Tag: "David Bernstein"
Imaging with Style and Class in a PPM World. Your imaging should not try to beat the listener over the head with your message, says voice-over and creative services pro Pete Gustin. Instead, “when done right, your radio imaging will give your listeners the overall impression that you are exactly what you tell them you are. It’s extremely powerful in fact.” What’s the difference? Gustin points out that “the local car dealerships scream about their deals and discounts. The car manufacturers, however, brand their vehicle lines with high-end music, breathtaking imagery, top-notch actors and subtle innuendo. Don’t be a local car dealer screaming at your listeners.” Read more of Gustin’s useful pointers for getting station imaging tuned up for connecting with modern consumers here.
Nielsen Releases Audio Study Charting Use of Radio. A new report from Nielsen titled “State of the Media: Audio Today 2014” is a graphics-intense, 15-page summary of the use of radio among the population based on data culled from the Nielsen RADAR 119 December 2013 and the Nielsen National Regional Database Spring 2013. The study illustrates what most industry insiders probably already know – that the majority of radio listening among all demographics is done outside the home, and that Millennials listen to less radio during a given week than their older fellow media consumers. But the report also notes that “overall, midday is the highest-rated daypart,” due most likely to high at-work listening, though the 7:00 am hour is still the one with the most people listening to radio. The comparison of the three generations – Boomers, Gen Xers and Millennials – shows the difference in the use of radio on a weekly basis. Some may quibble with the results. For example, the report states that 88.2% of Men 12-17 hear at least 5 minutes of radio during the week compared to 95% of Men 45-54 who hear at least 5 minutes of radio. There are industry observers who will claim the 88.2% figure is probably too high – that fewer are actually listening to radio – but the figure doesn’t pretend to show heavy users of radio, just those who’ve heard at least 5 minutes during the week. Regardless, the study does show the lower number of young consumers hearing AM/FM radio on a weekly basis compared to the rest of the population. Nielsen promises to update and expand on the study on a quarterly basis. See the entire study here.
Clear Channel and Horizon Media Enter into Cross-Platform Partnership. Media services agency Horizon Media and Clear Channel are announcing a partnership they call a “$100 million multi-year, cross-platform” relationship. In a statement, Clear Channel says this pact will create “first-to-market integrated marketing partnership opportunities for Horizon clients and exclusive access to select Clear Channel platforms including out-of-home, broadcast, mobile, events and digital.” Horizon’s clients include such ubiquitously marketed products as Corona beer, GEICO insurance, The History Channel and Silk. Clear Channel adds that the relationship will “provide Horizon Media with exclusive rights across key events and promotions, including select Artist Integration Programs, World Premieres, customized shows at Clear Channel’s iconic iHeartRadio Theaters in New York and Los Angeles, as well as special events created just for Horizon clients. In addition, the agency will have access to the full array of creative talent at Clear Channel Media and Entertainment for special content creation opportunities. The partnership will also allow for the co-creation of new psychographic targeting systems utilizing Horizon’s proprietary tools and insights fused with unique music and consumer research built on Clear Channel Media’s industry-leading national reach. The valuable research insights developed throughout the partnership will fuel further media mix model development.” Horizon founder and CEO Bill Koenigsberg states, “We’re excited about this ground-breaking partnership and the positive impact it will have for our clients’ business. I’ve been impressed with the transformation of Clear Channel into a multi-platform company that can provide national reach while activating locally and providing measurable ROI.”
Mike Kapel Named PD at WDAY, Fargo. At the Forum Communications-owned news/talker WDAY, Fargo, market pro Mike Kapel takes over the program director position. He’ll also host the mid-morning 9:00 am to 11:00 am program. According to the Fargo Forum, Kapel is a native who’s worked in music radio for the past 20 years. Operations manager Jim Manney says, “There is nobody that I trust more than Mike to take over the day-to-day operations of 970 WDAY.” Kapel comments, “I am excited to lead the charge into a new era. As someone who grew up here and as somebody who understands the importance of WDAY to the community, it’s an exciting place to be.”
