By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — So here’s some good news about a huge opportunity for news/talk stations. You can turn your social media into a “loyalty content marketing” program for those ultra-passionate fans you have.
Unfortunately, just about all news/talk stations with a Facebook page have the same problem. There’s a lot of content posted about news. However, there is almost no content about what the talk shows are doing. I’m sure syndication is one reason for this; if the talk host is not in the building, how are you going to know what he or she is planning to talk about, and when?
Even so, this is a problem with local talk hosts, too. I don’t see a lot of social media content about local shows. Those local talk host posts that I do see often don’t offer a lot of specifics. I’m not told when to listen; I’m not told why I would want to listen; I’m not invited to engage.
Let me give you a hand with a couple of basic tips about how to use Facebook and Twitter more effectively for your news/talk station. News and talk are handled differently, so let’s start with news.