Tag: "digital platforms"
By Gabe Barnes
Director, Business Development
But hear me out first.
I am not saying that if you do not embrace mobile, your station might cease to exist. I am saying that if you don’t embrace mobile, your station WILL CEASE TO EXIST as you know it.
The general population is quickly consuming the majority of its audio content through various digital platforms, and with mobile providing 24/7 access, users are looking at a traditional broadcast’s digital offering and measuring how it stack ups against the competition.
By Chris Miller
Chris Miller Digital
SHAKER HEIGHTS — Maybe you have corporate people who have some control over the content and appearance of your website. Maybe you’re the lone person at your station that really cares about the website. If you’re in either one of these groups, you are not alone … not by a longshot!
I often hear digital issues spoken of in grandiose terms, so let me pass on a few practical website tips you can do at the station level, no matter what your corporate interactive people are doing. They’re often brilliant experts on the web, but they’re not experts on radio. They’re also certainly not experts on how the two fit together.
What’s the difference between your site and Google, YouTube and Facebook? Those sites have a clear reason for being, and clean, well-organized content. Get your page looking more Facebookish or YouTubeEsque, and you’ll go a long way towards building your website numbers. Here are some nuts-and-bolts actions to get more people back more often and clicking on more stuff.
WTOP, Washington’s Jim Farley: “We’re Engaged Across All Platforms.” Hubbard Broadcasting’s Jim Farley, vice president of news and programming at WTOP, Washington, speaks with TALKERS publisher Michael Harrison in this TalkersTV video interview. Farley tells Harrison that although WTOP is a heritage radio station, they think of it differently, “We don’t think of it as a radio station; we think of it as a digital news organization…we compete with everybody who does news.” Farley praises WTOP ownership – both current and past – for having the foresight to invest in staff and equipment to compete in the 21st century news game. Farley says they recently added a digital editor for the overnight shift so the organization has a radio and digital editor on the clock at all times. “Whenever there is a story – middle of the night or on weekends – we’ll be engaged across all platforms.” See the TalkersTV video in the box on this page.
Former WCCO, Minneapolis Talk Host Don Shelby Joins BringMeTheNews. Longtime Twin Cities TV and radio personality Don Shelby (pictured at left) begins a new position as morning drive news anchor at BringMeTheNews – the radio news network and online news site for Minnesota founded by Twin Cities news pro Rick Kupchella (pictured at right) in 2009. Shelby, a longtime WCCO-TV newsman who retired from his midday talk show at WCCO radio in 2010, will be morning anchor for the service heard on some 30 stations around the state. He’ll also handle original news reporting. Shelby states, “I am so pleased that I’ll be back in the game – not just to be back in the game, but to satisfy the needs of people who, for 32 years, trusted me to tell them the truth. I miss them and I miss the opportunity to do that.”
Sports Talk Talent Moves in San Diego; Rosenberg and Williams to XEPRS. Josh Rosenberg and Charod Williams jump from KLSD, San Diego “Xtra Sports 1360” to crosstown (actually, cross-border) XEPRS XX 1090 for the 10:00 am to 2:00 pm shift beginning Monday, March 26. The move pushes Lee “Hacksaw” Hamilton to the 5:00 pm to 8:00 pm slot, Darren Smith to the 2:00 pm to 5:00 pm shift and John “The Coach” Kentera to the 8:00 pm to 11:00 pm show when Padres baseball is not airing. KLSD has not announced who will replace Rosenberg and Williams in the 4:00 pm to 7:00 pm shift.
Asheville, North Carolina Talk Host Matt Mittan Returns to Air in the Market. Talk show host Matt Mittan left Clear Channel’s WWNC, Asheville five months ago. Now, after continuing to produce his program along with co-host and producer Agnes Cheek online and self-syndicating it in various formats to a number of stations in the region, the program returns to Asheville on gospel WZGM. More than that, Mittan and Cheek have taken operational control over the HRN Broadcasting-owned station. Mittan tells the Asheville Citizen-Times the station will still air gospel music in the morning plus Dial Global’s Clark Howard, his program from 12:00 noon to 3:00 pm and Dial Global’s Neal Boortz from 3:00 pm to 6:00 pm. Eventually, he’d like to add more local talk to the station.
Beasley Broadcasting Names Rafe D’Amico NSM for Las Vegas Cluster. Rafe D’Amico already serves as national sales manager for Beasley stations on Philadelphia and Wilmington, Delaware. Now he’s named NSM for the entire Las Vegas cluster that includes news/talk KDWN. Beasley Las Vegas director of sales Cory Cuddeback says, “I’m thrilled that Rafe is joining our Vegas team. Rafe has an impeccable reputation along with a solid background in the industry and will be a tremendous asset for our cluster moving forward.”
Promotions at Clear Channel Toledo. A number of staffers at Clear Channel Media and Entertainment’s Toledo cluster are being promoted including news/talk WSPD executive producer Katie Hileman who is named assistant program director for the station. Sports WCWA program director Tom Riggs also takes on the cluster’s digital content director responsibilities.
WLW, Cincinnati Celebrates 90th Anniversary This Week. Clear Channel Media and Entertainment’s venerable WLW, Cincinnati is celebrating its 90th year in operation this week. The station was put on the air on March 23, 1922 by Powel Crosley, Jr. In 1934 WLW would receive permission to broadcast at 500,000 watts – the only station to do so – and for the next five years earned the nickname “The Nation’s Station.” The Cincinnati Enquirer’s John Kiesewetter details a very cool, quick history of WLW in his column here.
KABC, Los Angeles To Give Away New Sidewalk in “Sidewalk Insanity” Promotion. In an affectionate nod to Los Angeles’ notoriously decrepit sidewalks, Cumulus Media’s KABC, Los Angeles is running a “bracket-like” contest in which one lucky winner gets a new sidewalk courtesy of sponsor Capital Construction. The station says, “L.A. is world famous for having the world’s worst sidewalks – more than 4,000 miles of jagged cliffs of cracked and tree-root-raised barricades – making walking, skateboarding or wheelchair access virtually impossible.” Contestants are encouraged to send a photo of their lousy sidewalk to AM drive host Doug McIntyre (pictured here holding a chunk of broken concrete) for their chance to enter the bracket and have listeners vote on the worst of the worst.
KOIN-TV, Portland News Anchors to Fill In on KPAM Radio. Pamplin Media Group program director Dennis Glasgow reports KOIN-TV, Portland news anchors Jeff Gianola and Kelly Day will fill in for talk host Bob Miller on the 7:00 am to 11:00 am show today. Glasgow states, “Not only is this going to be great radio, but this is a great example of sharing talent and resources. We value this important and exclusive local partnership with KOIN and look forward to having Jeff and Kelly grace our airwaves, I know our listeners will feel the same way.”
Illinois Primary/2012 Presidential Race, Federal Budget Debate, Florida Youth Slaying, Iran Nuke Ambitions and Afghanistan Tensions Among Top News/Talk Stories Yesterday (3/20). The GOP primary election in Illinois and the larger 2012 presidential campaign issues, the ongoing debate over cuts to the federal budget, the controversial killing of an unarmed Florida teen, Iran’s nuclear weapons program and continuing tensions for U.S. troops in Afghanistan were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.