Tag: "digital media"

Legacy Media: Still the 800-Pound Gorilla

| April 6, 2015

By Bill Brady
Futures & Options, Inc.

bradybillwriterJupiter, Fla. — Regular readers of the media trades or general interest publications have been subjected to a non-stop barrage of digital media brainwashing for the last 15 years.

This is the product of the PR machine employed by digital start-ups to build and reinforce their investment value through rounds of funding leading to an eventual IPO.  Media consultants who hope to survive as digital experts also contribute mightily to the noise.  So do media companies themselves who are complicit in allowing the misguided narrative to go on and on and on.

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Monday, April 6, 2015

| April 6, 2015

brady billBrady: The Power of Legacy Media. Sales and management pro Bill Brady writes in a piece published in TALKERS magazine today (4/6), that we’ve been hit with a barrage of non-stop brainwashing about the “power” of digital media for so long now that hardly anyone questions the validity of the narrative.  But he does.  And Brady says there are problems with what we’ve been told all these years.  “This is the product of the PR machine employed by digital start-ups to build and reinforce their investment value through rounds of funding leading to an eventual IPO.  Media consultants who hope to survive as digital experts also contribute mightily to the noise.  So do media companies themselves who are complicit in allowing the misguided narrative to go on and on and on.”  For those impressed with the digital revenue being reported by traditional media companies, be on guard.  Brady says, “Some of the digital revenue reported by traditional media companies is the result of bundling discounts which, in effect, result in broadcast revenue being reported as digital revenue.  If it wasn’t for this phenomenon, some companies might actually be reporting year-to-year increases in core broadcast revenues.  Their digital revenues, small in comparison to core revenue, would thus be less impressive.  But, we would at least be seeing accurate digital revenue figures that are not artificially inflated and the reputation of legacy media would be less tarnished.”  Read more of Brady’s cautionary column here.

loeschdanaRadio America’s Dana Loesch Helps Raise $840,000 for Threatened Indiana Pizzeria.  The owners of a small-town pizza joint in Indiana may be the recipients of more than $840,000 raised via GoFundMe after Radio America-syndicated radio talk show host Dana Loesch came to their aid.  The owners of Memories Pizza were asked by a reporter about their stance on Indiana’s Religious Freedom Restoration Act.  After answering honestly that they supported the law, they became victims of death threats.  Loesch heard about the case and started the GoFundMe campaign to help offset the costs of having to shut down the business due to the threats plus the possibility the family may not be able to re-open after the dust settles.

wpenamfmChanges at Greater Media’s Sports Talker WPEN-FM, Philadelphia.  A couple of on-air staffing changes took place recently at Greater Media’s Philadelphia sports talk outlet WPEN-FM “97.5 The Fanatic.”  Sean Brace exits the 12:00 noon to 2:00 pm program he co-hosted with Jon Marks.  Brace says in a Tweet that he’d been with the station for seven years and thanks Greater Media for the opportunity.  Also, Philly.com is reporting that producer Steve Vassalotti also exited the station last week, though that has not been confirmed.  On Friday, evening host Nick Kayal told listeners the show would be his last with WPEN-FM as he’s exiting to join SiriusXM.  This round of attrition is fueling speculation that Philly sports talk pro Anthony Gargano will join the station.  Gargano – a longtime WIP, Philadelphia personality who recently left that station after receiving what he termed a low-ball offer to remain – appeared on WPEN-FM’s Mike Missanelli show on April Fool’s Day.

gallaghermikeTwo Apologize for Criticizing Kelly Clarkson’s Weight.  Nationally syndicated talk show host Mike Gallagher and Fox News Channel personality Chris Wallace apologized after criticizing singer Kelly Clarkson’s weight during a broadcast of the Mike Gallagher show.  Clarkson, who gave birth to her first child nine months ago, recently released a new record and has been performing in public, became thewallacechris subject of discussion when Gallagher stated to Wallace, “Have you seen Kelly Clarkson?…Holy cow, did she blow up.”  Wallace replied, “She could stay off the deep dish pizza for a little while.”  Later, both offered apologies as Wallace said in a statement, “I sincerely apologize to Kelly Clarkson for my offensive comment.  I admire her remarkable talent and that should have been the focus of any discussion about her.”  Gallagher wrote on his website, “I couldn’t possibly feel any worse than I do for making an observation that led to the conclusion that I ‘fat-shamed’ this talented and classy entertainer.  It was a really stupid thing for me to do.”

