +.7, tenth to eighth

Public Radio News/Talk: KQED, Inc.-owned KQED 4.6 – 5.3, +.7, fourth to third

Number One 6+: Bonneville adult contemporary KOIT-FM, fifth month in succession, 8.1 – 8.0, -.1

Largest 6+ July 2023 – August 2023 Increase: public radio news/talk KQED; sports talk KNBR; and CHR KMVQ (+.7)

Largest 6+ July 2023 – August 2023 Decrease: adult contemporary KISQ (-.9)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.9 – 4.3, +.4, ninth to fourth

News: None in the top twenty

Sports Talk: Cumulus Media’s KTCK “Sports Radio The Ticket” 4.7 – 4.4, -.3, second to third

Audacy-owned KRLD-FM “105.3 The Fan” (Texas Rangers) 2.5 – 2.7, +.2, #16 to #17

Public Radio News/Talk: North Texas Public Broadcasting’s KERA 2.7 – 2.8, +.1, repeats at #15

Number One 6+: Audacy classic hits-oldies KSPF, third month in a row, 5.3 – 4.9, -.4 and country KSCS, first month, 4.5 – 4.9, +.4

Largest 6+ July 2023 – August 2023 Increase: hot AC KDMX and news – talk hybrid KRLD-AM (+.5)

Largest 6+ July 2023 – August 2023 Decrease: contemporary Christian KLTY (-1.2)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) 4.0 – 3.7, -.3, #9 to #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF 1.8 – 2.3, +.5, #21 to #18

Number One 6+: iHeartMedia adult contemporary KODA first month, 6.9 – 7.5, +.6

Largest 6+ July 2023 – August 2023 Increase: urban AC KMJQ (+.9)

Largest 6+ July 2023 – August 2023 Decrease: country KKBQ and regional Mexican KQQK (-.6)

Note: KODA was #1 28 straight months before slipping to second in July 2023 and returns to the top spot.

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 6.5 – 6.6, +.1, ensconced in third-place

News: None in the top twenty

Sports Talk: Audacy-owned WZGC “92.9 The Game” 2.3 – 2.8, +.5, #18 to #15

Dickey Broadcasting’s WCNN “The Fan” (Braves) 3.3 – 2.5, -.8, #14 to #18

Public Radio News/Talk: Atlanta Public Schools’ WABE 3.5 – 3.7, +.2, ninth to tenth

Number One 6+: Cox Media Group classic hits-oldies WSRV, eighth successive month, 9.6 – 9.2, -.4

Largest 6+ July 2023 – August 2023 Increase: CHR WWPW (+.7)

Largest 6+ July 2023 – August 2023 Decrease: urban contemporary WWSZ (-.9)

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.6 – 4.6, -1.0, fourth to ninth

Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies) 4.6 – 5.5, +.9, ninth to fourth

Public Radio News/Talk: WHYY-owned WHYY 4.2 – 3.8, -.4, repeats in tenth-place

Number One 6+: Beasley Media Group classic rock WMGK, fourth straight month, 9.8 – 9.5, -.3

Largest 6+ July 2023 – August 2023 Increase: sports talk WIP (+.9)

Largest 6+ July 2023 – August 2023 Decrease: news KYW (-1.0)

LONG ISLAND

News/Talk: Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 1.9 – 1.8, -.1, repeats at #18

iHeartMedia-owned WOR “710 – The Voice of New York” 1.5 – 1.4, -.1, #21 to #20

News: Audacy-owned WINS-FM “1010 WINS All News 92.3 FM” 3.7 – 4.7, +1.0, seventh to third

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 3.2 – 2.3, -.9, #9 to #17

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.4 – 3.5, +.1, steady in eighth-place

Good Karma Brands-owned WEPN-FM “98.7 ESPN New York” 1.4 – 1.7, +.3, #22 to #19

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock WBAB, sixth month in a row, 8.5 – 7.1, -1.4

Largest 6+ July 2023 – August 2023 Increase: news WINS-FM (+1.0)*

Largest 6+ July 2023 – August 2023 Decrease: classic rock WBAB (-1.4)

*Represents a tie for the largest July 2023 – August 2023 increase (6+) of any station from these 12 PPM-markets

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, .4 – .5, +.1, #19 to #18

Pasadena Area Community College’s KPCC .0 – .2, +.2, #20

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, fifth straight month, 8.9 – 9.9, +1.0

Largest 6+ July 2023 – August 2023 Increase: classic hits-oldies KOLA (+1.0)*

Largest 6+ July 2023 – August 2023 Decrease: Spanish adult hits KLYY (-1.3)

*Represents a tie for the largest July 2023 – August 2023 increase (6+) of any station from these 12 PPM-markets

SAN JOSE

News/Talk: None in the top twenty

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.3 – 6.5, +.2, #1

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 5.2 – 5.5, +.3, fifth to fourth

Audacy’s KGMZ “95.7 The Game” 1.2 – 1.7, +.5, #22 to #19

Public Radio News/Talk: None in the top twenty

Number One 6+: news KCBS-AM & KFRC, second month in a row, 6.3 – 6.5, +.2 and Bonneville adult contemporary KOIT-FM, first month, 5.9 – 6.5, +.6

Largest 6+ July 2023 – August 2023 Increase: CHR KMVQ (+.8)

Largest 6+ July 2023 – August 2023 Decrease: classic rock KUFX (-1.4)

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 6.5 – 5.5, -1.0, continues in third-place

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 2.3 – 2.0, -.3, #13 to #12

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) .9 – 1.0, +.1, #20 to #19

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.2 – 3.3, -.9, eighth to ninth

WFAN’s internet stream .7 – 1.2, +.5, #23 to #18

Good Karma’s WEPN-FM “98.7 ESPN New York” .9 – 1.0, +.1, #20 to #19

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia classic rock WAXQ, second straight month, 7.8 – 6.7, -1.1

Largest 6+ July 2023 – August 2023 Increase: sports talk WFAN’s internet stream and contemporary Christian WAWZ (+.5)

Largest 6+ July 2023 – August 2023 Decrease: adult contemporary WMGQ (-2.5)**

**Represents the largest July 2023 – August 2023 decrease (6+) of any station from these 12 PPM-markets

Up next: August 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Round One of July PPMs Released

By TALKERS | August 8, 2023August 8, 2023 by TALKERS

The first of four rounds of ratings information from Nielsen Audio’s July 2023 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union. Nielsen’s July 2023 sweep covered June 22 – July 19. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York City, Red Apple Media news/talk WABC-AM/WLIR-FM sheds two-tenths to finish with a 3.2 share (weekly, 6+ AQH share) and falls back to the #11 rank, while Audacy’s crosstown all-news WINS-AM/FM rises six-tenths to a 4.9 share and climbs to the #6 rank. In Chicago, Nexstar Media Group news/talk WGN adds two-tenths for a 3.2 share finish that lifts it to the #10 rank, while Audacy’s crosstown all-news WBBM-AM/WCFS-FM tacks on four-tenths to finish the survey with a 5.0 share but falls back to the #4 rank. And in San Francisco, Audacy all-news KCBS-AM/KFRC-FM rises eight-tenths to wrap the survey with a 6.7 share that leaves it ranked #2, while Cumulus Media’s crosstown news/talk KSFO dips one-tenth for a 1.9 share finish good for the #17 rank. See Mike Kinosian’s complete Ratings Takeaways for this group of markets here.

