Front Page News Industry News

Wednesday, April 6, 2022

Report: iHeartMedia Creating NFT-Based Podcast Network. According to a report by Sara Fischer at Axios Media Trends, iHeartMedia is investing “several hundred thousand dollars in purchasing the rights to roughly a dozen NFTs to create a new NFT-based podcast network.” The story notes that this initiative is “one of the first major media franchises to introduce a podcast slate of characters and voices united across prominent NFT collections.” iHeartMedia EVP of strategy Khalil Tawil says that the company is in talks to invest in some 10 to 15 prominent NFT collections including CryptoPunks, Mutant Ape Yacht Club, and World of Women. iHeartMedia digital audio group president Conal Byrne says the company would combine the intellectual property from the NFTs into a content collection it will call the “Non-Fun Squad” universe. “We can world-build for them, creating narratives around them, and bring those stories to life via podcasts.” The programs on the Non-Fun Podcast Network will be hosted by voices portraying various NFT characters. Byrne adds, “This is really pushing the envelope to pressure test the assumptions we have around what is IP, what is a host, and what is talent.”

 

KIRO-FM, Seattle Launches Fallen Officer Memorial Fund and Online Auction. Seattle news/talk KIRO Newsradio 97.3 FM announces the newly created “Fallen Officer Memorial Fund” and online auction benefitting the families of the two uniformed officers killed in the line of duty in Washington State: Deputy Sheriff Dominique Calata of the Pierce County Sheriff’s Department and Officer Dan Rocha of the Everett Police Department. The online auction that began yesterday and concludes on Friday features such items as Seahawks and Mariners suite tickets, Kraken tickets and lunch with Kraken CEO Tod Leiweke, dinner at El Gaucho with a visit from John Curley, a virtual golf experience at Five Iron Golf with Dori Monson, a round of golf for two at Chamber’s Bay, a Seattle’s Morning News Experience, lunch delivered by Gee Scott and Ursula Reutin, a VIP Paul McCartney concert experience, Mariners All-Star Club tickets with a visit from Jack Stine, a Bellevue Collection “Date Night” package, and a Truce Spa package. Funds received will be distributed equally to the two families through the existing official officer funds. These funds have been set up for the Calata family and the Rocha family by Tacoma-Pierce County CrimeStoppers and Victim Support Services, Coastal Community Bank, respectively. Bonneville Seattle SVP and market manager Cathy Cangiano says, “One of our company’s core values is to ‘lift, inspire and help others.’ I cannot think of a more meaningful way to use our voice and resources than to help the families of these officers. Our afternoon host, John Curley, initiated the idea and the natural progression of heart-felt support from the rest of the KIRO Newsradio staff has been a source of great pride for us all at Bonneville Seattle.”

 

SiriusXM to Broadcast All MLB Games; Adds New Programming. The relationship between SiriusXM and Major League Baseball continues into the 2022 season as subscribers will get access to live play-by-play of every regular season and postseason game. Additionally, SiriusXM provides 24/7 news, talk and analysis on the MLB Network Radio channel. New this season to the lineup is “Unassisted with Jenny Cavnar,” which airs live weekdays at 2:00 pm ET. MLB Network Radio features a simulcast of Christopher “Mad Dog” Russo’s MLB Network show, “High Heat with Christopher Russo” presented by Liberty Mutual, weekday afternoons at 1:00 pm ET, as well as simulcasts of additional MLB Network television programming. A new season of the “Black Diamonds,” podcast presented by SiriusXM and the Negro Leagues Baseball Museum will debut on April 14, the eve of the 75th anniversary of Jackie Robinson breaking the Major League Baseball color barrier. It is hosted by museum president and historian Bob Kendrick and this season will look back at integration, the forces that created baseball’s segregation and the people who fought to tear those barriers down and will feature the stories of baseball legends like Josh Gibson, Ray Dandridge, Leon Day and many more.

