Tag: "FCC chairman"

Radio Show: Show Me the Money

| September 19, 2013

By Holland Cooke
Radio Consultant

 

ORLANDO — The NAB/RAB Radio Show is underway, and I couldn’t help thinking, “It takes money to make money,” as I drove onto the posh Rosen Shingle Creek grounds Tuesday, past a sign announcing it’ll be $16 a day to park.  Imagine my relief when, on the way out, the attendant said it’d be half-price for Radio Show attendees…and then yesterday, when she told me “no charge!”

“If you’re in Radio, you’re in Sales.” 

That’s been a durable RAB mantra since before The Great Recession.  So it’s no coincidence that the vibe here is so not-2009, and that every session I’m attending addresses revenue opportunities.

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