Tag: "Dr. dre’s Beat Music"

Millennials, Music and Radio

| December 17, 2013

By Jerry Del Colliano
Inside Music Media
Publisher

EXCLUSIVE TO RADIOINFO AND TALKERS

delcollianoSCOTTSDALE — There are over 80 million “Millennials” coming of age the oldest of whom are already 30-years-old – 12 years older than the youngest 18-49 money demo cherished by advertisers.

Millennials have their own technology just as baby boomers had records, radio and TV.

Except technology has very little to do with the impact that “Generation Y” is making on media and just about everything else.

Sure there is Facebook that they went to college with, and Napster that helped disrupt the record business, iPads, apps, smartphones, Instagram and their latest devilish work – to unbundle cable and make Netflix the new standard for the on-demand content they, well – demand.

Radio consolidated about the time the first Millennials were in grade school and the industry just assumed that young listeners would always be there to like radio.

The music industry that consisted of old white men who were lawyers thought Napster needed to be sued out of existence – and they succeeded.

But the damage was already done.

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