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By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — “What’s the return on investment?” That’s one of the questions that’s regularly asked by businesses of all types, while trying to make sense of their place in social media. The more honest statement I hear is, “I know I need to be doing more with social media, but I don’t know what I should do.”
I see social media and content marketing make the needle move for businesses, but there’s one thing you have to do before you’ll see results with it: do it correctly.
The first step in doing it correctly is to come up with a plan. So, here are four steps to your new, effective social media strategy, especially designed for radio stations.