Tag: "Facebook ads"
It’s Official: WOR, New York Is New Home of the Mets. What had been reported several weeks ago as a sure bet is being confirmed as MLB’s New York Mets and Clear Channel Media and Entertainment agree to “the launch of a five-year, landmark multimedia marketing partnership.” The centerpiece of the deal is CC’s news/talk WOR, New York will serve as the flagship station for Mets play-by-play and pre- and post-game shows. Clear Channel is touting its multi-platform assets in addition to the over-the-air play-by-play. It will provide custom promotion opportunities across all its NYC radio stations including WHTZ, WKTU, WLTW, WAXQ, and WWPR. Also, in addition to promotion on the stations, each station website and iHeartRadio, Clear Channel’s industry-leading, all-in-one digital service, will promote the Mets and Mets-related programming; Clear Channel Outdoor’s strategically located media inventory will also market the Mets and WOR relationship throughout the New York Metropolitan Area; the Mets and Clear Channel Media and Entertainment will work together to enhance in-game entertainment at Citi Field and jointly explore the production and promotion of top name concerts, festivals and large-scale entertainment events at Citi Field; and the Mets and Clear Channel Communities, the charitable arm of Clear Channel, will also jointly develop a number of outreach and grass roots programs to meet the needs of the communities they serve. Mets COO Jeff Wilpon states, “This breakthrough partnership provides us with the ability to serve our loyal fans and attract a new generation of fans through Clear Channel’s massive reach and ability to target key demographics across the New York market. Our agreement delivers more promotion of the club to a broader audience than this franchise ever has had before with additional opportunities to advance our efforts to make Citi Field one of the leading sports and entertainment destinations in the country.”
‘Real Housewives of Beverly Hills’ Star Brandi Glanville Joins PodcastOne. Norm Pattiz-founded PodcastOne signs Brandi Glanville, star of TV’s “The Real Housewives of Beverly Hills,” to produce a new weekly podcast called “Brandi Glanville Unfiltered.” On Glanville’s maiden program on Tuesday, November 5, she’ll welcome actress Jennifer Gimenez and television personality Dr. Will Kirby as her first guests. The company says that in addition to interviewing star guests on the one-hour show, Glanville dishes about pop culture, fashion and celebrity gossip. She comments, “It’s great being the one who gets to ask the questions. We’re making the show entertaining, informative, fun and as spontaneous as possible, so you never know what someone is going to say next.” Courtside Entertainment and PodcastOne chairman and CEO Norm Pattiz adds, “Brandi is a natural, in every sense of the word. No thought goes unspoken and what you hear is who she is. She was born for this medium. We’re glad to have her at PodcastOne.”
Getting Results for Your Station from Facebook Ads. Digital consultant Chris Miller admits he was not a fan of Facebook ads when they debuted but now he says the Facebook ad platform has improved to the point where he can “use them to drive specific, direct response for clients who want to sell more cars, houses, wine, books and downloads.” Miller says that for a station event or remote, this is a very affordable way to zero in on whom you’re trying to reach. “Facebook will let you target your message pretty precisely, too. You can choose who you want to see your message by age, gender, zip code, and a host of other criteria. You can also choose exactly when and for how long your message will be posted, too. I keep this time period pretty short and pretty immediate, too. If I were promoting an on-air contest or on-site promotion, I would promote it for a day and a half or two days leading up to it.” For more advice on using Facebook ads, see Chris Miller’s entire piece here.
WRKO, Boston Celebrates One-Year Anniversary of Jeff Kuhner AM Show. It’s been a year since Entercom’s WRKO, Boston installed Jeff Kuhner as host of the morning drive program and the station is celebrating the anniversary with a listener party at the Pearl Street Café in suburban Saugus, Massachusetts on Wednesday evening. Kuhner is a columnist at The Washington Times, where his column appears every Friday and WRKO says his column is consistently one of the most read and popular in The Times’ commentary section. He is also the president of the Edmund Burke Institute, a Washington think tank. On his one-year anniversary, Kuhner says, “The people of Boston have welcomed me with open arms. Well, except for Deval, Menino and the rest of the liberal establishment. But, let that go.”
Sun Broadcast Group Promotes Julio Aponte. Hispanic marketing pro Julio Aponte joined Sun Broadcast Group, Inc. earlier this year as director of Hispanic sales. Now, the company announces he’s being promoted to senior vice president of Hispanic initiatives. SBG says he’ll be in charge of researching, developing and launching new programming and affiliate partnerships exclusive to Sun Latino, its Spanish Language division. He will also oversee sales strategies as well as develop new measurement and accountability initiatives that will be implemented across the network. SBG CEO Jason Bailey says, “When we welcomed Julio to the Sun family earlier this year, I knew he would quickly become an important member of our executive team. In the short time that he’s been with us, he has been instrumental in helping us create Sun Latino, the #1 Spanish language network for news and information. Julio represents all the good that we believe this industry to be. He is so well liked and respected by everyone here in our family, and more impressively, by all those who have ever had the opportunity to work with him.” Sun Latino provides sales and promotional services for CNN en Español, Fox Deportes and customized, local weather forecasts with AccuWeather en Español. It is also home to MusiMundo, an all music network and InfoMundo, a national business and information network.
WCKG, Elmhurst, Illinois to Be Purchased by GM Matt DuBiel. The suburban Chicago AM signal is owned by Joseph Gentile Inc. and is currently airing a slate of largely syndicated talk programming including Mancow, DirecTV/Fox Sports Radio’s Dan Patrick, GCN-distributed Alex Jones, and independently syndicated “Free Talk Live” with Ian Freeman and Mark Edge. General manager Matt Dubiel and Arthur DuBiel will pay $290,000 cash for the property. In addition to operating WCKG, DuBiel is also marketing the Q101.com website that features several alternative, rock and classic rock music streams under the brand of now defunct alternative Chicago station WKQX.
Odds & Sods. Connoisseur Media flips WCHR-AM, Trenton, New Jersey from religion to news/talk featuring Premiere Networks’ Glenn Beck and independently syndicated talk star Dave Ramsey…..Colonial Radio Group’s sports WVTT-FM, Olean, New York “SportsRadio 93.9” names Joel McGuirk – who goes by the moniker “The Mouth” – the afternoon host of “The Cage with the Mouth.”…..At Entercom’s Portland, Oregon cluster, KMTT flips from a local music and triple A format to sports talk with programming from CBS Sports Radio. The station is being branded “Sports 910.”
WMEN, West Palm Beach Host Dan Sileo Apologizes for Bounty Tweet. “640 Sports” midday personality Dan Sileo was so incensed at Saturday night’s drubbing of his alma mater (University of Miami) at the hands of Florida State that he offered a $1,000 reward to any player who “takes out” Seminoles running back Devonta Freeman. According to CBSSports.com, Sileo Tweeted, “in 6 weeks…I will PAY A $1,000 BUCKS to ANY @hurricanesports PLAYER to TAKES THIS KID OUT #MHFREEMAN.” Sileo has since removed the Tweets and apologized, saying he didn’t mean to offer a bounty in subsequent Tweets.
Talk Radio Diplomacy. Former United Nations Ambassador John Bolton (left) is pictured here with Boston-based media personality Jeff Katz (who serves as a columnist for The Boston Herald and commentator for Boston Herald Radio). Katz was a featured speaker at a special Christians & Jews United For Israel event where John Bolton appeared as the keynote speaker.