Ratings Takeaways

July 2023 PPM Ratings Takeaways – Part One

By TALKERS | August 8, 2023 by TALKERS

July 2023 PPM Data – Information for the July 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union.

Nielsen Audio’s July 2023 sweep covered June 22 – July 19.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are June 2023 – July 2023 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 3.4 – 3.2, -.2, #10 to #11

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 4.3 – 4.9, +.6, eighth to sixth

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.7 – 2.6, -.1, anchored at #13

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.1 – 2.8, -.3, locked at #12

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.4 – 3.7, +.3, repeats in tenth-place

WNYC-FM cluster-mate WNYC-AM .8 – 1.5, +.7, #26 to #20

Number One 6+: iHeartMedia adult contemporary WLTW, ninth month in a row, 7.6 – 7.7, +.1

Largest 6+ June 2023 – July 2023 Increase: public radio news/talk WNYC-AM (+.7)

Largest 6+ June 2023 – July 2023 Decrease: Spanish contemporary WXNY (-.7)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.3 – 4.2, -.1, remains in fifth-place

News: Audacy-owned KNX-FM “News 97.1” steady at 2.8, #12 to #11

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy classic hits-oldies KRTH, fifth month in succession, 5.9 – 6.8, +.9

Largest 6+ June 2023 – July 2023 Increase: classic hits-oldies KRTH (+.9)

Largest 6+ June 2023 – July 2023 Decrease: regional Mexican KBUE (-.8)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.0 – 3.2, +.2, #11 to #10

News: Audacy’s WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 4.6 – 5.0, +.4, third to fourth

Sports Talk: Audacy-owned WSCR “670 The Score” (Cubs) 2.6 – 2.5, -.1, repeats at #14

Public Radio News/Talk: Chicago Public Media’s WBEZ 2.5 – 2.7, +.2, #15 to #12

Number One 6+: iHeartMedia adult contemporary WLIT, tenth straight month, 7.2 – 7.0, -.2

Largest 6+ June 2023 – July 2023 Increase: triple A WXRT (+1.1)

Largest 6+ June 2023 – July 2023 Decrease: classic rock WDRV (-.7)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 2.0 – 1.9, -.1, #18 to #17

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 5.9 – 6.7, +.8, anchored in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 2.7 – 2.9, +.2, #11 to #10

Public Radio News/Talk: KQED, Inc.-owned KQED 5.3 – 4.6, -.7, repeats in fourth-place

Number One 6+: Bonneville adult contemporary KOIT-FM, fourth month in succession, 7.8 – 8.1, +.3

Largest 6+ June 2023 – July 2023 Increase: 1980s hits KOSF (+.9)

Largest 6+ June 2023 – July 2023 Decrease: CHR KMVQ (-1.0)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.7 – 3.9, +.2, repeats in ninth-place

News: None in the top twenty

Sports Talk: Cumulus Media’s KTCK “Sports Radio The Ticket” 5.1 – 4.7, -.4, continues in the runner-up slot

Audacy-owned KRLD-FM “105.3 The Fan” (Texas Rangers) 2.4 – 2.5, +.1, steady at #16

Public Radio News/Talk: North Texas Public Broadcasting’s KERA 2.3 – 2.7, +.4, #17 to #15

Number One 6+: Audacy classic hits-oldies KSPF, second month in a row, 5.4 – 5.3, -.1

Largest 6+ June 2023 – July 2023 Increase: adult hits KJKK (+.8)

Largest 6+ June 2023 – July 2023 Decrease: country KPLX (-.6)

Note: Audacy classic hits-oldies KLUV “Nobody Plays More 80s” remains in the format and stays at #1; however, it changes calls to KSPF as “98.7 The Spot.”

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) 3.6 – 4.0, +.4, #11 to #9

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock KGLK first month, 6.8 – 7.0, +.2

Largest 6+ June 2023 – July 2023 Increase: contemporary Christian KSBJ; urban contemporary KQBT; Spanish contemporary Christian KHVU; and gospel KROI (+.5)

Largest 6+ June 2023 – July 2023 Decrease: adult contemporary KODA (-2.0)*

*Represents the largest June 2023 – July 2023 decrease (6+) of any station from these 12 PPM-markets

Note: iHeartMedia adult contemporary KODA had been #1 the last 28 months.

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” flat at 6.5, locked in third-place

News: None in the top twenty

Sports Talk: Dickey Broadcasting’s WCNN “The Fan” (Braves) 2.8 – 3.3, +.5, repeats at #14

Audacy-owned WZGC “92.9 The Game” 2.2 – 2.3, +.1, #17 to #18

Public Radio News/Talk: Atlanta Public Schools’ WABE 2.7 – 3.5, +.8, #15 to #9

Number One 6+: Cox Media Group classic hits-oldies WSRV, seventh successive month, 10.4 – 9.6, -.8

Largest 6+ June 2023 – July 2023 Increase: public radio news/talk WABE (+.8)

Largest 6+ June 2023 – July 2023 Decrease: classic hits-oldies WSRV (-.8)

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.3 – 5.6, +.3, seventh to fourth

Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies) 3.8 – 4.6, +.8, tenth to ninth

Public Radio News/Talk: WHYY-owned WHYY flat at 4.2, ninth to tenth

Number One 6+: Beasley Media Group classic rock WMGK, third straight month, 10.6 – 9.8, -.8

Largest 6+ June 2023 – July 2023 Increase: sports talk WIP (+.8)

Largest 6+ June 2023 – July 2023 Decrease: country WXTU (-1.1)

LONG ISLAND

News/Talk: Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 2.5 – 1.9, -.6, #16 to #18

News: Audacy-owned WINS-FM “1010 WINS All News 92.3 FM” flat at 3.7, ninth to seventh

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 3.3 – 3.2, -.1, tenth to ninth

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.4 – 3.4, -1.0, fifth to eighth

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock WBAB, fifth month in a row, 6.7 – 8.5, +1.8

Largest 6+ June 2023 – July 2023 Increase: classic rock WBAB (+1.8)**

Largest 6+ June 2023 – July 2023 Decrease: sports talk WFAN (-1.0)

**Represents the largest June 2023 – July 2023 increase (6+) of any station from these 12 PPM-markets

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, .3 – .4, +.1, locked at #19

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, fourth straight month, 7.2 – 8.9, +1.7

Largest 6+ June 2023 – July 2023 Increase: classic hits-oldies KOLA (+1.7)

Largest 6+ June 2023 – July 2023 Decrease: Spanish contemporary KLLI (-.6)

SAN JOSE

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.4 – 1.7, +.3, #18 to #20

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” steady at 6.3, third to first

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 4.5 – 5.2, +.7, seventh to fifth

Public Radio News/Talk: None in the top twenty

Number One 6+: news KCBS-AM & KFRC, first month, unchanged at 6.3

Largest 6+ June 2023 – July 2023 Increase: urban AC KBLX (+1.4)

Largest 6+ June 2023 – July 2023 Decrease: CHR KMVQ (-1.6)

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 5.5 – 6.5, +1.0, repeats in third-place

iHeartMedia-owned WOR “710 – The Voice of New York” flat at 1.0, stays at #19

WKXW’s internet stream .3 – .9, +.6, #20

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 1.5 – 2.3, +.8, #16 to #13

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 1.0 – .9, -.1, #19 to #20

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.6 – 4.2, -.4, sixth to eighth

