Tag: "Forrester Research"
By Holland Cooke
LAGUNA BEACH, CA — You’re more familiar with the National Association of Broadcasters’ other conventions. Its April show in Las Vegas attracts 90,000+ from around the world. And The Radio Show, co-produced with the Radio Advertising Bureau, recently wrapped in Orlando.
You may have attended either or both. But odds are you’ve not been to – or even heard of – the annual NAB Futures conference…until now. Futures is an invitation-only event for TV and radio CEO types, and attendance is limited to 65. And, as its name implies, this is a think tank about how broadcasters can embrace and exploit the “disruption” that has changed how consumers consume media.