Tag: "digital revenue"
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS, OH – President Barack Obama has been appearing on radio morning shows lately … not on talk stations, but on stations that play music. On September 17, TALKERS magazine’s sister publication RadioInfo covered how one of these appearances came together for Cox’s hip hop station in Orlando. The President has shown up on alternative and Spanish language stations, too. Politics aside, this is a success story for radio! Obama’s campaign has been targeting certain messages to appeal to certain voter blocks. They have microsites on the web, different social media groups, and targeted, focused e-mail lists. However, what did they use to present the President in both a targeted and a personal way? They used RADIO!
Radio is the original targeted medium. It’s potentially even more targeted in this new media world. Having digital inventory to sell on our streams and websites only makes us a stronger business partner for clients who want to hyper-focus their message. That’s the power of broadcast plus digital! To maximize that power, you can follow three steps.