Tag: "FM radio"

The Big Questions for Radio Broadcasters

| September 23, 2014

Perhaps we should focus what we are good at and that the public still wants and needs

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — What business are you in? Does your business have a future? These seem like fundamental questions radio broadcasters should be asking themselves right now.

Time spent listening to your AM and FM radio stations is declining precipitously each year. This is particularly true among young people. They’ve grown up in a world of visual stimuli and conditioning addicted to “screens.” They love music, but have minimal attraction to or experience with AM and FM radio. Advertising revenue for AM and FM radio is flat to declining.

There are shiny new high-tech competitors everywhere. Mobile phones and the internet are sucking up massive amounts of consumer time and attention. Pandora, Spotify, YouTube, and other services and apps offer continuous music customized to listeners moods and tastes as well as individual songs on demand. This competition is becoming widely available and easily accessible in cars where the majority of AM and FM radio is consumed.

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