 

Russia-Ukraine War, the Economy/Inflation, Hunter Biden Investigation, Obama-Biden ACA Event, COVID-19, Midterms/Trump & the GOP, and Severe Weather Among Top News/Talk Stories Yesterday (4/5). Russia’s ongoing invasion of Ukraine and accusations of war crimes against Russians in the city of Bucha; the state of the U.S. economy and high gas and food prices; the DOJ’s investigation into the international business ventures of Hunter Biden; Barack Obama’s return to the Joe Biden White House to celebrate the Affordable Care Act; the relaxing of COVID-19 restrictions and concerns about the BA.2 Omicron variant spreading across the world; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; and the severe weather affecting the Southern U.S. were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Tuesday, January 4, 2022

Good Karma Brands to Sell Wisconsin Signals. Two Southeastern Wisconsin radio signals will change hands, pending FCC approval, and will air a news/talk format. Wisbusiness.com reports that Good Karma Brands is selling WAUK-AM, Waukesha and FM translator W266DR  at 101.1 FM to New WTTN, LLC, led by Wisconsin broadcaster and company CEO Michael Crute. The terms have not been announced. The signals are currently airing sports talk but will flip to news/talk when New WTTN takes control. Crute is co-host of the Madison-based “Devil’s Advocates” program heard on the company’s WTTN-AM/W224EG, Madison “Devil Radio 92.7.” WAUK will be branded “The ‘SHA” and will “broadcast Waukesha-first news, sports, traffic, and weather in 2022 and beyond.” Initially, the station will simulcast the Madison programming that includes: “Matt Flynn Direct” from 6:00 am to 8:00 am; WYD Media’s “Thom Hartmann Program” from 11:00 am to 2:00 pm; “Dueling Tangents with Luke Mathers and Bryan Kelly” from 2:00 pm to 3:00 pm; “The Devil’s Advocates” from 3:00 pm to 5:00 pm; and “The Earl Ingram Show” from 5:00 pm to 6:00 pm. It intends to add locally hosted programming in the spring. Bryan Kelly will serve as operations manager for the station. WAUK has leased an office space and will immediately build a studio location in downtown Waukesha. Crute says, “We are excited to serve Waukesha, a community lacking a locally focused news/talk commercial radio station. WAUK Radio will immediately offer $50,000 total in ‘Good Neighbor’ small business or non-profit grants to help serve the Waukesha community from day one. The grants are for advertising on WAUK. They will be awarded throughout January to locally owned, Waukesha businesses. We will begin accepting applications for our Good Neighbor grants on January 3, 2022.”

Westwood One Blog: Strategies for Successfully Advertising in Local Radio. This week’s CUMULUS MEDIA | Westwood One Audio Active Group blog outlines what it calls “five strategies to help build a successful local audio plan.” Stating that due to the “shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales,” the Audio Active Group proposes the following: 1) Allocate the budget to align with how people use audio: A well-balanced audio campaign puts 63% of the budget into over-the-air AM/FM radio and 11% into AM/FM radio streaming. 26% of the budget goes to a combination of pureplay streaming and podcasts; 2) Determine the monthly campaign objective (minimum, maintenance, high impact, or launch/grand opening) and budget accordingly: To determine the monthly budget, multiply the market cost per point against the GRP levels. In a market with a $10 cost per point, the minimum monthly campaign would be $2,000. The grand opening campaign would be $5,000 per month; 3) Align impressions and media weight with listening by time period to get the largest possible campaign reach: Per Nielsen, 60% of AM/FM radio listening occurs outside of morning and afternoon drive. Spread media weight across all days and dayparts. About a quarter of media weight should run in middays. Place 20% of the budget respectively into weekends, mornings, and afternoons. 8% goes to nights and 5% to overnights; 4) Find the right audience with AM/FM radio programming formats: While the audience composition of TV shows can vary widely, AM/FM radio station programming formats are very cohesive, appealing to the same audience around the clock. Find the AM/FM radio programming formats that match your target using either median age, total reach, gender skew, presence of children, or household size; and 5) Based on the marketing objective, determine the weekly number of ads to run on a station from four types of schedules (very light, light, medium, or heavy): A very light station schedule reaches one-third of a station’s audience an average of 1.4 times. A light schedule reaches half of a station’s audience two times. A medium schedule reaches two-thirds of a station’s audience three times. A heavy schedule reaches 78% of a station’s audience 4.3 times. See more here.

