By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — Facebook has made some important changes, and I’ve got some tips for you to take advantage of those changes.
The news and entertainment site Buzzfeed first picked up on it before Facebook made it official. The folks at Buzzfeed noticed that, all of a sudden, online content publishers were getting a huge increase in hits. That group of publishers includes a wide variety of content providers, but the way to think about it is “sites that find and write about stuff that others should find interesting.”
All social platforms are getting more sophisticated about how they determine what their users will see. Facebook has adjusted their formula that determines what content we all get shown, emphasizing the interesting over the merely silly and self-serving. Here’s how to help insure that more of your posts get shown to your fan base.