Tag: "George Costanza"

Have You Hugged a Lawyer Today?
An Exterminator?

By Holland Cooke
Consultant

BLOCK ISLAND — If you work on air, you get to keep working because you’re real valuable to sales.  Heck, you should be in sales, if only handling a handful of accounts that you yourself prospected.  Commission-only!  The station has zero to lose, and another set of feet on the street; and you COULD double your income.  Yes you could.

To get you started, here’s a sure shot, including killer copy points, from a radio great.

When I moderated the very first session at the very first Talkers New Media Seminar — as Talkers New York was called in the 1990s – venerable Bruce Williams was among the panelists.  And he ad-libbed a paragraph my clients have been making money with ever since.

Although Bruce’s recognizable voice and trust-me delivery slam-dunked the copy, this spot could also be effective voiced by the client, unless the attorney can’t affect the sympathetic delivery necessary.

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