Tag: "digital media"

True Believers

| April 15, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — I ran into to another couple of True Believers this past week.

True Believers are the radio folks I talk to who just know deep in their heart of hearts that the brilliant use of our digital tools could help radio be the best it could possibly be.  When I talk with them, they often just see so clearly how to fit all our different platforms together and how to use them.  Most of them seem to feel a level of frustration, too.  I suspect that’s because they are often the one person at work who is both knowledgeable and passionate about the potential of these tools.

Read More

Core-Casting

| March 4, 2013

By Chris Miller
Miller Digital

SHAKER HEIGHTS — So, what the heck is social media really worth?  What sort of return on investment are we talking about here?

Some days, it seems that everyone is liking, sharing, commenting, retweeting, favorite-ing and pinning.  On one hand, it’s easy to wonder if it’s worth it to have a social media presence.  On the other hand, it’s also easy to wonder if we’re missing out if we don’t actively pursue having a social presence.

What this stuff is worth is also a question that digital media and social media pros wrestle with.  Most brands that have staked out a social space are working on either creating a direct response of some sort, or brand awareness.  All other strategic goals being equal, I’ve had much more success using social media for direct response than for brand awareness, although the latter can be done.

Read More