Industry Views

Pending Business: Q2

By Steve Lapa
Lapcom Communications Corp
President

imHave we passed the disappointment of 2023?

If ad sales at your radio station finished last year up double digits (excluding digital) please skip past the next few paragraphs. If you’re in the same boat as most radio ad sellers across the country at various levels – i.e. local, national, syndication, network – last year was a struggle.

Now then, how is Q1 shaping up?

Are you making up for lost ground, like the airline business, automotive business, restaurants or are you still pushing that boulder uphill? Here is some straight-from-the-field unfiltered feedback:

1. Valentine’s Day at most restaurants was one of the busiest on record. People at the packed-in table next to ours waited two hours after sitting to be served. So much for a 6:45 pm reservation. They got free dessert. Seriously?

2. Travel is back, make no mistake about it. Discount airfares are a thing of the past on the big-name airlines. At 6’2” I really believe my knees should not be touching the seat in front of me in comfort class on most major airlines.

3. Try negotiating a new car deal this month. No, not the incentives on the 2023 models, I’m talking 2024 in 2024. As the goodfellows said back home, fuhgeddaboudit.

There is nothing wrong with trying to make up for the lost income of the Covid years. After all, testing the pricing upside in business is the American way. We pay more, tip more, and adjust. It is the Darwin theory eating into our wallets every day. So why are most broadcast radio sales teams at all levels still throwing it against the wall to see what sticks? I see it every day in my marketing work. We have lost touch with the excitement, the “wow” factor, the customizations, the basic intangibles of selling the great talent we represent.

Let us learn from other successful businesses. Travel pitches pent-up demand, restaurants make sure you will get the special occasion marketing message no matter where you are, and the auto business, well the ships and chips are in!

What do we not understand about the current weakness in our broadcast radio sales strategy?

1. How current is your value proposition? Successful podcasters like Joe Rogan and Alex Cooper along with YouTubers, Facebook, Instagram, and all social media have changed the game-forever. How does your value proposition stand out today?

2. Talk radio will not go away. Programmers and talent will learn what they need to adjust to refocus one of the great radio formats ever created since someone said, “Let’s play the top 40 songs over and over.”

3. Let us start re-thinking what broadcast radio sellers need to prioritize to make a difference-today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Talk Host Rick Smith is This Week’s Guest on Harrison Podcast

Maverick talk show host, Rick Smith is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Ranked by TALKERS at number 100 on the journal’s Heavy Hundred list, Smith – who has positioned himself as a tell-it-like-it is champion of the working class – is described by Michael Harrison as “somewhat of a square peg in a scene dominated by round holes on both the left and the right.” The Chicago-based genre-bender is a 30-year Teamster trucker-turned-working-class talker heard 9:00 pm to 11:00 pm ET on dozens of radio stations across the U.S. – a mix of commercial and public. He tells Harrison, “I’m not a red hat, I’m not a blue hat… I’m a hard hat.” His left-of-center talk media footprint is enhanced by exposure on a variety of cable TV channels including Free Speech TVDirecTVDish and more. He has a successful podcast with millions of downloads, and he streams on FacebookXTwitch and YouTube. All this is accomplished with a modest, independent operation run by two people and a homemade studio. His show’s slogan is “Where working people come to talk.” Listen to the podcast in its entirety here.

Industry News

Retired WLW, Cincinnati Icon Jim Scott Announces ALS Diagnosis

In a recent Facebook post retired, longtime WLW, Cincinnati morning host Jim Scott announces that he was diagnosed with ALS a year and a half ago. Scott, who retired in 2015 and is now 80, used the announcement to promote the annual ALS Walk in Cincinnati taking place September 15 in which he’ll participate. He says in the post, “I have had a wonderful life, am still having a wonderful life, and I don’t have any intention of checking out soon. My walking abilities have changed considerably. I now use a cane. I named my cane ‘Abel’ and trusty Abel makes it possible for me to walk without falling, though I’ve done that a few times.”

Industry Views

Pending Business: TV Knows Best

By Steve Lapa
Lapcom Communications Corp
President

imBulletin: “Linear TV” is no longer the winner.

Linear TV is tech talk for combining over the air and cable TV, and according to Nielsen, July 2023 was the first-time streaming TV was the winner, as streaming captured most TV viewing.

From Netflix to YouTube, we are watching more content on streaming channels than linear TV. You have read about the resurgence in “Suits,” the legal drama that originally aired 2011-2019 and is now drawing 18 billion minutes of viewing on Netflix. Whether those 18 billion minutes are part Meghan Markle curiosity or part writers’ strike, does not matter. Those 18 billion minutes of viewing helped drive streaming viewership to an all-time high. Maybe streaming grabbed a page from that old radio handbook that starts with “Content is King.”

But the companies controlling the streaming ad-free experience on Netflix, Disney, Hulu, etc. seized the opportunity and raised rates. Soon, it will cost you more every month to watch your favorite content ad-free.

