Tag: "Dr. John Tantillo"
By Dr. John Tantillo
Brand Talk’s “Go Brand Yourself”
WVOX Radio, New Rochelle
With all the commotion surrounding the A-Rod brand concerning his PED use, you would think that when he came to the plate, there would have been an overwhelming outcry of dis-satisfaction concerning this high negative profile brand! But no. Despite what many would have predicted, the jury was split, and it was only when A-Rod failed to perform that he was jeered by the NYC-based crowd. Simply put from a branding perspective: it was not his supposed “cheating” that caused a negative crowd reaction. It was his performance (or lack of it) that wounded the brand, for at least one game.
It comes down to understanding the difference between “feelers” and “thinkers”
By Dr. John Tantillo
Branding and Marketing Group, Inc.
NEW YORK — Yes, you can use the “F” word and get away with it.
It’s the word that will keep your content fresh and relevant as well as extending the shelf life of any topic you choose. And I bet you it will keep your phones ringing beyond what you could imagine.
That “F” word: FEEL!
And the question to ask yourself:
Are you a feeler or thinker?
Bid4Spots: Auction an Alternative to Unsold Inventory. In a piece published today (7/23), TALKERS managing editor and West Coast bureau chief Mike Kinosian profiles Dave Newmark’s successful Bid4Spots digital auction initiative. There was a time when numerous players were getting into the business of using the internet to deal with unsold inventory on radio stations. Dave Newmark tells Mike Kinosian why the others failed and how he struggled to find the right business model that would eventually lead to success. It was during a casual conversation with a software developer when he had an epiphany. “I immediately thought of those ad exchanges and I realized what they all had wrong. They had the supply and demand equation backwards. Forward auctions work well only when the demand is high and the supply is low. If I could figure out when demand would be at its lowest point – when regular airtime buyers were pretty much gone from the store – it would be as close to ‘next week’ as possible.” Newmark’s road to success was not a smooth one. In this fascinating piece he details his trials and tribulations. He also explains why stations and advertisers are happy with his model of moving unsold inventory. Read it all here.
Are You a Thinker or a Feeler? More importantly, are your listeners and callers thinkers or feelers? In a new TALKERS column posted today (7/23) by branding specialist Dr. John Tantillo, he states that understanding the difference between these two approaches to the issues of the day can have an impact on your show and determine how effectively you orchestrate discussions of them on the air. Using the examples of the current Zimmerman verdict and Rolling Stone cover controversy, Dr. Tantillo examines the relationship between branding and controversy pointing out that the most important thing to focus upon is how the controversy directly impacts the customer’s (or fan’s) loyalty to the brand and nobody else’s. He says we should be less concerned about public relations and more interested in “targeted relations.” To read the entire column, please click here.
Emmis CEO Jeff Smulyan Named Among ‘Giants of Broadcasting’ Honorees. This is the 11th annual staging of the “Giants of Broadcasting” that is sponsored by the Library of American Broadcasting. It celebrates “distinguished leadership or performance in television and radio” and will take place October 16 at New York’s Gotham Hall. Smulyan is among 11 honorees this year including Anne Sweeney, Alex Trebek, Barry Diller, Morley Safer, Dick Cavett, Robert L. Johnson, David E. Kelley, Richard E. Wiley, Richard Leibner and Carole Cooper. The Library of American Broadcasting is located at the University of Maryland and the organization states it is “entering its 42nd year serving as the national information resource for the radio and television industries and the academic communities that rely upon it for depth and expertise. Its collections of historic documents, professional papers, oral and video histories, books and photographs are among the nation’s most extensive.”