Good Karma Brands‘ WEPN-FM “98.7 ESPN New York” 1.0 – .9, -.1, #19 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia classic rock WAXQ, first month, 8.4 – 7.8, -.6

Largest 6+ June 2023 – July 2023 Increase: adult contemporary WLTW (+1.1)

Largest 6+ June 2023 – July 2023 Decrease: Spanish tropical WSKQ (-1.1)

Up next: July 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Nationally Syndicated Michael Berry of KTRH, Houston is This Week’s Guest on Harrison Podcast

By TALKERS | June 30, 2023June 30, 2023 by TALKERS

Talk radio superstar of iHeartMedia’s KTRH, Houston and independent national syndication, Michael Berry is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Berry – heard daily locally 8:00 am to 11:00 am CT on KTRH and afternoons 5:00 pm to 7:00 pm CT on his independently syndicated show – is ranked a lofty #7 on the new TALKERS Heavy Hundred list of the 100 Most Important Radio Talk Show Hosts in America. Michael Harrison describes Berry as “one of the most original and compelling conservative voices on the air and industrious players in the business. He’s an incredibly interesting person.” He began his talk radio career in 2005 while still Mayor Pro Tem of the City of Houston. Berry has earned two law degrees. He has a background in real estate and politics in addition to law. He’s married to the former Secretary of State of Texas, who is from India (and also a lawyer). They are parents of two adopted teenage sons from Ethiopia. His dad was a maintenance worker for a chemical plant, which he says gives him an insight into a broad demographic of listeners. Berry’s programs tackle much more than politics, covering a lot of lifestyle issues including health and wellness both physical and mental, adoption, parenting, and small business advice. On this podcast, Harrison and Berry discuss a variety of topics ranging from Donald Trump and the state of GOP politics to the role of integrity in media, and multi-platform broadcasting. Don’t miss this. Listen to the podcast here.

Industry News

Round One of May PPMs Released

By TALKERS | June 13, 2023 by TALKERS

The first of four rounds of ratings information from Nielsen Audio’s May PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s May 2023 sweep covered April 27 – May 24. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York City, Red Apple Media’s news/talk WABC-AM & WLIR-FM is steady at a 3.7 share (weekly, 6+ AQH share) but slides from the #10 rank to #11, while iHeartMedia’s crosstown news/talk WOR dips two-tenths to a 1.7 share and remains ranked #18. iHeartMedia’s KFI, Los Angeles is flat with a 4.3 share but falls back to the #5 rank in the market. In Chicago, Nexstar Media Group’s news/talk WGN adds one-tenth to finish with a 3.3 share and rises one spot to the #9 rank, while Audacy’s all-news WBBM-AM/WCFS-FM loses two-tenths to finish with a 4.2 share but rises to the #3 rank in the market. See Mike Kinosian’s complete Ratings Takeaways here.

Ratings Takeaways

May 2023 PPM Ratings Takeaways – Part One

By TALKERS | June 13, 2023 by TALKERS

May 2023 PPM Data – Information for the May 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

Nielsen Audio’s May 2023 sweep covered April 27 – May 24.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are April 2023 – May 2023 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” steady at 3.7, #10 to #11

iHeartMedia-owned WOR “710 – The Voice of New York” 1.9 – 1.7, -.2, continues at #18

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 4.5 – 4.3, -.2, repeats in seventh-place

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.9 – 2.8, -.1, stays at #13

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.2 – 3.0, -.2, stagnant at #12

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM unchanged at 3.8, ninth to eighth

Number One 6+: iHeartMedia adult contemporary WLTW, seventh month in a row, 7.6 – 8.4, +.8

Largest 6+ April 2023 – May 2023 Increase: adult contemporary WLTW (+.8)

Largest 6+ April 2023 – May 2023 Decrease: Spanish tropical WSKQ (-.5)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” flat at 4.3, fourth to fifth

News: Audacy-owned KNX-FM “News 97.1” 2.9 – 2.8, -.1, repeats at #11

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.4 – 2.2, -.2, #16 to #18

Number One 6+: Audacy classic hits-oldies KRTH, third month in succession, 5.7 – 5.9, +.2

Largest 6+ April 2023 – May 2023 Increase: hot AC KBIG (+.8)

Largest 6+ April 2023 – May 2023 Decrease: urban contemporary KRRL (-.7)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.2 – 3.3, +.1, tenth to ninth

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 4.4 – 4.2, -.2, fourth to third

Sports Talk: Audacy’s WSCR “670 The Score” (Cubs) 3.1 – 2.9, -.2, #12 to #13

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.1 – 3.0, -.1, repeats at #12

Number One 6+: iHeartMedia adult contemporary WLIT, eighth straight month, 6.8 – 7.3, +.5

Largest 6+ April 2023 – May 2023 Increase: adult contemporary WLIT (+.5)

Largest 6+ April 2023 – May 2023 Decrease: triple A WXRT and regional Mexican WOJO (-.5)

SAN FRANCISCO

News/Talk: None in the top twenty

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.3 – 6.4, -.9, first to second

Sports Talk: Audacy’s KGMZ “95.7 The Game” 2.7 – 3.1, +.4, #13 to #9

Cumulus Media-owned KNBR “The Sports Leader” (Giants) 3.3 – 2.6, -.7, #9 to #13

Public Radio News/Talk: KQED, Inc.-owned KQED 5.2 – 4.5, -.7, fourth to fifth

Number One 6+: Bonneville adult contemporary KOIT-FM, second month in succession, 7.3 – 9.0, +1.7

Largest 6+ April 2023 – May 2023 Increase: adult contemporary KOIT-FM (+1.7)

Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KISQ (-1.0)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.2 – 3.3, +.1, #13 to #11

News – Talk: Audacy’s KRLD-AM “News Radio 1080” 2.1 – 1.9, -.2, remains at #20

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” 5.6 – 6.6, +1.0, #1

Audacy’s KRLD-FM “105.3 The Fan” (Texas Rangers) 3.0 – 2.3, -.7, #14 to #18

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 2.2 – 1.9, -.3, #19 to #20

Number One 6+: Cumulus Media sports talk KTCK, fifth straight month, 5.6 – 6.6, +1.0

Largest 6+ April 2023 – May 2023 Increase: sports talk KTCK (+1.0)

Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KDGE (-.9)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) 3.7 – 3.9, +.2, tenth to ninth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF 2.8 – 2.7, -.1, #15 to #17

Number One 6+: iHeartMedia adult contemporary KODA, 27^th consecutive month, 8.9 – 9.2, +.3

Largest 6+ April 2023 – May 2023 Increase: adult hits KKHH (+.9)

Largest 6+ April 2023 – May 2023 Decrease: alternative KTBZ (-1.1)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 7.0 – 6.7, -.3, locked in third-place

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” 2.5 – 2.6, +.1, #18 to #17

Dickey Broadcasting-owned WCNN “The Fan” (Braves) 2.6 – 2.3, -.3, #16 to #18

Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.4 – 2.9, -.5, #11 to #14

Number One 6+: Cox Media Group classic hits-oldies WSRV, fifth successive month, 8.9 – 8.7, -.2

Largest 6+ April 2023 – May 2023 Increase: urban AC WAMJ (+.7)

