Tag: "Hersky Awards"
By Al Herskovitz
BRADENTON, FL — Who cares why “Brave” beat out “Frankenweenie” for the Best Animated Feature Oscar? Who cares about Anne Hathaway’s coiffure? And who the devil is Seth MacFarlane (alright, alright…even I know who he is)? The Oscars is just about one of a score of lesser awards presentations – the Emmys, the Grammys, the Golden Globes, the Obies, the Tonys and on and on that have swept through the past 30 days or so. They pale in comparison to the one awards presentation that has any worth or meaning or gravitas. It’s 2013 Hersky Awards. For the uninitiated the Herskys honor outstanding achievement in the field of talk radio advertising and sales.
First, the rules…
Now to restate the rules for this sixth year for those who don’t remember. There is no golden statuette of a naked, bald man protecting his vitals with a sword or naked woman leaping after a sphere . The criteria vary from year to year at the whim of the awards committee. The committee consists of just one person. (See byline above.) Since it is impossible for the committee to hear every talk program or station in the country, the awards are pretty much confined to national entities or concepts national in scope.
So, now the envelope please!
By Al Herskovitz
H & H Communications
BRADENTON, Fla. — Those minor, frivolous awards shows – the Oscars, Emmys, Grammys, Golden Globes, etc. – have come and gone and are mostly forgotten. Can anyone tell me who won the sound editing award for the best foreign language documentary? Who won what for what is but a dim memory, if that. All of this has been swept out of the way to make room for the most important of all: The 2012 Hersky Awards!
These are honors given to the very best in sales orientation in the talk format. Keep in mind there is no fancy ceremony with the ripping open of envelopes followed by the inevitable pregnant pause. No need to bring back Billy Crystal to salvage the event. There is no red carpet to walk in fancy, designer clothes where focus is put on how much “pupick” you can expose. There is no need to hire some expensive accounting firm to verify the honesty, authenticity, secrecy of the judging.
The process is very simple. There is only one judge. (See name above.) The judge reviews as much talk radio as he can hear and peruses as many talk station websites as he can view over the preceding 12 months. Keep in mind that the awards go only to national entities since it would be impossible to assess all the local ones, many of whom would be quite worthy in their own markets. There is one exception: local station website.