Tag: "endorsement spots"

Tuesday, November 1, 2016

| November 1, 2016

cookehollandCooke on Talkers TV: Make Money with Endorsement Spots.  Consultant Holland Cooke presents this brief-yet-insightful video underlining some of the key aspects of – and reasons for – well-done endorsement spots for local advertisers.  Cooke notes that especially “if your competition is robotic and you’re doing solid, local radio, you have the advantage.”  He adds, “YES YOU CAN become ‘indispensable’ to your station, even with all the changes radio has gone through, and with more coming.”  He reiterates advice from Katz Media Group EVP of strategy Stacy Lynn Schulman, who says, “Broadcast advertising that is ‘localized’ stands out because the velocity and variety of digital interactions today have multiplied our level of distraction and numbed us to the constant barrage of retargeted, ‘personalized’ digital ads.”  Watch the video on Talkers TV in the upper right-hand of this page.

Keith Larson Exits WBT-AM/FM, Charlotte.  Ahead of Entercom’s taking over the Greater Media news/talk duo (along with hot AC WLNK and sports WFNZ in a spin-off deal from Beasley Broadcast Group‘s acquisition of Greater Media’s radio stations), 14-year WBT-AM/FM, Charlotte talk host Keith Larson is let go from the station.  The Charlotte Observerlarsonkeith reports that Larson and news director Jim Barroll – with the station for 31 years – left after their shifts yesterday (10/31).  Larson, who hosted the 9:00 am to 12:00 noon show, told the Observer, “There have been ups and downs but it’s been absolutely fabulous at WBT.  I would have done another 14.  I’m very blessed that I’ve always had other interests and other investments.  It’s a drag but life goes on.”  Larson tells the paper he will expand his Larson Advertising and Media Associates business, is a minority partner in a Zen Massage franchise and also hopes to continue writing his Charlotte Observer column.  Read the Observer piece here.

Matt Hanlon to Head New Charlotte Cluster for Entercom.  Former Citadel Midwest regional manager Matt Hanlon is named the new vice president and market manager for Entercom’s Charlotte stations.  The company notes that while at Citadel, Hanlon “launched a sports network and a news network creating newhanlonmatt revenue in Michigan and maximized both ratings and sales across local, regional, national and non-spot.  Hanlon began his career in broadcasting as a media buyer for Backer & Spielvogel, vice president of stations at Katz Media Group and vice president, director of sales at AM/FM.”  Entercom COO Weezie Kramer says, “We are super excited to welcome Matt to Entercom and to the Charlotte team.  Matt has terrific experience in news, talk, sports, syndication, working with big personalities and making a difference in the community – all of which make him a great fit for Charlotte and these iconic brands.”  As noted above, the new Entercom Charlotte cluster includes news/talk WBT-AM/FM, sports talk WFNZ and hot AC WLNK.

Beasley Names New Market Managers for Detroit and Fayetteville.  Replacing Steve Chessare as vice president and market manager for its newly acquired Detroit station group is Mac “Edwards” (McTindal), and moving up to fill Edwards’ role at the Fayetteville, North Carolina cluster is Erika Beasley.  Edwards takes over the cluster just acquired from the Greater Media deal.  It includes rock WRIF, rhythmic oldies WMGC “105.1 Theedwardsmac Bounce,” and classic rock WCSX.  Beasley EVP/COO Brian Beasley comments, “After 25 years of dedicated service to Beasley’s Fayetteville market, Mac will bring his wealth of experience to our new beasleyerikaDetroit cluster.  Mac has worked with Beasley in positions from program director to air personality to operations manager and he has served as Fayetteville’s award-winning market manager since 2007.  We’re moving forward on our path to success in Detroit as Mac takes the helm of these iconic stations.”  Erika Beasley has been serving the company as general sales manager of WQYK, Tampa since January 2015.  She states, “With Fayetteville’s established, veteran market manager Mac Edwards as my predecessor, I know I will have huge shoes to fill!  I am absolutely prepared for this new challenge and welcome this new level of responsibility.  My sincere appreciation goes to the entire executive management team for showing abiding faith in my leadership abilities.  I am excited about my opportunity in Fayetteville and am anxious to get to work with my new team!”