Wait a minute! Did I just say the ad-free experience as in commercial free or no interruptions? Did the streaming guys just take another page from the well-worn radio programming handbook and turn the commercial-free model upside down to increase income? Streaming channels will deliver commercial free programming and charge you anywhere from $13.99- $21.99 a month as the fees double and triple depending on when you started your subscription.

How about our friends at Amazon Prime jumping on “Thursday Night Football,” or Apple and Peacock pushing baseball? Do not forget the YouTube NFL packages starting at $250. No, this is not a veiled plug for paid programming, nor is it a critique of the value propositions offered in the streaming world. Time for a long look in the mirror:

— The commercial-free experience began when radio programmers dropped the commercials, programmed longer, commercial-free segments to drive listenership and ratings up. In the short term it worked. My hand is in the air, guilty as charged. Maybe I was one of the lone radio management voices who asked, “Then what, run the spots and drive the audience away? Are we sending the wrong message?” We were dumb. After commercial free came rates, packages, and promotions. None of us said, “Raise the rates when the commercial-free stops!” The streaming guys got it right – just raise the rates.

— There is no older radio programming mantra than “Content is King.” You can name the iconic talents with one word, Howard, Rush, Imus, yet major radio organizations struggle as they search for great, soon-to-be iconic talent. It is faster, easier, and more lucrative to become a Tik-Tok, YouTube, or Instagram star.

These are all just examples of how radio was first in and stopped innovating. There is some good news on the horizon. Facebook is stepping back from the news business as news organizations ban together and ask for compensation. This could be the first chink in Facebook’s 113-billion-dollar ad armor. Maybe not. Either way, the old school top-of-the-hour newscast, or large market all-news radio should be re-imagined, opening the door to the next generation of innovators.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

NAB Sides with Canadian Broadcasters in Meta News Blocking

The National Association of Broadcasters, in response to Meta blocking news on Facebook and Instagram for Canadian users after the passage of Canada’s Online News Act, joins the Canadian Association of Broadcasters in decrying the move. NAB president Curtis LeGeyt and CAB president Kevin Desjardins say in a joint statement, “As national associations representing broadcasters in the U.S. and Canada, the Nationalim Association of Broadcasters and the Canadian Association of Broadcasters strongly urge lawmakers to support legislation that enables news providers to negotiate with dominant digital platforms for fair terms and conditions when our content appears on their platforms. Meta – a nearly trillion-dollar company – repeatedly chooses to restrict news content for its users to avoid compensating news producers for the value it gains on their vital journalism. These retaliatory tactics demonstrate Meta’s monopolistic dominance over the advertising marketplace and its ability to dictate how radio and TV broadcasters, newspapers and others can reach audiences online. Rather than working to ensure its users have access to trusted news and information, Meta is holding news content on its platform hostage. Policymakers should not reward Meta’s coercive behavior. At a time when misinformation, disinformation and AI-generated content proliferate online, the future of democracy relies on the accessibility of fact-based, trustworthy journalism.”

Industry News

New Jim Peters Talk Show to Take Live Video Phone Calls

Former Conk News editor-in-chief Jim Peters announces that he is launching a new live video talk show, “Jim Peters At Night,” at 11:00 PM ET on July 31 that will broadcast simultaneously on 10 platforms and networks. Peter says, “There’s nothing new about what I’m doing. There are hundreds of people doing it on Twitch everyim night. But they’re all pretty much just talking to their friends. Ours might be the first ‘professional’ talk show that will take spontaneous video phone calls and only video phone calls from the public.” Peters goes on to say, “When I started this project, I decided I was going to go wherever the prevailing technology took me. Although I’ve hosted several television talk shows in the past, I’m a radio guy at heart. So, we started with a live audio show… but it’s currently way easier to do live video than live audio. So, then it became a radio show with a video feed, and standard phone call-in. But when I realized that we could take video phone calls, I said screw it, let’s get real: it’s a TV show – with the public joining in, on the screen.” Peters’ new program will debut on Rumble, YouTube, Twitter, Facebook, Twitch, OnlyFans, Odysee, Telegram & Trovo, and audio-only on Podbean Live.

Industry News

Meta May Delete News From Its California Apps

In a warning issued yesterday (Wednesday, 5/31), Meta claims it will pull news links from Facebook and Instagram in California if lawmakers in The Golden State move forward with a bill that would tax the company for news content. The proposed California Journalism Preservation Act would require online platforms to pay a “journalism usage fee” to news providers whose work appears on their services. Under the measure, an estimated 70% of the money collected from that fee would support newsrooms throughout California. Meta argued the bill will aid out-of-state companies and says if the Journalism Preservation Act is enacted, it will remove news from Facebook and Instagram altogether. While the bill has been praised from some of California’s largest journalism unions such as Media Guild of the West and Pacific Media Workers Guild, non-profit media advocacy organization Free Press Action has criticized it, per CNN, as doing “nothing to support trustworthy local reporting and would instead pad the profits of massive conglomerates.”

