Tag: "Fred Winston"
Critiquing talk radio talent in the modern era proves challenging as the role of the PD and structure
of the industry undergo massive changes
By Mike Kinosian
Special Features Correspondent
“This could hurt your feelings, but it is being said for your own good.”
Quite possibly even more so than ever and as hyperbolic as it may sound, a program director supremely performing duties as a motivating talent coach is worth his or her weight in gold, silver, bronze and platinum.
“Directing” is, of course, a derivative form of the program director title. Analyzing on-air personalities while simultaneously providing key components of constructive criticism, positive encouragement and guidance was once a basic calling card for anyone aspiring to be an upper-echelon programmer. To say it is a dying, if not lost, proficiency is the height of understatement. It is however clearly a two-way process, deeply rooted on a foundation of reciprocated trust. If or when that is shattered, progression for the two parties becomes tenuous at best.
Achieving the elusive goal of “success” can have its downsides since that particular nebulous description can lead one to think he or she is above any form of critique or direction – especially from someone they perceive to be a “lowly” program director. Chaos becomes the inevitable and seamy result.