harrisonupclosefaroutsmallWPHT, Philadelphia Host Dom Giordano Is This Week’s Guest on Harrison Podcast.  One of the longest-running and most highly respected major market local news/talkers in America, Dom Giordano of CBS O&O WPHT, Philadelphia, is this week’s guest on the award-winning PodcastOne series, “Up Close and Far Out with Michaelgiordanodom Harrison.”  Giordano, a moderate conservative with libertarian leanings, objectively discusses the impact that the election of 2016 (with its disruptive Donald Trump factor) has had on most of the industry’s news/talkers.  Harrison says, “This conversation is a fitting way for this media-based series to wrap up the 2016 pre-election era.  Dom Giordano is one of those rare players in today’s talk media who seeks truth (at least as he earnestly sees it) – even if it comes at the expense of victory.  We need more of that kind of thinking on all ends of the political spectrum in America.  It’ll make better radio, not to mention a better country.”  To listen to this podcast in its entirety, please click here or click on the “Up Close and Far Out” player box located in the right-hand column on every page of Talkers.com and RadioInfo.com.

nielsen-logoNielsen: News/Talk Benefitting from Election Cycle.  The news/talk format is seeing the expected spike in PPM ratings that happens every four years as the result of the presidential election, according to Nielsen Audio.  The company’s PPM surveys over the past year indicate that, as a format, news/talk has risen from a 9.1 share in October of 2015 to a 9.9 share this October (persons 6+).  In terms of the 25-54 demo, the format is up a full share from a 6.3 in October of 2015 to this October’s 7.3 share.  Interestingly, comparing the last presidential election cycle – October 2012 – to this October, the numbers are lower for 6+ and 25-54 (10.4 share to 9.9, and 7.8 share to 7.3, respectively) the 18-34 share is up from a 4.1 to a 4.3.  See the Nielsen report here.

The Presidential Contest, U.S. House and Senate Races, FBI’s Hillary Emails Investigation, CNN Drops Donna Brazile, Peter Thiel National Press Club Speech, Battle for Mosul, Russian Military in Syria, the World Series, and the Weekend’s NFL Action Among Top News/Talk Stories Yesterday (10/31).  The presidential race between Hillary Clinton and Donald Trump; the down-ticket races for U.S. House and Senate seats; FBI Director James Comey’s announcement the FBI is again investigating Hillary Clinton’s private server emails; CNN cuts ties with Donna Brazile after a Wikileaks-hacked email indicates she tipped the Clinton campaign off about a debate question; tech billionaire Peter Thiel’s National Press Club speech and support of Donald Trump; the battle against Islamic State for Mosul; Russian’s military ramp-up and involvement in Syria’s civil war; the Cubs-Indians World Series; and the weekend’s NFL action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Now That You’re in Sales…

| November 2, 2012

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — Oh! You’re on-air? Not in sales? As Cher’s character hollered in Moonstruck, “SNAP OUT OF IT!”

Now more than ever – with 2013 budgets in umpteenth re-draft – tough decisions are being made, in meetings you’re not invited to. Possibly in meetings your boss is not invited to. So, as local talent, are you merely what bean-counters call an “expense?” Or when they read your name on The List of Endangered Employees, does it spell “revenue?”

Local DJ? That’s dang-near an oxymoron now. Talk show? That’s something from a syndicator, right? Not if you are responsible for what the sales department calls “local direct retail.” Translation: do-re-mi that’s not stepped-on by an agency; ads that tell shopkeepers’ stories, and bring cars into their parking lots.

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Friday, September 14, 2012

| September 14, 2012

Bryan Nehman to Take Over Morning Drive on WBAL, Baltimore.  Anne Arundel County, Maryland native Bryan Nehman is named the successor to the morning drive show at Hearst’s news/talk WBAL, Baltimore after Dave Durian – who’s been with the station for 20 years – steps down from his position this fall.  Nehman has been half of the “Brian and Bryan” show on Cumulus Media’s WMAL, Washington with Brian Wilson but tells the Baltimore Sun’s David Zurawik the WBAL job is too good to pass up.  “Number one, it’s a great station, and I love the fact that they’re local, local, local.  It’s very hard to find that in radio these days.  Almost everywhere you go, it’s syndicated in radio.  The company is fantastic from everything I heard.  And then, there’s the city.  I’m a Maryland boy through and through.”  WBAL program director Dave Hill tells the paper, “Bryan is one of the brightest young men that I’ve met, and he is the guy who’s going to lead WBAL into the next 20 years of broadcasting.”  Durian’s last day hosting the AM drive show is not certain – though mid-October has been suggested.  Durian will remain with the station to do special assignments.