Industry News

Edison Research: Moms Flocking to TikTok

Edison Research releases its latest Moms and Media 2023 report and concludes that American moms “are spending more time on the Internet, increasingly embracing digital devices, and using TikTok more.” The report states that U.S. moms self-reported using the Internet 15 minutes more per day than they did in 2022, for aim total of four hours and 15 minutes per day. Ninety percent of moms access the internet from their mobile phones. It also says that TikTok is used by 50% of U.S. moms, up from 42% in 2022, while Facebook is used by 83% of U.S. moms, down from 88% in 2022. Edison Research VP Melissa DeCesare says, “U.S. moms are heavily engaged with social media and online audio, and their time on the Internet continues to increase with the ease of mobile phone access. They are busy with children and are taking advantage of the convenience offered by wireless headphones and smart watches.” Download the report here.

Industry Views

Monday Memo: Twitter Technique

By Holland Cooke
Consultant

imTik-Tok is hot (largely among users too young to be heavy AM/FM listeners) and it’s in-the-news (about its possible ban). And, yes, Facebook remains T-Rex in the social media jungle. But people on Twitter seem to live there.

— Twitter is a useful right-now prompt, because Tweets stack-up, so there’s less value alerting Followers to what’s up much later today or tomorrow.

— Like any contact, there’s a quality/quantity trade-off. You will get a feel for how-much-is-too-much when you see your Followers number drop. So, think before you Tweet. You’ll never get un-Followed for something you didn’t Tweet.

— Best of all, like other social media, Twitter is…social. Conversations begin and spread. And any of your Followers can re-Tweet your message to all their Followers, and any of them could re-Tweet it too. Going-viral like that is powerful peer-to-peer endorsement, particularly if you’re a podcaster, because subscriptions are the ballgame.

im

REAL opportune: links and attachments.

— AM/FM transmitters are audio-only and only in real-time. But you can Tweet-out a photo or video or a link to online content. Research demonstrates that third-party content you share gets re-Tweeted more than content about yourself.

— Possibly the most-useful Tweets about your radio work are “snack-size” single-topic aircheck clips. Especially opportune: guest interview excerpts that enable listeners. “Car Coach Lauren Fix has three tips BEFORE your summer road trip.” Why expose that useful programming content only to those who happened to be listening live?

— Tweeting in that fashion not only conforms to listeners’ on-demand media preference, it puts your audio back in the pocket, where radio used to be.

Twitter does double-duty BEFORE your show.

— Note how SiriusXM/CNN host Michael Smerconish tees-up topics with quick videos and polls. People like being-asked. A real estate agent whose weekend show I coach uses Twitter “to ask an opinion on a light fixture, a paint color, an appliance.” She notes that “on HGTV’s website, they have a section called ‘Rate My Remodel.’ Regular folks send in pictures of a recent remodel that they did, and others comment. People love this stuff.” So, start a conversation that takes wings. When you read posted comments on-air, you sound accessible and popular.

— And Twitter’s characters-limit is a useful discipline. You’re pre-scripting your concise, inviting show open.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: NAB – Never Assume the Basics

By Steve Lapa
Lapcom Communications Corp
President

Welcome to the NAB edition of Pending Business.

Wait, not that NAB. I am talking about the NAB that affects every manager and seller in the broadcast business, especially radio. This NAB is all about Never Assume the Basics.

Timing could not be better. Borrell and Associates just released a report that validates the Covid pandemic-driven changes in the local advertising marketplace. The shifts are so big, they most likely will change the ad world for a long time. The report shows the measurable local advertising marketplace is now at approximately $143 billion dollars. If you believe the numbers in the report, 67% of local ad dollars are placed in digital media advertising. Simple math says 33% of local ad dollars are now split, radio, TV, all print, outdoor and direct mail. Now that is a genuine showstopper!

These numbers are a tough pill to swallow, especially for those of us who remember the days when (print) newspapers were the king of the hill of local ad dollars. Whether you accept the numbers or not, the trend is your friend, and no manager or seller wants to be left behind. The major drivers behind this seismic shift in local ad dollars are the giants of social/digital media. Members of what TV personality Jim Cramer calls the FANG set – Facebook, Amazon, Google – you know what I am talking about. The shift in local dollars happened and continues happening right before our collective ears and eyes. Some of us are changing with the flow, others are still satisfied just reading a competitive radio monitor report during the Monday morning sales meeting.

Let us pause right here and get back to the danger of assuming the basics. You know what assuming can do, so let us regroup. Zoom back and take a treetop view of how you reconcile the basics of:

— local ad budgets

— sales prospecting

— packaging

What’s changed in your approach to prospecting? What NEW information and new businesses are you targeting? How has your competitive information flow adjusted to reflect local market changes? What is the newest package concept in your sales arsenal? Are you up to speed on the newer social and digital media initiatives in your local market?

