By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS –People sometimes pooh-pooh the power of social media because of the relatively small number of followers we have. However, did you know that you can turn a thousand Facebook “Likes” into a reach of a million over a year’s time? That kind of reach can then deliver millions of impressions in a year, too.
Every good programmer has a solid knowledge of what tactics work to deliver better Arbitron numbers over time. If you’re a PD, that’s just part of your job. Well, Facebook has a similar set-up that you can take advantage of to create more engagement, which then drives your social media stats up … and creates more brand usage for you. If you’re doing it right, that is.