Red Zebra Re-Tools Afternoons on WTEM, Washington. Recently retired Washington Redskins star Chris Cooley becomes part of the new “The Drive with Cooley and Czabe” afternoon program on Red Zebra-owned sports talk outlet WTEM, Washington “ESPN 980″. Cooley – who just joined the station for Washington Redskins game broadcasts with the company – joins Steve Czaban and WTEM weekend host Al Galdi for the new program that will debut August 1 and will air from 4:00 pm to 7:00 pm. Czaban currently hosts “The Sports Reporters” with Andy Pollin in the afternoon drive slot. Red Zebra says Pollin remains with the station and will sub for the vacationing Tony Kornheiser beginning August 5. About the new show, Czaban jokes, “I will work tirelessly to make Chris Cooley the second-most-beloved ex-Redskin tight end on radio in the DC market.”
MEDIA BROKER SPOTLIGHT: Mark Jorgenson of Jorgenson Broadcast Brokerage. In this week’s installment of Media Broker Spotlight, Sandi Bergman of RadioTVDeals.com interviews media broker Mark Jorgenson of Jorgenson Broadcast Brokerage of Greenville, South Carolina. Jorgenson was a 12-year veteran of television sales and radio ownership in Southeastern markets before deciding that he liked putting deals together better than he did operating stations. He says, “I enjoy matching people up with great opportunities and that’s what the brokerage business is all about.” Jorgenson describes today’s radio station market as “sluggish due to a lack of capital to finance deals.” He says, “There are plenty of potential buyers and even more potential sellers but without institutional financing to make the deals happen, we won’t see the volume of transactions we’ve seen in the past. Brokers have to be creative and persistent to make deals happen in today’s financial climate.” He continues, “There are even radio deals where some portion of the purchase price might be handled with a seller note. The key is for the buyer to have access to at least some cash. Private investors, family, and friends are the most likely source to finance new ventures these days.” To read the entire installment of Media Broker Spotlight, please click here.
Talkers Los Angeles 2013 Is Set for Thursday, October 10. The third annual installment of TALKERS magazine’s West Coast convention has been set for Thursday, October 10 and its outstanding agenda is shaping up to be a blockbuster. It is again being presented in association with the Los Angeles Press Club and held at the historic Steve Allen Theater on Hollywood Boulevard in Hollywood between 9:00 am and 6:00 pm. TALKERS VP/executive editor Kevin Casey states, “We are very enthusiastic about the growth and positive impact of this Southern California gathering. It started out three years ago as an experimental LA regional get-together and blossomed into an exciting companion to our big New York convention.” The event - open only to members of the working media – will feature a power-packed day of panel discussions, keynote addresses, special presentations, technology and services exhibits, tremendous networking opportunities and abundant food and refreshments (lunch is sponsored by Premiere Networks and Fox News Channel star Sean Hannity who will address the attendees from New York). Speakers already set include (in alphabetical order): Robin Bertolucci, PD, KFI, Los Angeles; Phil Boyce, VP spoken word format, Salem Communications; Holland Cooke, radio consultant; Skip Essick, PD, KMJ-AM/FM, Fresno; Erica Farber,CEO/president, RAB; Ron Hartenbaum, president, WYD/WYM Media; Rusty Humphries, host, Talk Radio Network; Kraig Kitchin, CEO, Sound Mind, LLC; Tom Leykis, president, The New Normal; Don Martin, senior VP sports programming, Fox Sports Radio/Clear Channel Media and Entertainment; Kevin McCullough, CEO, XtreMedia; Mike McVay, senior VP programming, Cumulus Media; Harvey Nagler, VP, CBS Radio News; Norm Pattiz, CEO, Courtside Entertainment/Podcast One; Chris Pendl, creative director, Bonneville Seattle; Walter Sabo, CEO, Sabo Media; Eric Stanger, VP of operations and affiliate marketing, The Sean Hannity Show/Premiere Networks; Alan Stock, host, KDWN, Las Vegas; Paul Vandenburgh, president/GM/host, WGDJ, Albany; and Michael Zwerling, owner, KSCO, Santa Cruz with many more to be announced in the coming days. The latest broadcasting equipment and remote gear will be on display as presented by Broadcasters General Store and Comrex Corporation. Registrations – $149 per person – can only be taken over the phone and the event is expected to be a very early sellout. So don’t wait – avoid being shut out. For sponsorship information or to register, call 413-565-5413.
