Tag: "H&H Communications"
By Al Herskovitz
BRADENTON, FL — There is a remarkable, growing retail phenomenon occurring around the country this time of year that is directly attributable to the current national economic downturn. And it is a unique opportunity for sales reps.
These are retail outlets that suddenly appear in vacant spots in shopping centers and malls and stay just for the holiday season and then close. The phenomenon even has gotten a name. They are called “Pop-Ups.”
As you probably have noticed in your very own community, there are numerous barren locations which give the centers a certain forlorn appearance. Therefore, shopping center operators are delighted to have them filled even though the leases are short-term. They provide a more festive and better look and at least generate some income. They also are a lure for shoppers to frequent the regular space occupiers as well.
WBEN, Buffalo to Flip Programming. Entercom’s Buffalo news/talk WBEN will move late morning talk show host Tom Bauerle to the PM drive slot currently held by Buffalo market legend Sandy Beach and Beach will shift to the late morning show. Both personalities have been in their current time slots for long periods – Bauerle for the past 11 years after moving to WBEN from the company’s sister sports talk station WGR. The change is expected to take place at the end of July.
How to Be a Talk Show Host. In a candid, tell-it-like-it-is piece posted today (7/22) WHAM, Rochester/WSYR, Syracuse talk star and TALKERS columnist Bob Lonsberry draws upon his vast experience and presents a point-by-point tutorial on how to be a talk show host…or at least how to be a GOOD one. He basically breaks it down to five steps: 1) ignore anyone who tries to tell you how to be a talk show host; 2) focus on listeners; 3) don’t suck; 4) remember that callers are only a tool; 5) stand for something; and 6) get out of the studio. To read all the juicy details, please click here.
Kevin McCullough to Host Daily Local Talk Show on WMCA, New York. Salem Communications announces talk media pro and digital entrepreneur Kevin McCullough will begin hosting a daily one-hour talk show on Christian teaching-formatted WMCA, New York on August 5. Salem states this is a return to WMCA for McCullough who has also been heard on the company’s KKLA, Los Angeles and WMBI and WYLL in Chicago. Salem VP/director of spoken word format Phil Boyce says, “Kevin has proven to be one of the true up-and-coming voices in Christian talk radio and we are delighted he will be able to join our team. His afternoon program will be live and local, tackling issues of concern going on locally and in the world with a Christian world view.” In a statement, Salem says McCullough’s program will include discussion with local ministers about their concerns and how our listeners can relate to and understand major world events in a biblical perspective. “The addition of Kevin will allow WMCA to truly reflect the attitude of the city we serve, and be more responsive to community concerns,” according to WMCA vice president and general manager Jerry Crowley. McCullough continues his talk programs produced and syndicated via his own XtreMEDIA.
NBC Sports Radio Network Lands WCAR, Detroit as Affiliate; Move Adds Fuel to Greater Media Sports Talk Flip. Birach Broadcasting’s WCAR, Detroit is the newest affiliate for the NBC Sports–Dial Global sports talk radio initiative branded NBC Sports Talk Radio. From the sound of the press release it appears the station will carry most if not all of the network’s programming in addition to NFL games distributed by Dial Global. WCAR had been an ESPN Radio affiliate and this move strengthens the suspicions that ESPN will find a partner in Greater Media which is strongly rumored to be prepared to flip AC WMGC, Detroit “Today’s 105.1” to sports talk in August.
‘Free Beer & Hot Wings’ Gets Media Attention for ‘Homeless Vet’ Sting. When WGRD, Grand Rapids-based, Compass Media Networks nationally syndicated morning show “Free Beer & Hot Wings” heard about panhandlers posing as homeless veterans to gain sympathy and earn more money, they sent Producer Joe to a corner in Grand Rapids where a panhandler named Rudy was doing just that. In fact, Rudy had admitted to local TV station WZZM that he was not a veteran. According to AllMichigan.com, and as you can see in the WGRD photo here, Producer Joe showed up where Rudy was panhandling sporting a cardboard sign reading “Liar,” causing Rudy to ride off on a mountain bike. Producer Joe came back to the location the next day and “panhandled” to raise $1,085 for the Grand Rapids Home for Veterans. WGRD matched the funds and $2,170 was donated to the home.
The Dismal State of the Radio Remote. According to radio sales and marketing maven Al Herskovitz, TALKERS columnist and president of H&H Communications, the age old programming/sales tool known as the “remote” — which has fallen on hard times — still has the potential to be a winner in the sports talk genre. The remote on-location broadcast was once a staple in the sales rep’s arsenal. It almost has disappeared from the airwaves, particularly from talk radio — and for logical reasons, too. The strength of the talk format comes from the right and left, pro and con, political and social issues topics. A remote could possibly generate a partisan flash mob that might trash Charlie’s Auto Parts and Car Wash. That’s the last thing “good ole Charlie” would want. This is aside from the currently popular radio rows which are not commercially sponsored events for stations or programs and not meant to draw crowds to the location. In a new column posted today (7/22) Herskovitz breaks down the challenges that must be overcome and cites opportunities still ripe for exploitation in doing remotes. To read it, please click here.
Jeff Katz Commentary Added to Arkansas Talk Station. Boston-based talk radio personality Jeff Katz’s “The Katz Commentary” is heard three times daily on WCAP, Lowell, Massachusetts. Now, Katz gets his daily feature added to the program schedule in Central Arkansas on Saline River Media’s news/talk KEWI, Benton. Katz says, “I am thrilled that the voice of Central Arkansas will be adding ‘The Katz Commentary’ to its great lineup. I’m working hard on my Razorback yell, as well.”
Radio Talent Institute Begins Today. The “intensive, 10-day event,” organized by Dan Vallie’s National Radio Talent System in cooperation with the Kentucky Broadcasters Association and Western Kentucky University kicks off the Radio Talent Institute at the school today. The Institute begins with opening comments from WKU President Gary Ransdell; Dean David Lee of Potter College, WKU; and director of journalism and broadcasting, WKU, Dr. Loup Langton, along with Rick McCue from the Kentucky Broadcasters Association and WBKO TV. Former broadcaster, now assistant professor at WKU, Dick Taylor will moderate the event. Sixteen students from the region have been accepted into this year’s Institute. Those students will hear from 36 radio professionals, including Bud Walters, president/owner of the Cromwell Group, Nashville; Steve Newberry, president/CEO, Commonwealth Broadcasting, Glasgow; Christine Hillard, president/COO of Forever Communications, Bowling Green; with Ed Henson of Henson Media, Louisville, opening the institute with “Getting in, Becoming an Entrepreneur.” Also instructing during the event are: Gabe Hobbs of Gabe Hobbs Media leading a session on “On Air, Developing Your Voice, Your Style…You”; Morning Mouth publisher Don Anthony who will deliver “How to Get a Good Job”; plus news/talk radio sessions by WHAS, Louisville talk host Mandy Connell and WKU public radio morning host, reporter and producer Joseph Corcoran. This is the second Radio Talent Institute of the summer and Vallie states, “These students are starting their careers in radio, and we are developing the next generation of broadcasters. The students come with enthusiasm and passion for the business, and it’s very impressive how industry professionals sacrifice their time to come to the campus to teach sessions and give back to the industry.”
Odds & Sods. Matt Dery exits CBS Radio’s sports talk WXYT-FM, Detroit where he was afternoon sports anchor on the Valenti & Foster program after the station did not renew his contract…..Cumulus Media’s KGO, San Francisco renews its deal with IMG College to carry University of California football play-by-play and adds Men’s basketball games to the five-year deal.