Tag: "email"

Email: New Rules

| May 23, 2013

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — Remember that one thing you’d never make it to the driveway without?

Your keys.  Now there are two things.  It’s tough to imagine a day without that everything-in-your-pocket thing we used to call “a cell phone.”

Texting and Twitter have raised the bar on Email.

When I first started consulting, client stations would mail me aircheck cassettes in padded envelopes.  No, Harry Truman was not in the White House.  That was first-term Clinton administration era technology.  Tick tock.

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Social Media is “The New PR” for Radio

| December 10, 2012

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — It may not cost you a dime when your radio station is Tweeting and Facebooking and YouTubing.  However, I’ll bet social media is a major ongoing project for some people at your station.  It’s probably costing you plenty of hours from your programming or promotions department.  Seems to me you’d want return on that investment.

Is there a possible return on investment from your social media efforts?  Maybe not the way you’re doing it right now.  The way to change that is to think of it as “The New PR.”

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