KIRO-FM, Seattle Unveils ‘Leaving a Legacy’ Podcast. A new podcast from Bonneville’s KIRO, Seattle “News Radio 97.3 FM” launches today (1/4). KIRO-FM late morning personality Gee Scott hosts the “Leaving a Legacy Podcast” in which he “takes listeners on a journey to discover how some of our most influential public figures want to leave their legacy on this world, and how his own experience can be contributed to the shoulders of giants that came before him.” Scott says, “My father always talked about legacy, and this podcast connects me to him now that he’s gone. I’m so excited to learn from these powerful influencers to see what they’re passionate about and what they want their legacy to be. It’s a powerful question, and one that truly puts into perspective our why during the short time we’re all here on Earth.” The inaugural program features former Seattle Seahawks wide receiver and current “CBS Mornings” host Nate Burleson. Other guests include author, activist and journalist Amanda Knox, the ‘King of Twitter’ Josiah Johnson, and Gravity Payments CEO Dan Price, who famously decided to pay all his employees a $70,000 minimum salary.

CES 2022: 5G, 4 Wheels, 3Days. This year’s show wraps a day early, on Thursday, “as an additional safety measure” and COVID concern has scared-off major exhibitors and what TALKERS contributor Holland Cooke estimates is “less than half of 2020’s 170,000-some.” But he says “there’s still lots to see (if not touch)” and that he is “among longtime attendees who appreciate the elbow room.” Read more here.

Audacy Announces Deal with Samsung for Podcast Distribution. A new content partnership between Audacy and Samsung will make Audacy’s entire podcast library available on Samsung platforms, including the Samsung Free platform that comes on Galaxy smartphones. Users will have access to content from Audacy’s Cadence13, Pineapple Street Studios and 2400Sports podcast studios, along with hundreds of other Audacy podcast titles. Audacy EVP of strategy and corporate business development Tim Murphy says, “We’re delighted to expand the reach of our robust podcast library to Samsung Free users across the country and put our award-winning titles on more devices for more consumers.”

TALKERS News Notes. After 12 years of leadership under Gordon Smith, the National Association of Broadcasters has a new president and CEO as Curtis LeGeyt assumed the role on January 1. NAB Joint Board of Directors chairman David Santrella (CEO of Salem Media Group) says, “The broadcasting community is extremely grateful to Gordon for his many years of service as an influential advocate for our industry. We are excited to now have Curtis at the helm to guide the organization into its next chapter. He is a proven leader and skilled fighter on behalf of broadcasters, and we are thrilled to have him serve as our voice in Washington and around the world.”…..Later this month, Newsweek will build on its in-depth coverage of the British Royal Family with a new podcast. “Royal Report” will be hosted by Newsweek’s British royal correspondent Jack Royston and American culture critic, royal watcher and author Kristen Meinzer. New episodes will appear every two weeks and will provide American royal watchers with fresh reporting and analysis of the House of Windsor…..The board of directors of New England Public Media announces that Matt Abramovitz is named the new president of NEPM.  “In his role as president, Abramovitz will be responsible for leading NEPM’s efforts across radio, television, and digital media platforms, furthering its mission of serving the people of western New England by providing trustworthy journalism, cultural content, events and initiatives, educational services, and community engagement.” Abramovitz has been serving as vice president of programming for New York Public Radio‘s classical station WQXR-FM.

USA Radio’s Brad Bernards Passes. Sad news from USA Radio Networks as the organization reports that USA Radio night and weekend anchorman Brad Bernards has died.  USA Radio COO Janet Porter Bro says Bernards was a key component of USA’s quality broadcast team. He was a school teacher in the Valentine, Texas school district who launched an internet radio station to cover local news in Presidio County, teaching the broadcast business to student interns. Bro adds, “It has been a very trying four months for the USA Radio Networks family. We lost CEO Fred Weinberg in September and long-term Christian interest news anchor John Clemens last month.”

COVID-19, January 6 Investigation, Trump Family Subpoenas, Filibuster-Voting Rights Battle, Epstein Fallout, Holmes Verdict, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/3). The fast-spreading Omicron variant and battles over school attendance policies; the investigation into the January 6 Capitol attack; the New York attorney general subpoenas Donald Trump Jr. and Ivanka Trump in the investigation into the Trump Organization; Senate Democrats threaten to change floor rules regarding the filibuster if it doesn’t take up voting rights legislation; Prince Andrew’s battle with U.S. courts over his relationship with Jeffery Epstein and Virginia Giuffre; Elizabeth Holmes is found guilty of three of 11 charges in the Theranos case; and the Southeastern U.S. is pounded by rare snow storms were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.