Largest 6+ April 2023 – May 2023 Decrease: public radio news/talk WABE and hot AC WSTR (-.5)

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.5 – 5.1, -.4, repeats in seventh-place

Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies) 5.9 – 4.9, -1.0, sixth to eighth

WIP’s internet stream 1.3 – 2.0, +.7, #21 to #16

Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” 1.4 – 1.6, +.2, continues at #20

Public Radio News/Talk: WHYY-owned WHYY 4.9 – 4.4, -.5, flat at #9

Number One 6+: Beasley Media Group classic rock WMGK, first month, 7.5 – 8.5, +1.0

Largest 6+ April 2023 – May 2023 Increase: country WXTU (+1.7)

Largest 6+ April 2023 – May 2023 Decrease: classic hits-oldies WOGL (-1.1)

LONG ISLAND

News/Talk: Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 1.8 – 3.2, +1.4, #19 to #10

iHeartMedia-owned WOR “710 – The Voice of New York” 2.2 – 1.6, -.6, #15 to #20

News: Audacy’s WCBS-AM “News Radio 880” (Mets) 3.8 – 3.4, -.4, seventh to ninth

WCBS-AM cluster-mate WINS-FM “1010 WINS All News 92.3 FM” 3.3 – 3.2, -.1, repeats in tenth-place

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.6 – 4.0, -.6, fifth to seventh

Good Karma’s WEPN-FM “98.7 ESPN New York” 1.4 – 1.6, +.2, #21 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock WBAB, third month in a row, 7.0 – 6.4, -.6

Largest 6+ April 2023 – May 2023 Increase: adult standards WHLI (+1.9)*

Largest 6+ April 2023 – May 2023 Decrease: classic rock WBAB; hot AC WALK-FM; sports talk WFAN; news/talk WOR; and the internet stream of CHR WBLI (-.6)

*Represents the largest April 2023 – May 2023 increase (6+) of any station from these 12 PPM-markets

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, unchanged at .3, stationary at #19

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, second straight month, 5.7 – 7.2, +1.5

Largest 6+ April 2023 – May 2023 Increase: classic hits-oldies KOLA (+1.5)

Largest 6+ April 2023 – May 2023 Decrease: contemporary Christian KSGN (-1.2)

SAN JOSE

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.7 – 1.5, -.2, stays at #20

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.2 – 6.5, +.3, first to third

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 4.4 – 4.0, -.4, sixth to seventh

Audacy’s KGMZ “95.7 The Game” 1.9 – 2.3, +.4, #18 to #16

Public Radio News/Talk: None in the top twenty

Number One 6+: Bonneville adult contemporary KOIT-FM, first month, 5.4 – 6.6, +1.2 and classic rock cluster-mate KUFX, first month, 5.7 – 6.6, +.9

Largest 6+ April 2023 – May 2023 Increase: hot AC KIOI (+1.3)

Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KISQ (-1.7)**

**Represents the largest April 2023 – May 2023 decrease (6+) of any station from these 12 PPM-markets

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 7.1 – 6.4, -.7, first to fourth

iHeartMedia-owned WOR “710 – The Voice of New York” 1.3 – 1.0, -.3, repeats at #20

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 2.0 – 1.8, -.2, #13 to #16

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 1.7 – 1.2, -.5, #16 to #18

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.8 – 3.2, -.6, flat at #9

Good Karma’s WEPN-FM “98.7 ESPN New York” 1.6 – 1.2, -.4, #18 to #19

WFAN’s internet stream .8 – 1.0, +.2, #23 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia classic rock WAXQ, first month, 6.8 – 7.7, +.9

Largest 6+ April 2023 – May 2023 Increase: adult contemporary WLTW (+1.5)

Largest 6+ April 2023 – May 2023 Decrease: news/talk WKXW (-.7)

Up next: May 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Round One of April 2023 PPMs Released

By TALKERS | May 16, 2023May 16, 2023 by TALKERS

The first of four rounds of ratings data from Nielsen Audio’s April 2023 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s April 2023 sweep covered March 30 – April 26. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC is steady with a 3.7 share (weekly, 6+ AQH share) but falls one spot to the #10 rank, while iHeartMedia’s crosstown news/talk WOR stays put with a 1.9 share and remains ranked #18. iHeartMedia’s news/talk KFI, Los Angeles adds two-tenths for a 4.3 share finish and rises to the #4 rank. In San Francisco, Audacy’s all-news KCBS-AM/KFRC-FM falls seven-tenths to a 7.3 share but remains ranked #1 in the market, while Cumulus Media’s crosstown news/talk KSFO rises half a share to a 1.8 share that lifts it to the #19 rank. Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta tacks on four-tenths for a 7.0 share finish and remains ranked #3 in the market. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Ratings Takeaways

April 2023 PPM Ratings Takeaways – Part One

By TALKERS | May 16, 2023 by TALKERS

April 2023 PPM Data – Information for the April 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

Nielsen Audio’s April 2023 sweep covered March 30 – April 26.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are March 2023 – April 2023 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” flat at 3.7, ninth to tenth

iHeartMedia-owned WOR “710 – The Voice of New York” steady at 1.9, repeats at #18

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 5.0 – 4.5, -.5, sixth to seventh

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.4 – 2.9, +.5, #15 to #13

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets, Yankees) 2.9 – 3.2, +.3, anchored at #12

Good Karma Brands’ WEPN-FM “98.7 ESPN New York” (Knicks, Rangers, Islanders) unchanged at 1.3, #22 to #20

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.5 – 3.8, +.3, tenth to ninth

Number One 6+: iHeartMedia adult contemporary WLTW, sixth month in a row, steady at 7.6

Largest 6+ March 2023 – April 2023 Increase: urban AC WBLS (+.6)

Largest 6+ March 2023 – April 2023 Decrease: Spanish tropical WSKQ (-1.0)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.1 – 4.3, +.2, fifth to fourth

News: Audacy-owned KNX-FM “News 97.1” 3.3 – 2.9, -.4, #10 to #11

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.2 – 2.4, +.2, #17 to #16

Number One 6+: Audacy classic hits-oldies KRTH, second month in succession, 5.8 – 5.7, -.1

Largest 6+ March 2023 – April 2023 Increase: adult hits KCBS-FM (+.5)

Largest 6+ March 2023 – April 2023 Decrease: CHR KIIS (-.6)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” (Blackhawks) 3.4 – 3.2, -.2, ninth to tenth

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 4.8 – 4.4, -.4, anchored in fourth-place

Sports Talk: Audacy’s WSCR “670 The Score” (Bulls, Cubs) 2.5 – 3.1, +.6, #14 to #12

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.4 – 3.1, -.3, #9 to #12

Number One 6+: iHeartMedia adult contemporary WLIT, seventh straight month, 6.7 – 6.8, +.1

Largest 6+ March 2023 – April 2023 Increase: classic rock WDRV (+.9)

Largest 6+ March 2023 – April 2023 Decrease: news/talk WBBM-AM & WCFS and regional Mexican WLEY (-.4)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.3 – 1.8, +.5, #22 to #19

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 8.0 – 7.3, -.7, #1

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 2.1 – 3.3, +1.2, #15 to #9

Audacy’s KGMZ “95.7 The Game” (Golden State Warriors) 2.2 – 2.7, +.5, #14 to #13

Public Radio News/Talk: KQED, Inc.-owned KQED 5.3 – 5.2, -.1, remains in fourth-place

