Tag: "Ed McLaughlin"

First We Entertain: You’re Here Because of Ben Hoberman

| May 6, 2014

By Walter Sabo
Sabo Media
CEO

sabowriterNEW YORK — In the 1970s and early 80s KABC-AM, Los Angeles was the number 1 or 2
biller in America.  From its inception it was run by Ben Hoberman.

Meeting Mr. Hoberman was an event.  You made an appointment, no one just
walked in to his office.  The GM down the hall at KLOS made an
appointment.  Mr. Hoberman’s office was different than yours.  It was
crisp, immaculate and no-nonsense.  Just like Mr. Hoberman.

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The Changing Program Director/Talent Dynamic

| November 8, 2011

Critiquing talk radio talent in the modern era proves challenging as the role of the PD and structure
of the industry undergo massive changes 

By Mike Kinosian
Special Features Correspondent

“This could hurt your feelings, but it is being said for your own good.”

Such verbiage has been the basis for any one of countless program director-conducted aircheck sessions throughout the years in every conceivable radio format.

Quite possibly even more so than ever and as hyperbolic as it may sound, a program director supremely performing duties as a motivating talent coach is worth his or her weight in gold, silver, bronze and platinum.

“Directing” is, of course, a derivative form of the program director title.  Analyzing on-air personalities while simultaneously providing key components of constructive criticism, positive encouragement and guidance was once a basic calling card for anyone aspiring to be an upper-echelon programmer.  To say it is a dying, if not lost, proficiency is the height of understatement.  It is however clearly a two-way process, deeply rooted on a foundation of reciprocated trust.  If or when that is shattered, progression for the two parties becomes tenuous at best.

Achieving the elusive goal of “success” can have its downsides since that particular nebulous description can lead one to think he or she is above any form of critique or direction – especially from someone they perceive to be a “lowly” program director.  Chaos becomes the inevitable and seamy result.

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