Tag: "George Costanza"
Have You Hugged a Lawyer Today?
An Exterminator?
By Holland Cooke
Consultant
BLOCK ISLAND — If you work on air, you get to keep working because you’re real valuable to sales. Heck, you should be in sales, if only handling a handful of accounts that you yourself prospected. Commission-only! The station has zero to lose, and another set of feet on the street; and you COULD double your income. Yes you could.
To get you started, here’s a sure shot, including killer copy points, from a radio great.
When I moderated the very first session at the very first Talkers New Media Seminar — as Talkers New York was called in the 1990s – venerable Bruce Williams was among the panelists. And he ad-libbed a paragraph my clients have been making money with ever since.
Although Bruce’s recognizable voice and trust-me delivery slam-dunked the copy, this spot could also be effective voiced by the client, unless the attorney can’t affect the sympathetic delivery necessary.
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