Make no mistake, I am not advocating breaking the foundation. Yet we cannot ignore market dynamics. Some companies are driving change and growing in the digital/social media ad space, while others are slower. The great Teddy Roosevelt said “Lead, Follow, or Get Out of the Way!” Leadership is never easy. When it comes to sales, it should be a constant goal. Do not let anyone push you out of the way.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lappa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Comscore: Outkick Fastest Growing Sports Site

Clay Travis’s sports media platform OutKick finished as the “fastest-growing year-over-year in the top 50 sports sites in unique viewers” in February 2023, according Comscore. OutKick says it continues to post substantial increases in unique viewers with a 326% year-over-year growth versus February 2022. Travis says, “We’re continuing our growth trajectory every month and that’s directly correlated with the incredible OutKick talent that drives engaging content every day with personalities who are able to speak their minds.” OutKick also says it saw over 1 million social interactions on Facebook,Twitter, and Instagram, up 258% in February 2023 versus February 2022. Additionally, YouTube Video Views for OutKick attracted 7.1 million views – up 487% from the prior year, according to Shareable.

Industry News

Yesterday’s (3/14) Top News/Talk Media Stories

A U.S. military drone is knocked out of the sky by a Russian fighter jet over the Black Sea; the failure of Silicon Valley Bank and concerns about regulation and the banking industry; inflation, the state of the U.S. economy, and Fed policy; today’s scheduled arguments in a Texas court over access to the abortion pill; President Joe Biden issues executive order strengthening gun purchase background checks; the Republicans vying for the 2024 GOP nomination for president; Russia’s ongoing invasion of Ukraine; Facebook parent Meta announces layoffs of another 10,000 employees; and the atmospheric river that deluged California and left hundreds of thousands without power & the Nor’easter that dumped snow on the Northeast were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (1/25) Top News/Talk Media Stories

The Kevin McCarthy-led House and the removal of top Democrats from the Intelligence Committee; the matter of classified government documents found in the possession of Joe Biden, Mike Pence, and Donald Trump; Russia’s aggressive response to the provision of tanks to Ukraine from Germany and the U.S.; the questions about George Santos’ true source of the freshman congressman’s campaign funds; Facebook reinstates former President Donald Trump; the state of the U.S. economy and concerns about a recession; and Pope Francis “decriminalizes” homosexuality were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

FOX News Wraps 2022 as Tops in Multiplatform Views and Minutes

According to data from Comscore, FOX News Digital closed out 2022 as the top-performing news brand with multiplatform views and minutes. For the year, FOX News Digital secured more than 18 billion multiplatformLogo - FOX views, over 34 billion multiplatform minutes and averaged 82.7 million monthly multiplatform unique visitors. FOX News states that it was also “the most engaged news brand on social media throughout 2022, according to Emplifi, reaching over 445 million social media interactions. FOX News Digital drove 179.7 million Facebook interactions, 49.6 million Twitter interactions and 215.9 million Instagram interactions. On YouTube, FOX News delivered its best year ever, driving over 3.4 billion views, finishing first in the news competitive set.” While FOX News Digital topped rival CNN.com in the multiplatform minutes and multiplatform views category, CNN.com was the leader in multiplatform unique visitors – the digital equivalent of cume – with 124.9 million compared to NYTimes.com’s 89 million and FOX News Digital’s 82.7 million.

Sales

Streaming Has Saved Talk Radio

By Kathy Carr
Howie Carr Radio Network
President

 

BOSTON — Recently, I was signing up a new affiliate for “The Grace Curley Show” and one section of the agreement dealt with “territory,” meaning the area covered by the station’s terrestrial signal.

The template for this agreement was created just eight years ago, in 2014, but it now seems so archaic. With all the ways you can listen in 2022, what does it matter how strong the signal is and what exactly is “exclusive territory?” Because there is no exclusive territory now.

(more…)

Front Page News Industry News

Tuesday, July 26, 2022

WKNR Contest Puts $30,000 Ad Campaign Up For Grabs. This marks the third consecutive year that Good Karma Brands sports talk WKNR “850 ESPN Cleveland” will give away a $30,000 WKNR advertising schedule to one local business. To qualify for “Moving Business Forward,” the establishment must be owned by a veteran, minority member, or woman. The promotion runs through this Friday (7/29) and is open to Northeast Ohio businesses incorporated and active for at least two years with annual revenue under $15 million in fiscal year 2021. Entrants must submit an under 300-word statement saying why their business deserves to win. Judging criteria will be on passion for the business; innovation during – and response to – the COVID-19 pandemic; employee loyalty; impact on business’ neighborhood/community; and overall business culture. According to Good Karma Brands Cleveland vice president/market manager Amy Crossman, “We are excited to partner with Keybank and the Cleveland Cavaliers to continue this powerful program for the local business community. We look forward to connecting our passionate sports fans with these deserving Cleveland-based businesses to help them thrive in the future.” The winner will have use of a private suite for one Cavs game at Rocket Mortgage Fieldhouse. WKNR will buy $2,500 in gift cards, divided among veteran, minority, and women-owned businesses, to be given away throughout the year.

