Tag: "General Motors"

‘The Future of Radio in the Car?’ Too Late

| June 26, 2013

By Holland Cooke
Radio Consultant

 

NEW YORK — Because radio depends SO much on in-car use, you’re probably intrigued by various reports from the Consumer Electronics Association’s Connected Car Conference.  Maybe you’re even feeling info-overload about the techy mobile future.

Here’s the bottom line, from four-and-a-half-hours of thoughtful discussion, research, and prognostication by automotive, electronics, and media thinkers:  Whatever the dashboard is about to morph into matters less to AM/FM radio than what’s already happened.

It happened several years ago, when I bought that cord at the Apple Store.  Plug one end into what we used to call “the cigarette lighter,” plug the other end into iPhone, and whatever’s on the phone comes out the speakers.  Still-to-come hardware and software evolution will merely help drivers sift.

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