Tag: "December PPMs"
Conclusion of a Three-Part Special Feature
By Mike Kinosian
Managing Editor/West Coast Bureau Chief
LOS ANGELES — It has been an exciting and historic week in sports radio.
In a special feature series, we have outlined what has been taking place and detailed some possible ramifications.
Our look at the ever-expanding sports format concludes with a December 2012 ratings overview.
Spoken-word stations were particularly vulnerable in the December sweep when at least one station per market generally started playing all-Christmas music.