The poor, abused programming/sales tool still can work well in sports talk
By Al Herskovitz
BRADENTON — The remote on-location broadcast was once a staple in the sales rep’s arsenal. It almost has disappeared from the airways, particularly from talk radio. And for logical reason too. The strength of the talk format comes from the right and left, pro and con, political and social issues topics. A remote could possibly generate a partisan flash mob that might trash Charlie’s Auto Parts and Car Wash. That’s the last thing “good ole Charlie” would want. This is aside from the currently popular radio rows which are not commercially sponsored events for stations or programs and not meant to draw crowds to the location.
However, there is a place for the commercial remote broadcast to flourish… in sports/talk radio!