Tag: "Dennis Clark"
“Secret Weapon” Reveals Radio’s Greatest Ally. As vice president of talent development, iHeartMedia‘s Dennis Clark is often referred to inside the company as its “secret weapon.” Interviewed in Los Angeles by Ramsey Media president Mark Ramsey during hivio 2015, Clark emphasizes that talent is the “difference maker of what radio is today” and what the medium could be in the future. “At iHeartMedia, we realize that our point difference is the talent we have on our radio stations,” he acknowledges. It is up to an individual talent though to have personal drive and that starts, Clark suggests, when they raise his or her hand. “They might become super-irritating or annoying, but we really love it,” he comments because it shows that a person “has the energy and the spirit.” At that point, the person has most likely researched the station for which they want to work, or what their “act” could be. “It has to be a great show inside what the station is,” Clark states. “The person has to really know [that particular] station’s brand, its overall, 24-hour mission, and where [he or she] fits into that package.” That philosophy of Clark’s, which he readily admits is not easy-to-teach, applies to all day-parts, not simply morning drive. In order to get his point across to talent, Clark uses examples of other people “who have built a brand.” For example, Bobby Bones – who formerly did mornings on iHeartMedia Austin CHR KHFI “Kiss-FM” – approached (iHeartMedia’s Premiere Radio Networks) with the idea of syndicating his 6:00 am – 11:00 am morning drive program to country stations. “We listened to his show as-is and felt it could fit,” Clark recounts. “The opportunity came for him in Nashville” on iHeartMedia’s country WSIX-FM “The Big 98” and “he went all-in. His CHR experience has been very helpful for him. He understood – and was a great student of – branding. It is very important that talent [get] that.” While iHeartMedia has quite a number of talented on-air personalities at its hundreds and hundreds of stations, no one has a higher profile than “American Idol” host and television production mogul Ryan Seacrest. Not only does the man spearheading morning drive with Ellen K on CHR KIIS “Kiss-FM” accept direction, he welcomes it. That, Clark stresses, is a characteristic of a great talent. “It goes to show his drive. Really great personalities have many ideas, but they also know when something is not working. Each show is unique and the ideas have to come from them. Ryan seizes the opportunity to have the conversation at the right time.” Years ago on Seacrest’s show, there was a producer whose nieces and nephews were big fans of “Hanna Montana,” the 2006-2011 Disney Channel television program starring Molly Cyrus. Seacrest played a few of her records, even though the label – Hollywood Records – was not actively promoting them. “At the time, it was a fad and it became a phenomenon,” Clark explains. It might be said that one particular social media platform is also “a fad that has become a phenomenon” and Clark declares, “Twitter has been the best thing for radio. It is now; it is in the moment; and it is interactive.” Among the beliefs at iHeartMedia is that the more ears that hear their company’s shows the better – regardless of method of distribution. “This is a cume business,” Clark puts forth. “The more you invite – the more people will come. The more that they hang into a show, [the greater the chance that] they could become raving fans and disciples of the brand you are developing.” The two-day hivio 2015 conference was held Thursday (6/4) and Friday (6/5) at Hollywood’s Improv.
