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By Holland Cooke
NEW YORK — Streaming Media East, and its six-months-offset counterpart Streaming Media West, are conferences about “the business and technology of online video.” Undeniably, that’s a business radio needs to be in, to the extent we can be, and because NO – repeat, NO – other companion medium can drive internet traffic better than radio.
Keeping current about adoption of other media helps us better understand how listeners use our medium, as consumption habits are changing so radically. That said, most of what’s on this convention’s agenda doesn’t directly pertain to radio, and much of it is real nerdy stuff, internet nuts-and-bolts. But one of the sessions I found darn pertinent to radio people was “Building Media Brands on Facebook.”
- “Facebook has now become Times Square, with 900 million users.”
- “It’s not how many Friends you have, it’s how many are talking about you.”
- Topics and keywords drive engagement.
- Facebook is now used more on phones and tablets than on computers.