Tag: "dentist"

Interview Your Dentist

| March 27, 2013

By Holland Cooke
Radio Consultant

cookewriterBLOCK ISLAND — Assume that, in meetings you’re not invited to, tough decisions are on the table. And as cutbacks continue, it’s real smart for on-air personalities to seem real valuable to the sales department. If your endorsement spots move product, bean counters view you as “revenue,” not just expense.

Savvy hosts are pro-active, not just reactive. They THINK sales, spotting prospects everywhere, and tipping-off the sales department.

Next time you slide-into the dental chair, you might chat-up your doc…at least until he or she numbs you.

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