Number One 6+: Bonneville adult contemporary KOIT-FM, first month, 7.2 – 7.3, +.1 and news KCBS-AM & KFRC, second month in a row, 8.0 – 7.3, -.7

Largest 6+ March 2023 – April 2023 Increase: sports talk KNBR (+1.2)

Largest 6+ March 2023 – April 2023 Decrease: news KCBS-AM & KFRC and classical KDFC (-.7)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.4 – 3.2, -.2, #12 to #13

News – Talk: Audacy’s KRLD-AM “News Radio 1080” 2.3 – 2.1, -.2, #18 to #20

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” (Stars) steady at 5.6, #1

Audacy’s KRLD-FM “105.3 The Fan” (Texas Rangers) 2.3 – 3.0, +.7, #18 to #14

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 2.7 – 2.2, -.5, #16 to #19

Number One 6+: Cumulus Media sports talk KTCK, fourth straight month, flat at 5.6

Largest 6+ March 2023 – April 2023 Increase: sports talk KRLD-FM and alternative KVIL (+.7)

Largest 6+ March 2023 – April 2023 Decrease: regional Mexican KMVK and public radio news/talk KERA (-.5)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) unchanged at 3.7, #12 to #10

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF 2.6 – 2.8, +.2, #17 to #15

Number One 6+: iHeartMedia adult contemporary KODA, 26^th consecutive month, 9.0 – 8.9, -.1

Largest 6+ March 2023 – April 2023 Increase: hot AC KHMX (+1.0)

Largest 6+ March 2023 – April 2023 Decrease: Spanish adult hits KOVE (-1.4)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 6.6 – 7.0, +.4, anchored in third-place

News: None in the top twenty

Sports Talk: Dickey Broadcasting-owned WCNN “The Fan” (Braves) 1.3 – 2.6, +1.3, #21 to #16

Audacy’s WZGC “92.9 The Game” (Hawks) 2.4 – 2.5, +.1, #17 to #18

Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.6 – 3.4, -.2, #9 to #11

Number One 6+: Cox Media Group classic hits-oldies WSRV, fourth successive month, 8.3 – 8.9, +.6

Largest 6+ March 2023 – April 2023 Increase: sports talk WCNN (+1.3)

Largest 6+ March 2023 – April 2023 Decrease: urban contemporary WHTA (-1.7)*

*Represents the largest March 2023 – April 2023 decrease (6+) of any station from these 12 PPM-markets

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 6.2 – 5.5, -.7, third to seventh

Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies) 4.7 – 5.9, +1.2, eighth to sixth

Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” (76ers, Flyers) flat at 1.4, stays at #20

Public Radio News/Talk: WHYY-owned WHYY 5.4 – 4.9, -.5, seventh to ninth

Number One 6+: iHeartMedia urban AC WDAS-FM, third month in a row, 7.2 – 7.7, +.5

Largest 6+ March 2023 – April 2023 Increase: sports talk WIP (+1.2)

Largest 6+ March 2023 – April 2023 Decrease: news KYW & WPHI (-.7)

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 2.1 – 2.2, +.1, #16 to #15

Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 1.3 – 1.8, +.5, #22 to #19

News: Audacy’s WCBS-AM “News Radio 880” (Mets) 3.5 – 3.8, +.3, ninth to seventh

WCBS-AM cluster-mate WINS-FM “1010 WINS All News 92.3 FM” 3.7 – 3.3, -.4, eighth to tenth

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets, Yankees) 4.4 – 4.6, +.2, sixth to fifth

WFAN’s internet stream .4 – .6, +.2, #21 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock WBAB, second month in a row, 6.0 – 7.0, +1.0

Largest 6+ March 2023 – April 2023 Increase: classic rock WBAB (+1.0)

Largest 6+ March 2023 – April 2023 Decrease: classic hits-oldies WCBS-FM (-.5)

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, flat at .3, repeats at #19

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, first month, 6.1 – 5.7, -.4

Largest 6+ March 2023 – April 2023 Increase: rhythmic CHR KGGI (+1.1)

Largest 6+ March 2023 – April 2023 Decrease: regional Mexican KSCA (-1.2)

SAN JOSE

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.5 – 1.7, +.2, #18 to #20

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.3 – 6.2, -.1, #1

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 2.6 – 4.4, +1.8, #14 to #6

Audacy’s KGMZ “95.7 The Game” (Golden State Warriors) 1.4 – 1.9, +.5, #21 to #18

Public Radio News/Talk: None in the top twenty

Number One 6+: news KCBS-AM & KFRC, second month, 6.3 – 6.2, -.1

Largest 6+ March 2023 – April 2023 Increase: sports talk KNBR (+1.8)**

Largest 6+ March 2023 – April 2023 Decrease: 1980s hits KOSF (-1.3)

**Represents the largest March 2023 – April 2023 increase (6+) of any station from these 12 PPM-markets

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 6.5 – 7.1, +.6, second to first

iHeartMedia-owned WOR “710 – The Voice of New York” 1.0 – 1.3, +.3, repeats at #20

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 2.3 – 2.0, -.3, #9 to #13

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 1.6 – 1.7, +.1, #14 to #16

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets, Yankees) 3.8, #9 (non-subscriber in March 2023)

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Rangers, Islanders) 1.1 – 1.6, +.5, #17 to #18

Public Radio News/Talk: None in the top twenty

Number One 6+: news/talk WKXW, first month, 6.5 – 7.1, +.6

Largest 6+ March 2023 – April 2023 Increase: hot AC WNEW-FM (+.8)

Largest 6+ March 2023 – April 2023 Decrease: adult contemporary WMGQ (-1.1)

Up next: April 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Round One of March PPMs Released

By TALKERS | April 19, 2023 by TALKERS

The first of four rounds of ratings data from Nielsen Audio’s March 2023 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s March 2023 sweep covered March 2 – March 29. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC-AM & WLIR-FM “77 Talk Radio” dips two-tenths to a 3.7 share (weekly, 6+ AQH share) but rises one spot to the #9 rank, while iHeartMedia’s crosstown news/talk WOR rises two-tenths to finish with a 1.9 share good for the #18 rank. iHeartMedia’s news/talk KFI, Los Angeles is unchanged with a 4.1 share and remains ranked #5 in market, while Audacy’s crosstown all-news KNX-FM climbs four-tenths to a 3.3 share and rises to the #10 rank. In San Francisco, Audacy’s all-news KCBS-AM/KFRC-FM adds two full shares to finish the survey with an 8.0 share and leaps from #3 to #1 in the market. Cumulus Media’s news/talk WBAP, Dallas shoots up eight-tenths for a 3.4 share finish that lifts it from the #16 rank to #12. See Mike Kinosian’s complete Ratings Takeaways here.