Are Television Ratings No Longer Relevant? A production of Chicago public radio station WBEZ, “Serial” was a hot topic of conversation during the two-day (Thursday, 6/4 and Friday, 6/5) hivio 2015 seminar in Los Angeles. Among those invoking the Peabody Award-winning podcast was TV Guide Magazine Los Angeles bureau chief Michael Schneider, who possesses more than 20 years covering the television business. Regarding “Serial,” he points out to Mark Ramsey Media president Mark Ramsey that, “It is a game-changer and has television people talking, and you don’t hear television people talk too much about audio. You can see the impact of ‘Serial’ on television, which is ironic because ‘Serial’ reminded television people of ‘Dateline NBC‘ and ’48 Hours.'” the most Perhaps the most important issue in television these days is ownership. In announcing their fall lineups, TV network executives indicated they are picking up more of their own in-house productions. “That’s the way [the networks] still make money,” Schneider explains. “They are not making it on advertising anymore because ratings are going down.” NBC and Fox are in the distribution space; however, as the former 12-year television editor of the trade publication Variety points out, people no longer consume programs on those networks live. “They are watching their shows time-shifted, on Hulu.com, or someplace else.” It is Schneider’s contention that television ratings no longer matter. “Look at Netflix – look at Amazon,” he stresses. “We constantly bug Netflix to have them tell us who is watching, but they will not do it. I have no idea who is watching ‘Orange is the New Black.’ All they say is that it is their top-rated show, but that does not help me at all.” Given they do not sell advertising, there is no need to disclose that information – and they are not doing so. Several of Schneider’s friends work at Netflix. Their feedback is that Netflix has figured out just what the audience wants and the company has it down to a science. A strong partisan of CBS Radio Los Angeles alternative outlet KROQ morning drivers Kevin & Bean, Schneider downloads their four-hour show each day. “They do a fantastic job and I love them,” he proclaims of the recent Radio Hall of Fame inductees. “When you take out the music and commercials, they do about two hours of content every day. I have a ridiculous one-hour [one-way] commute.” By the time Schneider leaves for work and then returns home, he has listened to all two hours of the “Kevin & Bean” content. “In the ‘old days,’ I would have heard bits and snippets of their show going in, but nothing on the way home,” he states. “Now, I get a concentrated two-hour dose of that show every day. I am more in-tune to what they are doing.” As a result, he has become even more of an “avid fan” of their daily broadcasts since he feels a greater investment in the program. On the flipside, he no longer listens to the terrestrial station (KROQ). Particularly this time of year, which is Emmy campaign season, Schneider is moderating panel discussions with major television stars and producers. Relevance to a radio audience is that Schneider is a podcaster for Los Angeles public outlet KCRW (Santa Monica Community College). He brings along a digital recorder to his panel sessions and is able to have a “bonus edition” to his “The Spin-Off” podcast. “Suddenly, I am doing four podcasts a month,” Schneider explains. “All I have to do is ask my pals at KCRW to edit it down a little bit. We are in the early experimental stages of podcasts where we can get away with doing something like that. People are hungry for content so they dig it. The more I give, the more I hear from people.”
Special to TALKERS magazine
By Larry Gifford
MILAN — Milan, Italy may seem distant and irrelevant as you sit behind your desk in New York, Columbus, Atlanta, Houston, Santé Fe, Bakersfield, or wherever you are. But, the messages being delivered at Radiodays Europe 2015 could not be any closer to home or more relevant.
“What I find fascinating here is there is a lot of conversations about the future.” iHeartMedia’s VP of Talent Development Dennis Clark said. “I’m really thrilled with people engaged into the ‘what’s next?’ instead of more congratulatory and celebratory, you know the pat-on-the-back sort of radio conventions that we’ve seen in the past.”
Townsquare Media Q4 Pro Forma Net Revenue Up 9.5%. Reporting 2014 Q4 and full-year financial figures, Townsquare Media announces its pro forma net revenue was $93.7 million – up 9.5% compared to the same quarter a year ago – and for the full year, pro forma net revenue was up 8.4% on income of $384.7 million. While pro forma local advertising net revenue increased 5.6% during Q4, chairman and CEO Steven Price says that “nearly 30% of our 2014 pro forma net revenue was derived from sources other than the sale of terrestrial radio advertising.” He further comments, “Consistent with our January pre-announcement, we are pleased to report fourth quarter pro forma net revenue growth of 9.5% and pro forma adjusted EBITDA growth of 8.6%, with strong growth in each of our operating segments. We are pleased to announce that we have broken out our Live Events business as a separate reportable operating segment and believe this will provide increased transparency to our investors.” The company also explains how the company’s divisions are broken down: “We have two reportable operating segments, which are Local Advertising and Live Events, and report the remainder of our business in an Other Media and Entertainment category. Our Local Advertising segment is composed of broadcast, digital and mobile advertising on our stations, streams, websites and mobile application. Our Live Events segment is composed of a diverse range of live events, which we create, promote and produce, including musical concerts, multi-day music festivals, consumer expositions and trade shows, athletic events, lifestyle events and other forms of entertainment. The Other Media and Entertainment business principally includes digital marketing services, national digital assets and other revenue.”
Kevin Slaten Returns to KXFN, St. Louis Airwaves Today. In a story in the St. Louis Post-Dispatch today by Dan Caesar, it’s reported that notorious St. Louis sports talk personality Kevin Slaten will be on KXFN’s air today (3/16) as the Grand Slam-owned station is being leased by Talkstl.com’s owners. Slaten’s show is currently heard on the digital platform. Caesar writes that Talkstl began the deal over the weekend and began airing Yahoo Sports Radio. He also reports the move is part of a power struggle at Grand Slam that is forcing KXFN to change formats again. Read his piece here.
