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Radio from the Newspaper: Stop the Presses?

| July 31, 2013

By Holland Cooke
Consultant

BLOCK ISLAND, RI — The impending launch of a Boston Herald-based online audio stream points to an opportunity I’ve been recommending to local radio newscasters who’ve been getting fired right and left these past several years.  With hard copy media now so mature, yet still commanding such a big revenue share, rich media was always a logical line extension for newspapers.  They need it, they know it, and they know they don’t know how to do it as well as broadcasters do.

Even without the financial support and promotional heft a newspaper gives a netcast, non-AM/FM “radio” is exploding.

  • “The transmitter” has been there ever since we could save as .mp3.
  • “The receiver” became conspicuous a decade ago, when iPod was the shiny object.  Since then, smartphones have obsoleted such player-only non-AM/FM receivers.  As he’s described what he terms “the media station,” TALKERS publisher Michael Harrison has suggested that the P-O-D in podcasting might simply refer to “Programming on Demand.”

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