WFAS, White Plains Afternoon Host Lisa Wexler to Run for Judicial Office. Lisa Wexler is an attorney and currently the PM drive talk host on Cumulus Media’s news/talk WFAS, White Plains, New York. She tells TALKERS magazine she’s being nominated to run as a Republican for the Probate Judge of Weston and Westport (Connecticut) in November. “I’ve practiced this area of law for many years, and I’m very excited to run and be able to serve the people with knowledge and compassion.” Wexler notes the position is part time and, if elected, she will be able to continue her radio work.
WRSB, Canandaigua, New York to Flip to Business Talk. The station was purchased earlier this summer by Genesee Media Corporation and has been serving the area south of Rochester with a religious format. According to YNN.com, GMC will brand the station “Business 1310” and will use programming from Bloomberg, NBC News and Marketwatch. The report also indicates that Genesee intends to add the programming to other AM signals in the region.
Sonoma Media Group Announces Kevin Wodlinger Is New Local Business Development Manager. The company says Kevin Wodlinger comes to its five-station Santa Rosa, California cluster from his most recent position in Grand Junction, Colorado as market manager for the Cumulus Media cluster that is now owned by Townsquare Media. Wodlinger replaces longtime employee Jeriann D’Elicio, who recently announced her resignation. Michael O’Shea, president of Sonoma Media Group, comments, “Kevin is the real deal – a consummate sales executive with a great track record of teaching, coaching and leading in local business development. We are delighted to have his expertise and leadership in our building.” The company operates news/talk KSRO, country KFGY “Froggy 92.9,” classic rock KVRV “97.7 The River FM,” hot AC KMHX “Mix 104.9,” and CHr KHTH “Hot 101.7.”
New Motor Sports Network to Begin Operations. The Midwest Racing Radio Network announces it is preparing to begin operations and has named Brian Douglas vice president of broadcast operations. Douglas also serves as host. The company states it will initially feature one two-hour motorsports show via live audio stream and podcast in a format for broadcast stations to air daily five days a week. Also, the network will feature a live one-hour Sunday evening program and a national highlights podcast show containing results, interviews, and the upcoming regional racing schedules as submitted from tracks across the country.
Cigar Dave Goes Live on TV. Nationally syndicated media personality “Cigar Dave” Zeplowitz is pictured here (at right) hosting the first-ever live televised broadcasts from the 2013 International Premium Cigar & Pipe Retailers Convention at the Sands Expo Center in Las Vegas. The telecasts aired live on Sunday, July 14, Monday, July 15 and Tuesday, July 16. Cigar Dave reports his telecasts featured new premium cigar releases and accessories, interviews with premium cigar manufacturers and personalities, and presented viewers a behind-the-scenes look at the IPCPR Convention, that up to now, has been closed to the general public and only open to the trade. “Cigar Dave” says, “This marks the next evolution of the Cigar Dave Show as we transition into a digital, multi-platform provider of relevant content for Alpha Males. Eighteen years ago, I was the first broadcaster to host a radio show dedicated to cigars and the Alpha Male-lifestyle. This year’s live IPCPR telecasts commence a major expansion into televised and digital content that appeals to Alpha Males and a new generation of Millennial Males who enjoy cigars, spirits, manly pursuits, and the Good Life.”
Odds & Sods. Public radio station WKSU, Kent, Ohio drops some of the daily classical music programming to add NPR’s “The Takeaway” with John Hockenberry and “On Point” with Tom Ashford to the midday schedule…..Sun Broadcasting changes the news/talk trimulcast of WFSX-AM and FM and WNOG-AM in Fort Myers. It keeps WFSX-FM news/talk as “92.5 Fox News” and pairs up the AMs as a sports talk duo “The Fan.”