Ratings Takeaways

March 2023 PPM Ratings Takeaways – Part One

By TALKERS | April 19, 2023 by TALKERS

March 2023 PPM Data – Information for the March 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

Nielsen Audio’s March 2023 sweep covered March 2 – March 29.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are February 2023 – March 2023 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 3.9 – 3.7, -.2, tenth to ninth

iHeartMedia-owned WOR “710 – The Voice of New York” 1.7 – 1.9, +.2, steady at #18

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 4.6 – 5.0, +.4, seventh to sixth

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.1 – 2.4, +.3, #16 to #15

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and Yankees) 2.6 – 2.9, +.3, locked at #12

WFAN’s internet stream 1.4 – 1.5, +.1, repeats at #20

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 4.0 – 3.5, -.5, ninth to tenth

Number One 6+: iHeartMedia adult contemporary WLTW, fifth month in a row, 7.0 – 7.6, +.6

Largest 6+ February 2023 – March 2023 Increase: adult contemporary WLTW (+.6)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WCBS-FM and public radio news/talk WNYC-FM (-.5)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” unchanged at 4.1, repeats in fifth-place

News: Audacy-owned KNX-FM “News 97.1” 2.9 – 3.3, +.4, #12 to #10

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.7 – 2.2, -.5, #14 to #17

Number One 6+: Audacy classic hits-oldies KRTH, first month, 5.4 – 5.8, +.4

Largest 6+ February 2023 – March 2023 Increase: CHR KIIS (+1.1)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary KOST (-1.4)

Note: iHeartMedia adult contemporary KOST had been #1 the past eight months

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” (Blackhawks) 3.2 – 3.4, +.2, tenth to ninth

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” steady at 4.8, locked in fourth-place

Sports Talk: Audacy’s WSCR “670 The Score” (Bulls and Cubs) 1.7 – 2.5, +.8, #23 to #14

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.7 – 3.4, -.3, seventh to ninth

Number One 6+: iHeartMedia adult contemporary WLIT, sixth straight month, 8.0 – 6.7, -1.3

Largest 6+ February 2023 – March 2023 Increase: sports talk WSCR (+.8)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary WLIT (-1.3)

SAN FRANCISCO

News/Talk: None in the top twenty

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.0 – 8.0, +2.0, third to first

Sports Talk: Audacy’s KGMZ “95.7 The Game” (Golden State Warriors) 2.3 – 2.2, -.1, repeats at #14

Cumulus Media-owned KNBR “The Sports Leader” (Giants) 2.3 – 2.1, -.2, #14 to #15

Public Radio News/Talk: KQED, Inc.-owned KQED 4.6 – 5.3, +.7, continues in fourth-place

Number One 6+: news KCBS-AM & KFRC, first month, 6.0 – 8.0, +2.0

Largest 6+ February 2023 – March 2023 Increase: news KCBS-AM & KFRC (+2.0)

Largest 6+ February 2023 – March 2023 Decrease: urban contemporary KMEL (-.8)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 2.6 – 3.4, +.8, #16 to #12

News – Talk: Audacy’s KRLD-AM “News Radio 1080” steady at 2.3, #20 to #18

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” (Stars) unchanged at 5.6, #1

Audacy’s KRLD-FM “105.3 The Fan” (Cowboys and Texas Rangers) 2.9 – 2.3, -.6, #14 to #18

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 3.0 – 2.7, -.3, #13 to #16

Number One 6+: Cumulus Media sports talk KTCK, third straight month, unchanged at 5.6

Largest 6+ February 2023 – March 2023 Increase: news/talk WBAP (+.8)

Largest 6+ February 2023 – March 2023 Decrease: urban AC KRNB and sports talk KRLD-FM (-.6)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) 3.8 – 3.7, -.1, #11 to #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF 3.1 – 2.6, -.5, #13 to #17

Number One 6+: iHeartMedia adult contemporary KODA, 25^th consecutive month, 8.0 – 9.0, +1.0

Largest 6+ February 2023 – March 2023 Increase: adult contemporary KODA (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: classic rock KGLK and alternative KTBZ (-.7)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 7.2 – 6.6, -.6, repeats in third-place

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” (Hawks) 2.3 – 2.4, +.1, #18 to #17

Public Radio News/Talk: Atlanta Public Schools-owned WABE steady at 3.6, tenth to ninth

Number One 6+: Cox Media Group classic hits-oldies WSRV, third successive month, 8.1 – 8.3, +.2

Largest 6+ February 2023 – March 2023 Increase: urban contemporary WHTA (+1.6)

Largest 6+ February 2023 – March 2023 Decrease: country WUBL (.7)

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.9 – 6.2, +.3, fourth to third

Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies) 5.9 – 4.7, -1.2, fourth to eighth

WIP’s internet stream 1.8 – 1.5, -.3, locked at #19

Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” (76ers and Flyers) 1.7 – 1.4, -.3, repeats at #20

Public Radio News/Talk: WHYY-owned WHYY 4.8 – 5.4, +.6, eighth to seventh

Number One 6+: iHeartMedia urban AC WDAS-FM, second month in a row, 6.7 – 7.2, +.5

Largest 6+ February 2023 – March 2023 Increase: public radio news/talk WHYY (+.6)

Largest 6+ February 2023 – March 2023 Decrease: sports talk WIP (-1.2)

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 1.9 – 2.1, +.2, anchored at #16

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 3.3 – 3.7, +.4, tenth to eighth

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 4.2 – 3.5, -.7, sixth to ninth

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and Yankees) 4.2 – 4.4, +.2, repeats in sixth-place

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Rangers, Islanders) 1.6 – 1.5, -.1, #18 to #19

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock WBAB, first month, 5.5 – 6.0, +.5

Largest 6+ February 2023 – March 2023 Increase: CHR WBLI’s internet stream (+.8)

Largest 6+ February 2023 – March 2023 Decrease: classic rock WAXQ and rhythmic CHR WKTU (-.9)

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, .5 -.3, -.2, locked at #19

Number One 6+: Audacy country KFRG, first month, 4.9 – 6.5, +1.6

Largest 6+ February 2023 – March 2023 Increase: country KFRG (+1.6)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies KOLA (-1.0)

Note: Anaheim Broadcasting classic hits-oldies KOLA had been #1 the past 15 months

SAN JOSE

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.6 – 1.5, -.1, #19 to #18

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.8 – 6.3, -.5, second to first

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 2.7 – 2.6, -.1, #13 to #14

Public Radio News/Talk: None in the top twenty

Number One 6+: Bonneville adult contemporary KOIT-FM, tenth consecutive month 7.6 – 6.3, -1.3 and news KCBS-AM & KFRC, first month, 6.8 – 6.3, -.5

Largest 6+ February 2023 – March 2023 Increase: 1980s hits KOSF (+2.2)*

Largest 6+ February 2023 – March 2023 Decrease: country KBAY (-1.5)**

*Represents the largest February 2023 – March 2023 increase (6+) of any station from these 12 PPM-markets

**Represents the largest February 2023 – March 2023 decrease (6+) of any station from these 12 PPM-markets

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 6.3 – 6.5, +.2, locked in second-place

iHeartMedia-owned WOR “710 – The Voice of New York” .7 – 1.0, +.3, #21 to #20

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 2.2 – 2.3, +.1, #12 to #9

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 1.5 – 1.6, +.1, #18 to #14

Sports Talk: Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Rangers, and Islanders) 1.3 – 1.1, -.2, #19 to #17

The internet stream of Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and Yankees) .7 – 1.0, +.3, #21 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Beasley Media Group adult contemporary WMGQ, third consecutive month, 6.6 – 7.9, +1.3

Largest 6+ February 2023 – March 2023 Increase: adult contemporary WMGQ (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary WLTW; contemporary Christian WAWZ; and the internet stream of Spanish tropical WSKQ (-.8)

Up next: March 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Round One of February PPMs Released