Programming Quake at WTEM, Washington. According to Dave Hughes’ DCRTV.com, a huge programming maelstrom took place at Red Zebra-owned sports talker WTEM, Washington “ESPN 980” last week that prevented today’s debut of the local “Man Cave” show with Chris Paul and Jason Reid and cost programmer Chuck Sapienza his job. The short version is that Washington Redskins and WTEM owner Dan Snyder doesn’t appreciate former Washington Post writer Reid’s criticism of the Redskins operations and put the kibosh on the show. When Sapienza tried to justify the move, he was dismissed. Read the DCRTV.com report here.
Larry Gifford: Radiodays Europe – Day One.
MILAN – BBC radio is widely considered one of the most innovative media companies in the world, which is the reason BBC radio director Helen Boaden was a good choice to set the tone for Radiodays Europe 2015 in Milan, Italy. In her special Sunday night conference-opening presentation, Boaden laid out one of the big challenges facing radio and offered a road map for those who want to follow.
“You need to understand your company’s space in the digital universe,” Boaden (pictured below during her address) commanded. She encouraged everyone to look at media, telecom, and social media companies and any other company that has entered the space of audio content creation to be sure there is a true understanding of the scale at which we are competing. This is when she referred to Google, Amazon.com, Netflix and Facebook as “the four horseman of the digital apocalypse.” But, she made it clear it’s not just a fight for dollars and ear-space, but for our talent. “We, for the first time, have lost one of our best presenters to Apple.” (She’s referring to DJ Zane Lowe’s recently reported move from London to Cupertino.) She thinks she knows why, too. “What they want is actually the best of radio. Aggregation no longer, they can see, is enough.”
Boaden strongly believes despite the technology changes, at the heart of all good radio is still good storytelling. She oversees what seems like dozens of BBC radio brand extensions each focused on getting fans to listen, watch and share stories.
Listen. Watch. Share.
That is the BBC radio secret: a three-pronged, listener-focused, strategy for every platform. She gave innovative examples the BBC has implemented for each, including pop-up radio stations, animating great radio content, and engaging fans with share-worthy original content. Boaden concluded, “The future of radio relies on you staying close to the audience. Despite how you feel about them sometimes, you can’t sack your audience, but your audience can sack you.”
Radiodays Europe features Elvis Duran as the conference keynote address today (3/16). Duran and iHeartRadio‘s Dennis Clark will discuss how to create a successful morning show. You can keep up-to-date on the conference by following #rde15 on Twitter.
This special report to TALKERS was filed by Larry Gifford. He is a radio programming consultant and talent coach (www.larrygifford.com) and host of the Radio Stuff Podcast. He can be emailed at email@example.com.
Lew Dickey to Address SXSW Media Conference. At the 2015 South by Southwest Music and Media Conference in Austin this Thursday (3/19), Cumulus Media president and CEO Lew Dickey will be featured on a panel discussion during which he’ll speak to attendees about how listeners and artists are benefiting from the integration of broadcast radio and music streaming services. The panel will be moderated by digital news outlet Quartz’s John McDuling, along with fellow panelists Rdio CEO Anthony Bay and Glassnote Entertainment Group president/chief executive officer Daniel Glass. The panel, titled, “The Marriage of Radio & Online Listening,” will address the future for merged relationships between radio and online listening.
Bliss Family Robinson. In this personality profile published today (3/16), TALKERS magazine managing editor and West Coast bureau chief Mike Kinosian presents the story of lifelong radio pro Dick Robinson – founder of the Connecticut School of Broadcasting. From his beginnings at WARE in Ware, Massachusetts in the late 1950s, to his time at WDRC-AM & FM in Hartford, to the founding and building of CSB and beyond, Kinosian paints a colorful picture of this fascinating “radio guy” and the storied business he and his family have built and maintained. Read the entire piece here.
Odds & Sods. Concerning the conspicuous absence of college hoops legend John Thompson from Westwood One’s broadcast from the Big East Tournament last week, the syndicator reports he had corrective surgery for a benign twisted intestine and is home recovering well. “Unfortunately, he is unable to travel extensively for the next few weeks, otherwise he would be in his favorite spot — courtside for March Madness.”…..New Hampshire Public Radio’s Virginia Prescott, host of “Word of Mouth,” is being recognized by the Alliance for Women in Media Foundation with a Gracie award in the category of Outstanding Host – Entertainment/Information category.