Trip Savery Upped to VP/General Manager at Greater Media Charlotte.  Director of sales Trip Savery is promoted to the vice president and general manager position at Greater Media’s Charlotte cluster that includes news/talk WBT-AM/FM and personality AC WLNK.  Savery joined Greater Media in March of 2010.  He’ll continue to perform director of sales duties and will now serve as acting market manager under senior vice president and general manager Rick Feinblatt who says of Savery, “Trip’s outstanding performance as DOS of Greater Media Charlotte has earned him this well-deserved promotion.”

August Sports Scoreboard.  Sports talk radio is one of radio’s hottest formats right now.  It has the kind of listener engagement that advertisers crave, it brings adult men with disposable income to the table and its content focuses on one of the hottest aspects of American pop culture in the early 21st century – professional sports.  Sports as a radio moneymaker is evidenced by the recent launching of not one but two new players in national sports talk content – CBS Sports Radio Network and NBC Sports RadioTALKERS managing editor/West Coast bureau chief Mike Kinosian has taken a look at the ratings of 40 of America’s sports talk outlets and compiled them in this “scoreboard-style” feature.  Check out the rankings in Kinosian’s piece here.

Killer Endorsement Spots: Advertisers’ (and your) Best Buds.  Consultant Holland Cooke says the best way radio can fight the competition for ad dollars (Google, Pandora, et al) is for personalities – talk hosts and jocks – to use the credibility and relationships they’ve built up to their advantage.  Cooke says, “Radio is an intimate medium, with decades of cred’ to the two generations which control most retail spending.  So the local DJs and talkers who will survive the ongoing bloodbath do so by being more than just voices.  Properly applied, the trust you have earned with listeners can sell-sell-sell, in a way that makes Arbitron numbers irrelevant.”  How to do that?  Holland has some suggestions.  Read his piece here.

Re-Branding Drives Success for Home Improvement Host Danny Lipford.  Mobile, Alabama-based home improvement talk show host Danny Lipford says his weekend program is gaining new affiliates since he re-branded his program.  Now called “Today’s Homeowner with Danny Lipford,” the former “Homefront” show is garnering renewed interest, according to Lipford.  “SuperTalk Mississippi was the first group to come on board with our name change from ‘Homefront’ to ‘Today’s Homeowner.’  The response to the name change has been tremendous.”  Danny Lipford has made over 150 television appearances on shows such as “Rachael Ray,” “Live with Regis & Kelly,” “CNN’s Your Bottom Line,” and “The Early Show on CBS.”  He also produced a television program of the same name.

Talk Hosts Play Role in Family Research Council “Values Voter Summit.”  This weekend’s Family Research Council “Values Voter Summit” in Washington, DC will feature a number of high-profile talk show hosts.  Salem Radio Network’s Bill Bennett will introduce GOP vice presidential nominee Paul Ryan.  The congressman once worked for Bennett at the think tank Empower America before he entered public service in the Congress.  SRN talk personality Dennis Prager will serve as a keynote speaker with his speech addressing “the need for American values to triumph around the world.”  Other talk personalities appearing this weekend will include Premiere Networks star Glenn Beck, Talk Radio Network’s Laura Ingraham and Cumulus Media Network’s Mike Huckabee.

WGN, Chicago’s John Williams to Attempt New Speed Golf World Record.  WGN midday host John Williams and a group of his listeners will attempt to break the world record for the fastest round of golf on Sunday at Carriage Greens Country Club in Darien, Illinois.  Dubbed “King John & His Royal Court’s Speed Golf World Record Challenge,” this will be the second attempt at a world record by Williams and crew after last year’s inaugural event.  Williams has assembled a team of 200 listeners for this Sunday’s event, which will play out in a speed golf relay format.  Golfers will be assigned locations along the course based upon their best club and will hit the ball to each other in progression. The current world record is 7 minutes, 56 seconds.