By TALKERS | March 23, 2023 by TALKERS

The first of four rounds of ratings information from Nielsen Audio’s February 2023 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s February 2023 sweep covered February 2 – March 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeways from this group of markets. In New York City, Red Apple Media’s news/talk WABC-AM is flat with a 3.9 share (weekly, 6+ AQH share) and falls to the #10 rank, while iHeartMedia’s crosstown news/talk WOR-AM is steady with a 1.9 share but rises one spot to the #18 rank. iHeartMedia’s news/talk KFI, Los Angeles is flat with a 4.1 share but rises one spot to the #5 rank in the market. In Chicago, Nexstar Media Group’s news/talk WGN-AM sheds two-tenths to finish with a 3.2 share good for the #10 rank, while Audacy’s all-news WBBM-AM/WCFS-FM rises three-tenths to finish with a 4.8 share and remains ranked #4. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Ratings Takeaways

February 2023 PPM Ratings Takeaways – Part One

By TALKERS | March 23, 2023March 23, 2023 by TALKERS

February 2023 PPM Data – Information for the February 2023 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s February 2023 sweep covered February 2 – March 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are January 2023 – February 2023 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” flat at 3.9, ninth to tenth

iHeartMedia-owned WOR “710 – The Voice of New York” steady at 1.7, #19 to #18

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” locked at 4.6, remains in seventh-place

Co-owned WCBS-AM “News Radio 880” 2.0 – 2.1, +.1, #17 to #16

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets) 3.3 – 2.6, -.7, repeats at #12

WFAN’s internet stream 2.0 – 1.4, -.6, #17 to #20

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.8 – 4.0, +.2, tenth to ninth

Number One 6+: iHeartMedia adult contemporary WLTW, fourth month in a row, 6.5 – 7.0, +.5

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies WCBS-FM (+1.0)

Largest 6+ January 2023 – February 2023 Decrease: sports talk WFAN-FM & WFAN-AM (-.7)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” steady at 4.1, sixth to fifth

News: Audacy-owned KNX-FM “News 97.1” 2.8 – 2.9, +.1, #9 to #12

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.3 – 2.7, +.4, #16 to #14

Number One 6+: iHeartMedia adult contemporary KOST, eighth month in succession, 6.8 – 5.5, -1.3

Largest 6+ January 2023 – February 2023 Increase: urban contemporary KRRL (+1.1)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary KOST (-1.3)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” (Blackhawks) 3.4 – 3.2, -.2, ninth to tenth

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 4.5 – 4.8, +.3, anchored in fourth-place

Sports Talk: None in the top twenty

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.9 – 3.7, -.2, eighth to seventh

Number One 6+: iHeartMedia adult contemporary WLIT, fifth straight month, 7.3 – 8.0, +.7

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WLIT (+.7)

Largest 6+ January 2023 – February 2023 Decrease: CHR WKSC (-1.6)*

*Represents a tie for the largest January 2023 – February 2023 decrease (6+) of any station from these 12 PPM-markets

SAN FRANCISCO

News/Talk: None in the top twenty

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.9 – 6.0, -.9, second to third

Sports Talk: Audacy’s KGMZ “95.7 The Game” (Golden State Warriors) 2.7 – 2.3, -.4, #11 to #14

Cumulus Media-owned KNBR “The Sports Leader” 3.9 – 2.3, -1.6, #7 to #14

Public Radio News/Talk: KQED, Inc.-owned KQED 6.1 – 4.6, -1.5, repeats in fourth-place

Number One 6+: Bonneville adult contemporary KOIT-FM, fourth successive month, 8.1 – 7.9, -.2

Largest 6+ January 2023 – February 2023 Increase: classical KDFC and alternative KITS (+.7)

Largest 6+ January 2023 – February 2023 Decrease: sports talk KNBR (-1.6)*

*Represents a tie for the largest January 2023 – February 2023 decrease (6+) of any station from these 12 PPM-markets

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.4 – 2.6, -.8, #10 to #16

News – Talk: Audacy’s KRLD-AM “News Radio 1080” 2.5 – 2.3, -.2, #17 to #20

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” (Stars) 6.2 – 5.6, -.6, #1

Audacy’s KRLD-FM “105.3 The Fan” 3.5 – 2.9, -.6, #9 to #14

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 3.1 – 3.0, -.1, #14 to #13

Number One 6+: Cumulus Media sports talk KTCK, second straight month, 6.2 – 5.6, -.6

Largest 6+ January 2023 – February 2023 Increase: urban contemporary KKDA-FM (+.6)

Largest 6+ January 2023 – February 2023 Decrease: news/talk WBAP (-.8)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” flat at 3.8, stays at #11

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF steady at 3.1, repeats at #13

Number One 6+: iHeartMedia adult contemporary KODA, 24^th consecutive month, 9.6 – 8.0, -1.6

Largest 6+ January 2023 – February 2023 Increase: classic rock KGLK (+.8)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary KODA (-1.6)*

*Represents a tie for the largest January 2023 – February 2023 decrease (6+) of any station from these 12 PPM-markets

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 6.3 – 7.2, +.9, fourth to third

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” (Hawks) 2.4 – 2.3, -.1, #14 to #18

Dickey Broadcasting-owned WCNN “The Fan” 1.7 – 1.6, -.1, #18 to #19

Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.8 – 3.6, -.2, ninth to tenth

Number One 6+: Cox Media Group classic hits-oldies WSRV, second successive month, 8.3 – 8.1, -.2

Largest 6+ January 2023 – February 2023 Increase: classic rock WNNX (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: contemporary Christian WFSH (1.2)

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.8 – 5.9, +.1, fifth to fourth

Sports Talk: Audacy’s WIP “Sports Radio 94” 6.9 – 5.9, -1.0, second to fourth

WIP’s internet stream 1.6 – 1.8, +.2, repeats at #19

Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” (76ers and Flyers) 1.6 – 1.7, +.1, #19 to #20

Public Radio News/Talk: WHYY-owned WHYY 5.0 – 4.8, -.2, seventh to eighth

Number One 6+: iHeartMedia urban AC WDAS-FM, first month, 6.6 – 6.7, +.1

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies WOGL (+.8)

Largest 6+ January 2023 – February 2023 Decrease: sports talk WIP (-1.0)

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 2.2 – 1.9, -.3, continues at #16

News: Audacy’s WCBS-AM “News Radio 880” 4.4 – 4.2, -.2, seventh to sixth

Cluster-mate WINS-FM “1010 WINS All News 92.3 FM” 3.6 – 3.3, -.3, eighth to tenth

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets) 5.1 – 4.2, -.9, fourth to sixth

Good Karma Brands’ WEPN-FM “98.7 ESPN New York” (Knicks, Rangers, Islanders) flat at 1.6, #17 to #18

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia classic rock WAXQ, first month, 5.9 – 6.1, +.2

Largest 6+ January 2023 – February 2023 Increase: CHR WBLI (+1.6)**

Largest 6+ January 2023 – February 2023 Decrease: sports talk WFAN-FM & WFAN-AM (-.9)

**Represents the largest January 2023 – February 2023 increase (6+) of any station from these 12 PPM-markets

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, steady at .4, continues at #19

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, 15^th consecutive month, 6.8 – 7.1, +.3

Largest 6+ January 2023 – February 2023 Increase: regional Mexican KSCA (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: Spanish adult hits KLYY (-1.0)

