Tag: "feedback"

Proven Winning Ideas for
News/Talk Social Media

| May 6, 2013

By Chris Miller

Chris Miller Digital

SHAKER HEIGHTS — So here’s some good news about a huge opportunity for news/talk stations.  You can turn your social media into a “loyalty content marketing” program for those ultra-passionate fans you have.

facebooklogoUnfortunately, just about all news/talk stations with a Facebook page have the same problem.  There’s a lot of content posted about news.  However, there is almost no content about what the talk shows are doing.  I’m sure syndication is one reason for this; if the talk host is not in the building, how are you going to know what he or she is planning to talk about, and when?

Even so, this is a problem with local talk hosts, too.  I don’t see a lot of social media content about local shows.  Those local talk host posts that I do see often don’t offer a lot of specifics.  I’m not told when to listen; I’m not told why I would want to listen; I’m not invited to engage.

Let me give you a hand with a couple of basic tips about how to use Facebook and Twitter more effectively for your news/talk station.  News and talk are handled differently, so let’s start with news.

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