NAB Appoints Hall to Leadership Foundation Board. Talk host/journalist/producer/author Tamron Hall is appointed to the National Association of Broadcasters’ Leadership Foundation. In addition, Hall assumes the newly-created position of industry ambassador, where she will work with NABLF on campaigns and fundraising efforts. NAB Leadership Foundation president Michelle Duke comments, “Tamron Hall exemplifies the values of NABLF through her commitment to service, advocacy, and diversity. Her strong record of public service and leadership make her uniquely-qualified to serve as a champion for the Foundation and for broadcasting. We look forward to her partnership and working with her to make our industry better.” Hall adds, “I am so excited to help the NAB Leadership Foundation continue its mission of attracting and developing the next generation of innovative broadcast executives. More than ever, we need to ensure that the broadcast industry has a pipeline of future leaders that reflect our diverse audiences. It’s been an honor to work with the Foundation in the past; I look forward to furthering this work as a member of the Board.” As industry ambassador, Hall will help NABLF honor broadcast radio and television stations’ community service efforts through the Foundation’s annual Celebration of Service to America Awards, which she hosted two years ago.

KO’s “Countdown” Continues as an iHM Podcast. Beginning August 1, former longtime ESPN and MSNBC anchor; author; and three-time Edward R. Murrow Award winner Keith Olbermann will launch a daily iHeartMedia podcast series. “Countdown with Keith Olbermann” will include a news-driven mix featuring a “Special Comment” political analysis and his popular MSNBC “Worst Person In The World” segment. As part of the podcast, the one time sports anchor at Los Angeles all-news outlet KNX will do a regular sports bit, as well as a daily call to help a suffering dog. In a Wall Street Journal interview this week, Olbermann declares that podcasts have, “replaced radio and to a large part television. Why not present something that is there every day for people? My goal is that you’ll be able to listen and get everything that happened. It won’t be, ‘here we are reacting to last week’s news.’ I’m doing the work for the work. I stopped predicting my next career development around 1997.” Former “Today” anchor Katie Couric and Fox News host Megyn Kelly launched post-television audio broadcasting careers. Meanwhile, Conan O’Brien signed a deal with SiriusXM earlier this year to start a podcasting venture. Olbermann covered the 1980 Olympics “Miracle on Ice” and anchored the 2009 Super Bowl pre-game show.

Hobbs To Helm MundoNow’s Óyenos Audio. Multicultural podcasting veteran Stephen Hobbs is named chief audio officer of MundoNow’s Latino podcast network, Óyenos Audio. Hobbs will oversee the development of new original scripted series and audio entertainment concepts that will focus on topics including true crime and inspirational stories. MundoNow chief executive officer Rene Alegrias remarks, “Latinos expect smart, highly sophisticated podcasts that provide a culturally-accurate connection to their heritage. Óyenos will provide this and it will be driven by the renowned Stephen Hobbs. In the world of multicultural podcasting, Stephen’s caliber and experience is unmatched.” MundoNow chief revenue officer/partner Andrew Polsky notes, “I immediately recognized the impact this platform can make in expanding meaningful podcasting for the underserved bilingual/bicultural market. This impact will be maximized with the hiring of Stephen. I’ve worked with him before on multiple brand partnership executions. I’m excited to collaborate with him again to not only elevate Óyenos, but the offering of Latino streaming content as a whole.” Hobbs states that bilingual digital media company MundoNow, recently rebranded from Mundo Hispanico, is “exceptionally well-positioned to become a leader in multicultural podcasting. It has the audience, it has the growth strategy under superior leadership from Rene and Andrew, and it has the production capacity. My job is to create content that will have listeners on the edge of their seats, or perhaps making an emotional connection.” Hobbs co-founded reVolver Podcasts; was Univision’s vice president of podcasts and experiential; and during his three-year tenure at Spanish Broadcasting Systems launched AIRE Radio Network. MundoNow generates ten million unique visitors each month, along with 70+ million pageviews and more than a quarter-billion served ad impressions.