Leslie Marshall Represents America Progressive Talkers in Dublin.  Nationally syndicated progressive talk host Leslie Marshall will be in Dublin, Ireland next week where she says she’ll “represent the Left/Democrats at an international debate on the U.S. Presidential race at the U.S. Embassy, in Dublin, Ireland.”  She’ll also appear at Dublin’s Boston College as well as speaking at the Women For Election luncheon about women in the U.S. Election.  Additionally, she’ll be a guest on Dublin’s “The Right Hook” talk radio program on Monday, September 17.

Talk Radio Pro Roger Fredinburg Re-enters Biz with “Homeland Security Radio.”  Roger Fredinburg was nationally syndicated by Talk Radio Network back in the 1990s.  His program was the lead-in to “Coast to Coast AM” back when it was hosted by Art Bell.  Fredinburg exited the business in 2004 after saying he became “frustrated with redundant voices and re-packaged news, each agonizing hour of talk radio parroting the last.”  He got into the national advertising agency business.  Now, Fredinburg tells TALKERS he’s getting back into the talk business due to his concerns over recent developments in the Middle East.  He says that, combined with his recognition of a growing communications gap between the public sector and private citizens as relates to Homeland Security, has awakened his passions and he is determined to make a positive difference using talk radio.  He’ll keep the focus and a watchful eye on Homeland Security and bring HS insiders to the airwaves to connect with average Americans via talk radio.  Genesis Communications Network is syndicating the program on Sundays from 5:00 pm to 7:00 pm ET.

Dave Ramsey’s EntreLeaderhip Hits Indy.  Nationally syndicated talk host Dave Ramsey (pictured here third from the left) brought his super-successful EntreLeadership Seminar to Indianapolis on Wednesday in conjunction with the launch of the new AM/FM simulcast of his affiliate station, “Freedom 95.”  Here he poses with the station’s staff.

TALKERS Weekly Affiliate Roundup.  XtreMEDIA’s Kevin McCullough adds five new affiliate stations: WLES, Richmond, Virginia; KTIA, Des Moines; KUTR, Salt Lake City;  WCRU, Charlotte; and WBRG, Lynchburg, Virginia…..Also, the XtreMEDIA-produced Dani Johnson show is added to WETR, Knoxville, Tennessee and WHKT, Norfolk, Virginia…..The nationally syndicated talk show “Phil’s Gang,” with host Phil Grande, is added to the program schedule at KFNN, Phoenix and KPSF, Palm Springs, California…..Fox Sports Radio Network adds its daily lineup of sports talk shows to KVNS, Brownsville, Texas…..”The Captain’s America” host Matt Bruce announces a new flagship home — WXJB-FM, Homosassa, Florida (“News-Talk For The Nature Coast of Florida”) — for his program that is syndicated by Phoenix Broadcasting…..The weekly military talk radio program, “Frontlines of Freedom” hosted by Denny Gillem, LTC, US Army (Ret) is added to the weekend schedule at Midwest Communications’ WKZO, Kalamazoo, Michigan and its simulcast WZKO, Portage, Michigan.

Libya Consulate Strike/Obama Foreign Policy Record Top News/Talk Stories for Week of September 10-14.  The violent attack on the U.S. Consulate in Libya that resulted in the death of U.S. Ambassador Christopher Stevens and the assessment of President Obama’s foreign policy record tied for the most-talked-about-stories on news/talk radio this week, landing atop the Talkers TenTM.  Following at #2 was the anti-American violence taking place in the Muslim world tied with President Obama’s relationship with Israeli Prime Minister Benjamin Netanyahu.  At #3 was President Obama’s “convention bounce” in the polls and at #4 was the rise in jobless claims.  The Talkers TenTM is a ranking of the top people and stories discussed on news/talk radio during the week.  It is the result of ongoing research from TALKERS magazine and is published every Friday at Talkers.com.  View this week’s entire chart here.