WW1grayRyanFF15Bringing the Final Four to Radio Listeners.  Pictured here at Lucas Oil Stadium in Indianapolis is Westwood One radio personality Jim Gray (left) interviewing Wisconsin Badgers coach Bo Ryan (right) for the network’s coverage of the NCAA Men’s Final Four.  This interview took place prior to Wisconsin’s upset of previously undefeated Kentucky on Saturday evening.

Odds & Sods. For a story on faith-based entertainment, NBC News visited the studios of Salem Media Group’s WMCA, New York “AM 570 The Mission” to shoot some video of the station’s Dr. AR Bernard hosting his show.  Salem SVP/spoken word format for Salem Media Group and Salem Radio Network Phil Boyce tells TALKERS magazine, “The shoot was for a story to air on ‘NBC Nightly News’ on Sunday evening about faith-based entertainment in movies, on TV, and onwmca new the radio.  They are tying it in to NBC’s broadcast of ‘AD, The Bible Continues,’ which started Sunday night.”…..Sports giant ESPN announces new Spanish-language programming to air on WEPN-AM, New York “ESPN Deportes Radio” this season.  DJ George Nenadich talks music and sports on a new show called “Fusion 1050”; Felix DeJesus, the Spanish-language voice of smulyanjeffthe Yankees hosts “El Mundo de las Grandes Ligas”; and all the news and analysis from local teams will be heard on the new show “Resumen Final.”…..For an update on the status of NextRadio, interested parties can hear from Emmis chairman & CEO Jeff Smulyan as he presents news about the free smartphone app that combines local FM radio broadcast with the internet to create a visually engaging, interactive artist and advertising experience.  To register for the webinar that takes place on Tuesday, April 7, from 1:00 pm to 1:30 pm EST, visit the following site: https://attendee.gotowebinar.com/register/2755831702406830082.

futuriAppleWatchFuturi Mobile and Apple Watch to Integrate.  Shortly after the Apple Watch debuts, Futuri Media’s Futuri Mobile Platform will feature integration with the new Apple product.  Futuri says that this will enable TV and radio stations using Futuri’s mobile platform to send alerts to the watch, display information on the broadcasters’ content currently playing on-air, and receive audio from the watch using Futuri’s Open Mic feature.  Futuri CEO Daniel Anstandig says, “The release of Apple Watch is this year’s biggest headline in ‘wearable technology,’ and we’re excited to be the first media app developer to announce integration with this breakthrough device.  Our team is passionate about creating memorable personal experiences for our clients’ brand audiences.  TV and radio users today demand personal, real-time information, and this integration extends our ability to provide live actionable notifications and calls to action for our media partners.”

True Believers

| April 15, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — I ran into to another couple of True Believers this past week.

True Believers are the radio folks I talk to who just know deep in their heart of hearts that the brilliant use of our digital tools could help radio be the best it could possibly be.  When I talk with them, they often just see so clearly how to fit all our different platforms together and how to use them.  Most of them seem to feel a level of frustration, too.  I suspect that’s because they are often the one person at work who is both knowledgeable and passionate about the potential of these tools.

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| March 4, 2013

By Chris Miller
Miller Digital

SHAKER HEIGHTS — So, what the heck is social media really worth?  What sort of return on investment are we talking about here?

Some days, it seems that everyone is liking, sharing, commenting, retweeting, favorite-ing and pinning.  On one hand, it’s easy to wonder if it’s worth it to have a social media presence.  On the other hand, it’s also easy to wonder if we’re missing out if we don’t actively pursue having a social presence.

What this stuff is worth is also a question that digital media and social media pros wrestle with.  Most brands that have staked out a social space are working on either creating a direct response of some sort, or brand awareness.  All other strategic goals being equal, I’ve had much more success using social media for direct response than for brand awareness, although the latter can be done.

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