TALKERS News Notes. In a Facebook post, Sammy Simpson reveals, “I am going to be transitioning out of the brand/content manager role at Capitol Broadcasting [Raleigh]. The company has started the search for a new sports [talk] program director and I would encourage you to apply or help spread the word if interested in a truly great opportunity.” Simpson joined Capitol Broadcasting Raleigh two years ago to oversee sports talk WCMC “99.9 The Fan”; sports talk WCMC-HD2 “Buzz Sports Radio”; and sports talk WDNC “620 The Ticket.” The cluster also includes adult contemporary WRAL “Mix 101.5” and triple A WCLY “That Station.” …  Meanwhile, in another sports talk-related Facebook post, we learn that Waterloo Media Austin flips Spanish contemporary KLZT-HD2 (1.2, #22, June 2022, 6+) to sports talk as “102.7 ESPN Austin.” In addition to ESPN programming, the on-air lineup will include: Jason Dick and CJ Morgan (from alternative cluster-mate KROX); Ed Clements (from co-owned news/talk KLBJ-AM); and Bryan Bymark (from rock cluster-mate KLBJ-FM). … Per USA Today‘s Mike Organ, Nashville media personality Mark Howard has died at the age of 65. In 2004, Howard became co-host of  “The Wake Up Zone” on Nashville sports talk WGFX “The Zone 104.5”; he left the show in 2020. The Connecticut native most recently worked as a part-time host at cross-town Cromwell Group sports talk WPRT-FM “The Game 102.5.” Howard spent several years hosting a Tennessee Titans post-game show and co-hosted Nashville Predators pre-game and post-game programs. … The first five recipients of the Friends of Georgia Radio’s “Georgia Radio Legends” honors are: Media Ventures Partners founder (the late) Charles Giddens; Georgia Association of Broadcasters president/National Alliance of State Broadcasters Association president Bob Houghton; Cox Media Group Atlanta news/talk WSB-AM & WSBB legislative reporter Sandra Parrish; Atlanta Public Schools public radio news/talk WABE host Lois Reitzes; and University of Georgia radio studio host/WSB-AM & WSBB director of marketing & research Neal “Hondo” Williamson. They will be recognized at a Jeff Foxworthy-hosted event next month (8/27) in Alpharetta.

Podtrac Releases Weekly Podcast Data. Tracking data of podcasts for Podtrac-measured shows indicates that downloads are down 9% (July 18 – 24) over the previous week, but up 53% over the corresponding period last year. All categories are down week-to-week, with “History” and “Society & Culture” showing the most significant week-to-week decline (-12%). Meanwhile, “Health & Fitness” registers the strongest year-to-year growth, a robust +179%. Across all Podtrac-measured podcasts, download growth (July 19, 2021 – July 24, 2022) was up 53%, while week-over-week download growth (July 18 – 24, 2022) was off 9%. For the 52-week period (July 19, 2021 to July 24, 2022), “Health & Fitness” is +179%; “Comedy” is +100%; “Sports” is +64%; “True Crime” is +54%; “Science” is +52%; “Business” is +51%; “News” is +43%; “Society & Culture” is +39%; “History” is +32%; and “Arts” is flat. Week-over-week download dips (July 18 – 24, 2022) included: -12% (“History”); -12% (“Society & Culture”); -10% (“News”); -10% (“Sports”); -10% (“True Crime”); -9% (“Science”); -7% (“Business”); -7% (“Comedy”); -6% (“Arts”); and -6% (“Health & Fitness”).

SiriusXM, NFL Extend/Expand Their Broadcast Agreement. Under terms of the new five-year extension, SiriusXM becomes the exclusive third-party audio provider of every National Football League game across North America. NFL chief media and business officer Brian Rolapp remarks, “SiriusXM continues to be an important part of the NFL family. [It provides] fans access to live game audio, as well as all news and information around their favorite teams.” SiriusXM president and chief content officer Scott Greenstein notes, “The popularity of the NFL, and the passion of their fans, is extraordinary. Since 2004, the NFL has been an important component of SiriusXM’s programming lineup as we deliver those fans exceptional access to all their favorite teams. We couldn’t be more pleased to now be expanding our relationship with the league, ensuring our listeners will continue to get comprehensive access to the NFL.” Subscribers will continue getting access to every NFL game through Super Bowl LXI (2027) on SiriusXM radio and on the SXM App. The SXM App offers 32 NFL team channels, each dedicated to carrying the official radio broadcast for each NFL team. The satcaster will offer additional team-focused content, including coaches shows, and press conferences to subscribers.

America Amplified “Election 2022” Launches This Week. Funded by the Corporation For Public Broadcasting, the America Amplified “Election 2022” initiative helps public media stations in 25 states, including Michigan Radio, ensure that citizens are properly informed to participate in this fall’s local, state and congressional elections. Corporation For Public Broadcasting president/chief executive officer Pat Harrison comments, “Voting is the foundation of a democracy. We want to ensure that all eligible citizens have the information they need to exercise their right to vote. With more than 1,500 locally managed and operated stations, public media is ideally situated to engage all citizens. America Amplified’s listening-first approach will help build trust in the process.” Michigan Radio program director Matt Shafer Powell remarks, “Joining America Amplified gives Michigan Radio the chance to build on our long-standing commitment to engaging and informing our community. We are excited to bring additional resources to better understand what our communities need to know about election processes and election security.” Among the initiative’s community engagement activities is an online tool that allows the public to submit questions related to the election voting process. Questions will be answered using nonpartisan election information sources.

Sales

Pending Business: Local Host vs Facebook

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — What is with the plethora of bar graphs showing us what we already know? Do we really need another thermometer “Why listeners consume radio/audio” graph?

