Tag: "David Brinkley"

Monday Memo: Reinvent Yourself

| October 5, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Recently here, I reviewed WGN America’s “News Nation,” three live prime-time hours that test a novel concept: Simply tell me what’s happening, without telling me how to feel about it. ICYMI: read it here.

News Without Noise, Part 2

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Your NEWS Year’s Resolutions

| January 2, 2013

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — If you’re among radio’s remaining local news people, you can improve your chances of remaining even longer by story-telling as impactfully as possible.

Your work – relevant, plainspoken newscasts – can make the station more habit-forming. Promos that assure “WE’VE GOTCHA COVERED” only talk-the-talk. Walk-the-walk by reckoning what matters to your target listener, and sounding-newer every time they hear you. If you do, you’ll prompt what the lab coat crowd at Arbitron calls “additional occasions of listening,” the quickest way to grow Share.

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