Tag: "General Motors"
TALKERS Consumer Electronics Show coverage by radio consultant Holland Cooke
By Holland Cooke
The last several years’ conversation about radio’s position in the new-tech dashboard remains largely academic. As new non-AM/FM audio competitors appear there – and drivers’ attention is shared with so many non-audio apps now factory-installed – draconian radio cutbacks continue to dilute the localism that would continue to make stations unique among competitors.
This has been a long time coming. Over a decade ago, we were plugging-in iPods. Ford’s ground-breaking Sync system is now in 10 million cars in the USA, and lets you take the apps you use on your phone and iPad on the road. In catch-up mode here at CES, General Motors is showing off their souped-up OnStar system.
By Holland Cooke
NEW YORK — Because radio depends SO much on in-car use, you’re probably intrigued by various reports from the Consumer Electronics Association’s Connected Car Conference. Maybe you’re even feeling info-overload about the techy mobile future.
Here’s the bottom line, from four-and-a-half-hours of thoughtful discussion, research, and prognostication by automotive, electronics, and media thinkers: Whatever the dashboard is about to morph into matters less to AM/FM radio than what’s already happened.
It happened several years ago, when I bought that cord at the Apple Store. Plug one end into what we used to call “the cigarette lighter,” plug the other end into iPhone, and whatever’s on the phone comes out the speakers. Still-to-come hardware and software evolution will merely help drivers sift.