I guess we do need another study for the tidbit that is the premise behind hundreds of thousands of daily newscasts. This all started with a caveman pounding out the news on a log, then discovering fire, realized smoke signals attracted a bigger audience and the concept of results from a newscast was established. Maybe some of us are still at the campfire, or still selling like it.

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Analysis

Moms and Media 2022

Webinar notes by
consultant Holland Cooke

 

BLOCK ISLAND, RI — JUST in time to remind the otherwise-forgetful that Her special day is just yonder, “The Research Moms” at Edison Research update their annual report. You can download it – or watch a video of Thursday’s narrated presentation – at EdisonResearch.com.
This survey defines “Mom” as having a child 18 or younger at home. Her average age 41. And her media habits are changed since – and because of – the pandemic.

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Sales

Pending Business: Raising Your Rates?

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Last week was one for the media history books. For stock market watchers, last Friday was a nauseating roller coaster ride. In case you were off the grid, here’s just a taste.

Netflix lost $50 billion in value, CNN+ shut down after a month, Meta (Facebook) has already lost almost half its value, and Elon Musk may still wind up with Twitter. A top 50-market radio station we use in my marketing work raised rates by 250% as ratings slid.

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Front Page News Industry News

Thursday, February 3, 2022

WTOP, Washington’s Joel Oxley Testifies on Journalism Competition and Preservation Act. At a Senate subcommittee hearing in Washington, DC on Wednesday (2/2), numerous media executives provided testimony as the subcommittee considers the Journalism Competition and Preservation Act that “creates a four-year safe harbor from antitrust laws for print, broadcast, or digital news companies to collectively negotiate with online content distributors (e.g., social media companies) regarding the terms on which the news companies’ content may be distributed by online content distributors.” Joel Oxley, general manager of Hubbard Radio’s WTOP-FM, Washington, DC testified on behalf of the National Association of Broadcasters. He said, “Quality journalism delivered through our uniquely free service has only been made possible over many decades through advertising revenues. As you all are aware, these revenues have experienced a free-fall in recent years, due almost exclusively to the rapid, often anticompetitive, expansion of the dominant online platforms who have upended the advertising marketplace. The market power of the tech platforms undermines the online advertising model for local broadcast journalism in two important ways. First, the tech platforms’ role as content gatekeepers stifles our ability to generate user traffic. Second, anticompetitive terms of service and a ‘take it or leave it’ approach leave local broadcasters with a below-market sliver of those advertising revenues derived through their products. For local broadcasters and our viewers and listeners who rely on quality journalism, this is a real catch-22: To attract online user traffic, we must be accessible through the major platforms, yet the terms of access dictated by the online platforms devalue our product. For example, not only is WTOP not being compensated by Facebook and Google for its content, WTOP is actually paying to make sure its content is being accessed on their platforms.” He added, “The dominant online platforms have flourished, siphoning off huge amounts of advertising revenues that are the lifeblood of free, local journalism. Consider the big storm that just blew through the Northeast over the weekend – a nor’easter and blizzard conditions. Tons of work at a lot of cost and time for local broadcasters to cover it for millions of people. But not for Facebook, Google and the like. They simply take our coverage and profit from it, and virtually nothing comes back to us. But without local news, my guess is a lot of people would have not evacuated places like Cape Cod last weekend, and lives would have been risked. We just can’t have that.” You can read his complete testimony here.

Erick Erickson Show Adds New Affiliates; Reports Ratings Growth. Nationally syndicated talk radio personality Erick Erickson announces the addition of two new affiliate stations as Audacy’s KXNT, Las Vegas and Willamette Broadcasting’s KYKN, Salem, Oregon add the show to their program schedules. The show says, “In every Nielsen PPM market carrying his show, either live or delayed, Erickson is generating higher ratings than the show he replaced, including Rush Limbaugh’s show in Atlanta, Georgia on Erickson’s flagship station, WSB Radio. Erickson is also seeing robust digital growth. From June to December 2021, Erickson’s live-streaming audience increased 339% and his podcast audience grew 188%.”

Terry Foxx Named to Programming Role at Public Outlet KUT, Austin. Radio programming pro Terry Foxx is joining public radio station KUT, Austin as director of programming and audience. The organization says Foxx will oversee KUT 90.5’s on-air programming and KUT and KUTX Studios’ podcast strategy. He will collaborate with the KUT newsroom and sister station KUTX 98.9, the Austin Music Experience, on developing audience-centered engagement strategies and expanding KUT’s reach. Foxx has most recently been serving as brand manager for Radio One’s sports talk WFNZ-AM, Charlotte and sister AC WLNK-FM. KUT and KUTX general manager Debbie Hiott comments, “Terry has deep knowledge and experience when it comes to identifying and expanding audiences. He grew up in Texas, has always had family in Austin, and understands how KUT can serve our community. With those things he will help us develop and provide programming that reaches into new areas important to Central Texas.” Foxx says, “KUT has a rich heritage and is part of the fabric of Central Texas. I look forward to joining the strong team at KUT and engaging new listeners in creative ways.”

