Tag: "Hivio 2016"

Analysis: More Hivio Highlights

| June 7, 2016

By Mike Kinosian
Managing Editor
TALKERS

 

kinosianlgLOS ANGELES — The third and final installment of our recap of last week’s Hivio 2016 conference sums up three of the 17 sessions presented Thursday (6/2) and Friday (6/3) on Hollywood’s Sunset Strip, literally steps away from the famous Comedy Store.  Most of the agenda featured one-on-one interviews conducted by event co-organizer Mark Ramsey, who declares, “Contests on radio are pathetic.” The “attraction to listen,” he notes, is “a one in a million chance to win something.” That incentive to listen, Ramsey stresses, “makes no sense” and the San Diego-based media advisor-strategist/research analyst seamlessly utilizes that statement to introduce Omaze co-founder/co-chief executive officer Ryan Cummins, who Ramsey comments has a “different – better – way [that] will change the way you view contesting.”

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Analysis: Hivio 2016 Day 2

| June 6, 2016

By Mike Kinosian
Managing Editor
TALKERS

 

kinosianlgLOS ANGELES — After presenting a full slate of activity Thursday afternoon (6/2), San Diego-based media advisor-strategist/research analyst Mark Ramsey returned the following morning (Friday, 6/3) with another packed schedule as part of Hivio 2016. Kicking things off was a one-on-one discussion with Panoply Media chief content officer Andy Bowers, who has been working on Slate podcasts since 2005. The former, 14-year NPR correspondent joined Slate in April 2003 when it was working on various internet projects. “By magazine standards, we jumped in pretty early,” he recalls. “It proved to be one of the most popular things Slate did.” By 2014, they realized other magazines would most likelybowersandy get into the business as well and Bowers opines, “We could either compete [against them] or we could try to form a network and help teach them what we had learned.” That was the idea behind Panoply, a full-service podcast network that “connects sophisticated listeners with top publishers and thinkers,” which was started approximately 16 months ago. “We are trying to be a ‘one-stop shop’ for media brands, authors, and people we think should be doing a podcast,” Bowers told Ramsey.

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