By Walter Sabo
NEW YORK — Since 2007 a company our team founded, HITVIEWS, has pioneered the monetization of online video. While giants such as Budweiser wasted $28M on little watched BudTV, we discovered an extremely efficient way to reach audiences with online video. The internet has inspired a new breed of stars: Online Video “webstars” and HITVIEWS was the first to identify them and link them with advertisers.
Very smart brands know they need to be in the online video space but ALL of their initiatives failed to garner a significant viewership. But “webstars” like Jenna Marbles, TheHIll88, Nalts, Whatthebuck, Sxephil, Tobuscus, Community Channel and a select group of other elite online performers are able to pull MILLIONS of viewers to each of their videos.
By Walter Sabo
NEW YORK — Each talk host has a unique set of life experiences, opinions and feelings. When a host is encouraged and allowed to express their unique world view, the result is compelling radio and the cume grows. Tragically, and it is tragic, at some point most hosts are told to “sound more like…” or “did you hear so and so today?”
The reason Howard Stern, Rush Limbaugh, Dr. Laura have been so successful is that they copy no one. You may be surprised to learn that Howard Stern has never listened to most of the other hosts he’s bashed.
When working with talent it is never wise to encourage them to listen to other hosts because it destroys their internal navigation system. Each host has stories they want to tell, ideas they want to present and blessed opinions that must be heard. When they are forced to monitor other hosts, their own instincts soften and ultimately crumble.