Tag: "Ford Motor Company"

Peek Inside: NAB Futures 2013

| November 7, 2013

By Holland Cooke
Radio Consultant

 

LAGUNA BEACH, CA — You’re more familiar with the National Association of Broadcasters’ other conventions.  Its April show in Las Vegas attracts 90,000+ from around the world.  And The Radio Show, co-produced with the Radio Advertising Bureau, recently wrapped in Orlando.

You may have attended either or both.  But odds are you’ve not been to – or even heard of – the annual NAB Futures conference…until now.  Futures is an invitation-only event for TV and radio CEO types, and attendance is limited to 65.  And, as its name implies, this is a think tank about how broadcasters can embrace and exploit the “disruption” that has changed how consumers consume media.

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