VO VIPs. At the recent VO Atlanta voice-over conference, some of the nation’s top voice-over artists gathered. Pictured here are (from l-r): Chris Corley, Randy Thomas, Mitch Faulkner and Jason Garte. Thomas moderated a panel titled, “The History of Radio Imaging,” featuring Garte, president of The Mix Group and Mix Talent Management; Corley, a top promotional announcer and imaging voice; and Faulkner, imaging voiceover talent and founder of MLMI Creative Services Atlanta.
Foreground Nature of Talk Radio and Emotional Intensity of Content Make it Desirable Environment for Advertisers. Continuing with a fall tradition, the latest numbers have been compiled for TALKERS magazine’s annual release of its Talk Radio Research ProjectTM (TRRP). Primarily designed as an in-house vehicle to provide the TALKERS editorial staff with intelligence about the national talk radio audience as a resource for general background and to help answer basic FAQs from the press (such as “What kind of people listen to talk radio?”), the publication began honoring requests from radio stations to share this information. It has proven extremely valuable as a supplemental sales tool that provides a thumbnail qualitative overview of several leading spoken word formats’ audience profiles including demographics, political orientation, income, education and consumer tastes, habits and disposition. These include the mainstay news/talk format as well as the recent additions of the sports talk and pop culture talk genres. The latest figures indicate that news/talk radio maintains its historic position as the most reliable attraction to draw adult audiences and inspire them to action in all audio broadcast media. So do the relatively recent additions of sports talk radio and pop culture talk radio (with several specific differences indigenous to these formats). These spoken-word genres also deliver attentive and highly desirable audiences that consume foreground radio with passion and attention. The people who regularly listen to news/talk, sports talk and pop culture talk radio are more than listeners –– they are radio fans! In a nutshell, the foreground nature of commercial spoken word radio indicates that sponsors receive approximately three times the bang per advertising buck on talk radio than they do on music radio. Other interesting aspects of this illuminating information include: sports talk listeners are culturally (and ethnically) diverse. Caucasians constitute only slightly more than half the sports talk audience (51%) followed by African Americans (26%) and Hispanics (19%) making it one of the most multi-ethnic/racial buys in radio. This is a crucially important aspect/asset of the sports talk audience that for the most part is lost on advertising agencies and radio sales departments which are still glued to selling demos as opposed to mindsets. The ethnic diversity of sports talk radio’s listenership is a rare and valuable quality of the format that sets it apart from the rest of radio! And if advertisers wish to reach “younger demos” via the power of spoken word, they simply need to turn to popular culture talk radio (still erroneously referred to as “shock jock” radio) strewn across the FM dial as talkative morning shows on otherwise music-formatted stations. See the complete data here.
Clear Channel Announces National Programming Platforms Personnel. In concert with its latest round of company-wide layoffs of staff at the station level, Clear Channel introduces the corporate staff that is charged with creating programming for multiple platforms for its stations that is ostensibly designed to “improve local programming in smaller markets by using assets and resources in those markets that their competitors don’t have.” Recently, Tom Poleman and Darren Davis were brought aboard to serve as president of national programming platforms and SVP/GM of national programming platforms, respectively. They will be joined by the following staff: Guy Zapoleon, vice president of digital music programming; Dennis Clark, vice president of talent development; Zena Burns, VP of digital programming platforms; Darren Pfeffer, VP of music & entertainment marketing; Alissa Pollack, EVP of integrated music marketing at Mediabase, expands her role to include national programming platforms; Marissa Morris is manager, artist relations and promotions; and Melissa Webb, senior director at National Programming Platforms. Tom Poleman states, “Clear Channel already has unmatched scale and promotional power. Our competitive advantage is strengthened by our mission to be everywhere our listeners are with the products and services they want and expect. Now, I’m proud to say that we’ve assembled an equally unmatched group of talent to lead our new National Programming Platforms division. This division will enable us to be even more relevant and effective for our audiences, partners and advertisers, and build our national scale and reach by putting together products, events and relationships that nobody else can.”