SAN JOSE

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.3 – 1.6, +.3, repeats at #19

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.4 – 6.8, -.6, locked in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” 4.3 – 2.7, -1.6, #7 to #13

Public Radio News/Talk: None in the top twenty

Number One 6+: Bonneville adult contemporary KOIT-FM, ninth consecutive month 8.5 – 7.6, -.9

Largest 6+ January 2023 – February 2023 Increase: 1980s hits KOSF (+1.5)

Largest 6+ January 2023 – February 2023 Decrease: sports talk KNBR (-1.6)*

*Represents a tie for the largest January 2023 – February 2023 decrease (6+) of any station from these 12 PPM-markets

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 7.1 – 6.3, -.8 remains in the runner-up slot

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 1.9 – 2.2, +.3, #14 to #12

Co-owned WCBS-AM “News Radio 880” 1.1 – 1.5, +.4, #20 to #18

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets) 3.9 – 3.1, -.8, seventh to ninth

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Rangers, Islanders) 1.6 – 1.3, -.3, #18 to #19

Public Radio News/Talk: None in the top twenty

Number One 6+: Beasley Media Group adult contemporary WMGQ, second consecutive month, 7.4 – 6.6, -.8

Largest 6+ January 2023 – February 2023 Increase: Spanish tropical WSKQ (+.8)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary WMGQ; news/talk WKXW; and sports talk WFAN-FM & WFAN-AM (-.8)

Up next: February 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry Views

Maximizing Impact for Sponsors

By TALKERS | February 27, 2023April 15, 2024 by TALKERS

By Michael Berry
Host, The Michael Berry Show
KTRH, Houston – iHeartRadio
Independent Syndication

Growing up in a small town, “word of mouth” was the most powerful form of advertising. It could make – or break – a business. Malcolm Gladwell’s important Tipping Point book explained that movements, pandemics, and other things that “catch on” do so because of the influence of “connectors” – people who are asked for their opinion. Today, the media world likes to call them “influencers.”

For 17 years, I’ve entertained listeners on the radio and on podcast. Our show has built what many in the industry tell me is an impressive business model. Like Gladwell, I created our own vocabulary and I am strident in enforcing the use of it. Because words matter. I explain to companies that they are our “sponsors,” not “advertisers.” I explain that they put their name behind our show, just as I do for them. In a commercial break stop-set that will be several “commercials” for “advertisers,” but only a couple of my “endorsements.” I don’t speak for a company unless I believe in what they do and how they do it. Likewise, I encourage listeners to send me feedback on their experience with my show’s sponsors. I forward those to the sponsors, either with a request that they address the shortcoming in the service or an attaboy for a job well done.

Listeners tune in to radio, particularly talk radio, to hear the opinions of the host. The host’s opinion matters. If he shares his opinion on movies he likes, foods he enjoys, political candidates he supports, that opinion can affect what the audience does. It is also true that – if his recommendation is trusted by the listener – it can affect the choices the audience makes when they buy something or hire someone to perform a service. But it has to be an “endorsement.”

The radio industry, for many, many years, failed to recognize the value and power of an endorsement. Sellers would sell advertising to clients and get the on-air talent to read the copy points the client (or agency) wrote. Often listlessly, just reading. That is not an endorsement. It is not a host suggesting to his audience where he would personally buy a new door for his home, or take his wife for dinner. If, however, the “read” (a term that reflects that the host is simply reading words someone else wrote) were instead an endorsement, he wouldn’t need all those details. Instead, with just the name of the company, and the owner, and the phone number, as well as what category they are in, he would be able to speak for 30 seconds about why that business is special, why he would (and hopefully has already) use them.

An endorsement is a stamp of approval. It says you believe in someone or something. If an endorsement is really an endorsement, it doesn’t need new copy points to be “freshened up.” It doesn’t include discount offers, seasonal sales, “get in quick before they run out” scares, or other silly tricks Americans long ago learned to ignore. Using that language kills credibility. If I ask you where I should buy my car, and you have a dealer you believe in, you’ll refer me to them, and, if you really like them, call them yourself and ask them to take care of me. “Hook me up” as the kids say. I’m not going anywhere else after an endorsement like that.

Radio (and podcast) has a big future, because of the connection audiences have with hosts. Why abuse that connection? Why cheapen it? Sales reps should understand that and make it part of their pitch. My best sales reps literally dial up companies in industries I identify and start with the question, “Do you listen to The Michael Berry Show?” If the answer is no, I don’t want them as sponsors. I want folks who understand why I’m controversial, why my audience listeners, what my values are.

Radio and podcast’s future is dependent on a sound business model that understands what makes us special, unique, and better than other forms of media.

Here is my list of suggestions to sellers and hosts, in hopes of facilitating better results for show sponsors:

— Sellers should never pitch a client without asking the talent first.

— Talent should not endorse a company without researching and approving them.

— Talent should tell sellers what sorts of things they WANT to endorse. Guns, cigars, home improvement, cars, medical. The best endorsement is something the talent will use himself. An avid gun owner is going to present a very compelling (and effective/profitable) endorsement for a gun range he visits once a week. Look at how weight loss sponsors have profited when the host follows their program and endorses it on air.

— If a sponsor isn’t committed to a yearlong relationship, don’t do it. It ruins credibility to change the endorsement inside the same category. Again, credibility is everything.

— Talent should develop personal relationships with sponsors. They can help listeners this way and the sponsors become show content.

— The value of talent to the station is far more than just ratings. Half my audience is 55+, so the 18-34 or 25-54 rating is less useful to me. But when show sponsors stay on air for 10 or more years, it is a ringing endorsement that what we do works. They vote with their dollars. The whole point of ratings was to show agencies how many people listened, in hopes that that vast listening audience would respond to the commercials they hear, thus monetizing the show, right? Why not go straight to the “dollars in (from the sponsor), dollars out (listeners spending money with sponsors)” model? Show sponsors who get tangible results from their partnership with talent don’t cancel their buy.

— Openly discuss how much money a talent brings into the station. The programming side of radio loves to talk about things that don’t generate dollars, while the sales side is often disconnected from the actual product they are selling. Fix that.

Michael Berry is a longtime, high-ranking member of the TALKERS Heavy Hundred. He’s heard daily on KTRH, Houston and across the country on his own independent network. Michael Berry can be emailed at michael@michaelberryshow.com.

Industry News

Round One of January PPMs Released

By TALKERS | February 22, 2023 by TALKERS

The first of four rounds of ratings data from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In New York, Red Apple Media news/talk WABC-AM/WLIR-FM rises eight-tenths for a 3.9 share (weekly, 6+ AQH share) that lifts it to the #9 rank, while iHeartMedia’s crosstown news/talk WOR is up six-tenths for a 1.7 share finish good for the #19 rank. iHeartMedia’s news/talk KFI, Los Angeles is off three-tenths, finishing with a 4.1 share and the #6 rank, while Audacy’s crosstown all-news KNX-FM tacks on three-tenths to wrap the survey with a 2.8 share good for the #9 rank. In Chicago, Nexstar Media Group’s news/talk WGN-AM adds six-tenths for a 3.4 share and the #9 rank, while Audacy’s crosstown all-news WBBM-AM/WCFS-FM dips three-tenths for a 4.5 share finish and the #4 rank. Read Mike Kinosian’s complete Ratings Takeaways here.

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