ObamaCare Implementation, Detroit Bankruptcy, Zimmerman Verdict Aftermath, 2016 Presidential Race, U.S. Syria Policy and British Prince Born Among Top News/Talk Stories Yesterday (7/22). The delay of the employer mandate and the implementation of the Affordable Care Act; the bankruptcy case of the city of Detroit; the aftermath of the George Zimmerman verdict; the potential candidates in the 2016 presidential race; the United States’ policy regarding Syria; and the birth of the son of Prince William and Kate Middleton were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
By Dr. John Tantillo
Branding and Marketing Group, Inc.
We need to talk.
Because many out there hate your brand (and you) and if nothing is done proactively in the short run, failure is assured in the long run.
Open Letter to Rush: Marketing and Branding Expert Warns Host to Do a “Brand Over” Before it is Too Late. Author, broadcaster and branding consultant, Dr. John Tantillo, tells Rush Limbaugh that he must act quickly to offset the negative campaigning being waged against him, his style of talk and, resultantly, all of talk radio in the commercial/advertising arena. In an open letter to the star host posted today exclusively in TALKERS (5/20), Tantillo suggests, “Rush, when products reach the maturity stage, the textbook answer is to address it by stressing product benefits and differences. In your case, Rush this is rather easy. You wrote the book on talk and created an entire lucrative advertising model around it. You simply are all about talk and making a profit from it. This is something that they cannot take away from you, or as I would like to say: ’It’s your brand.’ And because this is your brand, you should work from there when commencing your brand over. That’s right — brand over, not that inane ‘make over’ where consultants who don’t really know you, advise you to become something that you are not. No, Rush, a brand over, is for you and will take the Rush from the inside and makes the necessary alterations to the outside. All good! Your centering mission should be: ‘To thy own brand be true,’ where any and all changes about your brand come from there.” Tantillo offers a compelling 10 step strategy that Rush can take to turn around the campaign being waged by his critics and set himself on a successful course for the next stage of his maturing brand. To read the letter in its entirety, please click here.
Mignon Clyburn in as Acting Chairperson of the FCC. As announced, Julius Genachowski has exited the Federal Communications Commission where he was chairman and commissioner Mignon Clyburn will serve as acting chair until the confirmation process for the new chairman has taken place. Nominee Tom Wheeler’s confirmation has been delayed until later in June. Last week the Commerce Committee announced the confirmation hearings would not take place this week.
Time to Clean Up Digital Space for Summer. With Memorial Day weekend about to roll around, digital radio consultant and TALKERS columnist Chris Miller suggests this is a good time to start making big moves in small chunks and get your website and social media initiatives up to speed with a little upgrading. In a new column posted today (5/20) Miller offers a punch list of items you can work on each week between now and Labor Day to get your website and social media fixed up, and ready to totally support your on-air product this fall! They include writing down your goals, taking something OFF your website, picking fonts and colors, freshening your Facebook page cover photo, checking your tabs for relevance, cutting back on posts by setting and raising your standards, focusing Twitter on something specific, and properly prioritizing Instagram, YouTube and Pinterest by de-emphasizing them as social sites and using them more for storage and as content channels. To read Chris Miller’s entire article, click here.
Internationally Known American Broadcaster Living and Working in London Shares his Perspective on the Radio Business from the Other Side of the Pond. They might be speaking English, but the comparisons break down quickly after that. American radio broadcaster Charlie Wolf has been living and working in the UK for years, holding on-air positions at a number of leading British media outlets from the legendary “pirate radio” to the BBC. During these years, he has become somewhat of an in-house UK “go-to” guy explaining, debating and in most cases defending the American position on issues as seen from the English point of view. In an exclusive commentary posted today (5/20) in TALKERS, Wolf shares his observations and insights about how very different talk radio is in the UK than it is in the US. To read his entire provocative piece, click here.