KABC, Los Angeles PD Jack Silver to Program Sister KLOS-FM. With the recent firing of KLOS-FM, Los Angeles PD Bob Buchmann, KABC PD Jack Silver tells Orange County Register columnist Gary Lycan he’s been named PD of KLOS-FM. There’s no indication the assignment of duties to Silver is temporary but the rumors are starting in Los Angeles that changes may be coming to the classic rock outlet. Those kinds of rumors often start after a round of firings but AM drive team Mark & Brian are very successful and although the production directors for both stations were also let go, it may just be that Cumulus has other plans for saving money in the production department at the stations.
Talk Host Michael Smerconish Signs with WYD Media; Renews Distribution and Sales Deal with Dial Global. The effect on affiliates – as well as listeners – should not be noticed at all as talk host Michael Smerconish’s program is now produced by Ron Hartenbaum’s WYD Media Management while Dial Global continues to handle affiliate sales and ad sales for the show. Smerconish says, “We’re entering the most fascinating election cycle ever. And yet, despite the intense media coverage, there remains a void when it comes to clear thinking and independent viewpoints. I’ve been charting a course to fulfill that role. I know Ron Hartenbaum shares my outlook. For several months we’ve been speaking about the need to grow the talk radio tent by offering a forum not predicated on ideology or anger, and now we’ve decided to pursue that goal together. I intend to rely heavily on his vast experience over the span of many years. Industry-wide he is known for being smart, engaging and personable, and I think big things are about to happen to us both.”
Dave Ramsey Clears 500th Affiliate; KTTH, Seattle. Independently syndicated financial talker Dave Ramsey announces his national program has hit the 500-affilliate mark with a deal to air on Bonneville International’s KTTH, Seattle from 10:00 pm to 1:00 am daily. Vice president of affiliate relations Suzanne Simms says, “The fact that the Dave Ramsey show now has 500 radio affiliates indicates the staying power that we have and have been touting all along. The loyalty of our listeners coupled with the growth of our brand on a national level has contributed to this milestone. The future bodes well for the Dave Ramsey show!” Ramsey is currently touring the country promoting is latest book, EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches (Howard Books 2011).
Lars Larson Flips Seattle Affiliates. Compass Media Networks’ Portland, Oregon-based Lars Larson show moves to a new affiliate in Seattle. As Dave Ramsey takes over the late-night slot at Bonneville’s KTTH, Seattle, Larson’s program takes up residence in the 6:00 pm to 9:00 pm time slot at Inspiration Media’s “Freedom 1590” – KLFE, Seattle. Station general manager Andrew Adams says, “All of us at ‘Freedom 1590’ are excited to have Lars as part of the station. Lars Larson has a larger-than-life persona in Seattle and we are already getting positive listener response to the move.”
On the Campaign Trail. Salem Radio Network nationally syndicated talk host Mike Gallagher is pictured here to the left of presidential candidate and former U.S. Congressman Newt Gingrich (at center) as he’s interviewed on the campaign trail. Gallagher is “embedding” with several GOP candidates during the run-up to the primary elections in order to give his listeners a taste of the campaign trail. Gallagher broadcast “from the road” in Cedar Rapids, Iowa yesterday (10/27) and will host Gingrich for a “live-from-the-campaign-trail” interview at High Cotton Restaurant in upstate South Carolina today on his program. Salem Radio Network VP/news and talk programming Tom Tradup says, “Mike Gallagher’s unique, up-close-and-personal approach to the candidates will give SRN listeners a better understanding about the people seeking to become the next President of the United States. This will go beyond sound bites and photo ops and take our audience behind the scenes for a perspective unavailable anywhere else in American broadcasting.”
Alan Stock to Emcee Las Vegas Veteran’s Day Parade. For the past 12 years, Las Vegas talk show host Alan Stock has emceed the nation’s second largest Veteran’s Day parade in Sin City and he’ll do it again this year on Friday, November 11. Stock hosts the late-morning show on Beasley’s news/talk KDWN, a corporate sponsor of the parade.
OWS Movement Top News/Talk Story for Week of October 24-28. The ongoing ‘Occupy Wall Street’ movement is number one on the Talkers TenTM chart of the most-talked-about stories heard on news/talk radio this week, according to ongoing research from Talkers. The Talkers TenTM chart is published every Friday at Talkers.com. Coming in at #2 this week is the 2012 presidential race. At #3 is the Euro Zone stability/financial markets activity and following up at #4 is the Obama Administration’s economic policy. View the entire chart by clicking on the banner below.