BIN: Black Information Network Names Andrea Coleman News Director; Ramses Ja to Host New Daily Podcast. News pro Andrea Coleman is promoted from news anchor to news director for iHeartMedia’s BIN: Black Information Network. In this new role, Coleman will be responsible for leading day-to-day newsroom operations, reporter and anchor development, and coordinating live news and specialty programming. She’ll be based in Atlanta, reporting to Tanita Myers, VP/news operations for the Black Information Network. Coleman joined iHeartMedia as an anchor/reporter for the Black Information Network in the summer of 2020. She says, “I welcome the opportunity to serve as news director of the Black Information Network and to continue to be a part of the dynamic team of Black professionals who have made the Network a relevant, trusted source of news and information for our community. We look forward to keeping our listeners informed and educated on all matters important to the Black experience.” BIN: Black Information Network also announces that media personality Ramses Ja is joining the Network as the host of the new daily podcast, “Our Daily Story with Ramses Ja.” The program will feature Black journalists from across America telling the most meaningful stories of the day, from their perspective. The daily talk show-style podcast will premiere later this month, with new episodes launching every weekday morning. Ja says, “I’m excited to be partnering with BIN: Black Information Network. This partnership helps show the company’s commitment to helping create a more equitable experience for Black people in this country, and the other projects we have in the works are also sure to continue that trend.” BIN: Black Information Network president Tony Coles comments, “As BIN: Black Information Network continues to grow, I am thrilled to have Ramses Ja and Andrea Coleman as part of our team. They are incredibly talented, with proven track records, and dedication to delivering significant and trusted news coverage to the Black community. I know they will contribute to the network’s mission and ongoing success.”

Newsmax Claims Big Ratings for Trump Rally Coverage. Citing Nielsen data from last weekend, Newsmax says it was the big ratings winner with its exclusive cable coverage of former President Donald Trump’s rally in Texas. Newsmax reports “some 2.9 million cable viewers tuned in to watch the event live from Conroe — and 1.1 million of them were adults ages 35-64, the demographic craved by advertisers… though Newsmax is carried in 20 million fewer homes than FOX, total audience impressions for both networks during Trump’s speech was almost at parity, both drawing around 1.4 million viewers per minute, according to Nielsen.” Newsmax points to a piece in Business Insider that said, “Newsmax’s audience skyrockets during Trump rallies that other networks, including FOX News, ignore.’” Newsmax CEO Christopher Ruddy comments, “We can’t speak to FOX News’ decisions, but we believe this rally was a significant news event that was worthy of coverage.”

TALKERS News Notes. Former WIBC, Indianapolis talk host Greg Garrison has filed papers to run for prosecutor of Hamilton County, Indiana. According to the Indianapolis Star, the 74-year-old Garrison will face off against three-term Republican prosecutor D. Lee Buckinham in the primary. Garrison, who also had a long career as a personal injury lawyer, retired from his radio program in 2017. He was part of the prosecution team that helped convict boxer Mike Tyson of rape charges in 1992…..Reporter Mara Hoplamazian is named New Hampshire Public Radio’s energy and environment reporter, a role in which they will anchor NHPR’s “By Degrees” climate reporting initiative. NHPR news director Dan Barrick says, “Awareness and dialogue are the best tools we have to fight climate change. The work of journalists such as Mara are crucial not simply to inform but to create awareness of what is at risk, and what we can do together.” Hoplamazian came to NHPR as the Barbara and Dick Couch Fellow. Before joining NHPR, Hoplamazian worked as an investigative reporting intern at The Sacramento Bee and a media intern at the Smithsonian Institution.

Trump & the GOP/Midterm Elections, January 6 Investigation, Ukraine Tensions, COVID-19, Spotify’s Joe Rogan Controversy, Whoopi Goldberg Suspension, Financial Markets/Economy, CNN’s Zucker Resigns, Beijing Olympics, Winter Weather, and Washington Football Team Reveals New Name Among Top News/Talk Stories Yesterday (2/2). Former President Donald Trump’s influence within the GOP and November’s midterm elections; the investigation into the January 6 Capitol attack; diplomatic tensions between the U.S. and Russia over the latter’s military build-up at the Ukraine border; the rate of COVID-19 cases in the U.S. and abroad and mask & vaccine mandates; the controversy over artists pulling their music from Spotify because of the conspiratorial tone of “The Joe Rogan Experience” podcast; ABC is slammed for suspending Whoopi Goldberg over her holocaust comments; the world’s financial markets and concerns about the COVID-hampered U.S. economy; Jeff Zucker resigns from CNN after failing to acknowledge his romantic relationship with an employee; the political aspects of the Beijing Winter Olympics; severe winter weather affecting much of the U.S.; and reactions to the NFL’s Washington franchise revealing its new Commanders moniker were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.