‘America’s Morning News’ Host John McCaslin Addresses Small Business Finance Conference. America’s Radio News Network executive vice president John McCaslin (holding mic) is pictured here at the 2013 NADCO “Game Change” conference held over the weekend. The conference was for companies certified by the Small Business Administration to provide loans for small businesses, which create two-thirds of the nation’s new jobs. McCaslin, who also hosts the nationally syndicated “America’s Morning News” program, told the packed house at San Diego’s Hotel Del Coronado where he thinks the economy — and the unrelated overnight trio of scandals rocking President Obama — are headed in the coming months. The veteran newsman was among the “Inside Washington” speakers. Besides much-needed job creation, the four-day conference — sponsored by Bank of America/Merrill Lynch, Credit Suisse, and Wells Fargo — centered on the new VetLoan Advantage Program for members of the U.S. military returning home from overseas deployment.
Worlds Collide on Opie & Anthony’s SiriusXM Show. SiriusXM’s Opie & Anthony are known for broadcasting the unusual but this collage of guests from disparate worlds really takes the cake. Picture here are (from l-r) comic Colin Quinn, celebrity chef Guy Fieri, SiriusXM host Anthony Cumia, country music superstar Trace Adkins, SiriusXM host Opie Hughes, and comic Tom Papa. The collision happened on the O&A show last week as the four guests all happened to be scheduled for the same day and appeared on the program at the same time.
Radio Advertising Bureau Unveils New ‘State-of-the-Art’ Website. The RAB proudly announces the debut of the new www.RAB.com . Calling it an “updated, fresh design,” the RAB says the new site was created “with today’s mobile salesperson in mind.” The site uses a responsive design that automatically reacts to a visitor’s screen size, so RAB members can search for vital sales intelligence, consumer insights and sales material support no matter if they’re on their desktop, in the office, or using any mobile device including tablets and smart phones. The section for radio managers, account executives and associate members is navigated through the 7 Steps to Selling Success, a set of principles reinforced through RAB Professional Development training and certification courses. It features sections devoted to prospecting, appointments, research, creative, and proposals and presentations. Managers will also find their own dedicated section with important links to RAB Professional Development, management articles, and sales tips. Radio account executives will find a number of new and exciting features including “Trending Now on RAB.com.” Based on real-time traffic across the new RAB.com, account executives will see what topics, articles, reports, etc. are growing in popularity. Favorite RAB services such as Articles on Demand, Instant Backgrounds, prospecting reports, consumer profiles, commercial scripts, mp3 commercial audio and RAB’s co-op library are all available on the site with easy-to-find functionality. RAB president and CEO Erica Farber says, “The RAB prides itself on delivering the most current products, information and resources to our members. Redesigning this site with total mobile capabilities was a ‘must have.’ In order to remain competitive, our members need to access current services and data while on the go.”
CBS Radio Philadelphia’s Marc Rayfield to Be Inducted into Philadelphia Jewish Sports Hall of Fame. CBS Radio proudly announces that Philadelphia SVP and market manager Marc Rayfield is being inducted into the Philadelphia Jewish Sports Hall of Fame in a special ceremony on Monday, May 20. Rayfield will be inducted along with basketball coach Larry Brown and seven other talented honorees. The Philadelphia Jewish Sports Hall of Fame and Adolph and Rose Levis Museum (PJSHOF) is celebrating its 16th anniversary at a reception to today at 5:30 pm. Rayfield is the vice president of WIP SportsRadio, one of the nation’s most respected all sports stations. WIP is known for innovation in business such as the first studio naming rights partnership in the United States with Tastykake. WIP is home to Angelo Cataldi and the morning team. The station also annually hosts one of the largest radio promotions in the country, Wing Bowl, prior to the Super Bowl in front of a sold-out crowd at the Wells Fargo Center. Rayfield is currently responsible for live broadcasts of the Phillies, Eagles and Philadelphia Union as well as Temple, St. Joe’s and Villanova athletics.