Doug Stephan Joins TalkersRadio in Development of New Show – “American Family Farmer” — to Launch This Weekend. One of the longest-running syndicated personalities in the business, “Good Day” host Doug Stephan, is launching a new program into development on TALKERS magazine’s online radio station, TalkersRadio, this Saturday morning (2/8). The one-hour program which will air Saturdays at 8:00 am ET with repeat broadcasts throughout the week is a significant departure from Stephan’s generalist weekday morning show, “Good Day” which is heard on hundreds of terrestrial stations and is one of the most-listened-to on-air talk shows in the country. The new program is titled “The American Family Farmer with Doug Stephan” and it taps into a side of the seasoned broadcaster not often displayed publicly in his career thus far as a broadcaster – and that is his alternate career as a farmer. Yes, Doug Stephan is an independent dairy farmer operating two family farms for a number of years in the Boston suburb of Framingham, Massachusetts. In this capacity, Stephan is on top of the numerous issues — many of crisis proportions — facing today’s small farmer in America. He tells TALKERS, “There is a pressing need for a no-nonsense talk show that serves as an advocate for the interests of the small, independent, family farmer in this great country of ours that is being squeezed on all ends by the combined interests of the mega-corporate agricultural giants – backed by the government – economically and otherwise.” Stephan continues, “This is an area close to my heart and because I am deeply entrenched in this business, as well as broadcasting, I know the issues first-hand and like the back of my hand.” The program will feature commentaries and observations by Stephan, the latest information of value to family farmers and interviews with experts from agriculture, academia and government. Stephan says, “We aim to make a big difference.” On making the announcement of this new program’s launch, TalkersRadio general manager David Bernstein states, “We are extremely focused on bringing this program to its fullest potential on the ‘experimental’ radio platform that is TalkersRadio. The on-air syndicated potential of this show is absolutely enormous with literally hundreds of rural and small market stations across the heartland of America ripe to carry such a powerful vehicle with so important a mission. Meantime, our job at TalkersRadio is to provide Doug Stephan with a ‘safe’ workout space to bring this project up to speed, as we are doing with the growing roster of hosts such as Alan Colmes, Lionel, Brent Seltzer, Meg McDonald, Robbie Student, the Gooches and their projects that are already incubating on this exciting stage. And we are only just getting started! Man, I am really loving this job!”
Not So Fast. Attorney and activist Sandra Fluke will not run for the seat being vacated by Congressman Henry Waxman (D-CA) after all. Fluke tells the Los Angeles Times that her filing papers in the state of California was a preliminary move and that she has decided that she can accomplish more of her goals in a “better way.” Fluke’s national profile skyrocketed after Rush Limbaugh called her a “slut” as part of a critique of the provision that Catholic organizations be forced to provide birth control to students and employees under the Affordable Care Act. The incident ignited a backlash against Limbaugh and talk radio in general by special interest groups such as Media Matters for America.
Cool Job Opportunity. Cumulus Media-owned news/talk WOW-FM, Des Moines is looking for a morning host/program director to lead the station to the next level of success. This person will play a huge role in shaping WOW’s sound by generating great local content and overseeing the presentation of the station’s syndicated programming, imaging and on-air promotion. The successful candidate will have the proven ability to host an information-intensive morning show along with a basic understanding of news/talk programming principles and a desire to develop professionally. Salary is commensurate with experience and ratings history. Resumes, ratings history, references and mp3 should be sent in confidence to firstname.lastname@example.org with the subject “Des Moines News/Talk PD.” Cumulus Media is an EOE.
ObamaCare Criticism, Sochi Horror Stories, Hillary in 2016, Financial Markets Activity, Marijuana Laws, and IRS Targeting Scandal Among Top News/Talk Stories Yesterday (2/5). Continuing scrutiny of the rollout of the Affordable Care Act; reports from the Winter Olympics site of widespread unpreparedness as the games get ready to open on Friday; the speculation that Hillary Clinton will run for president in 2016; the selling of stocks in financial markets around the world on weak factory reports in the U.S. and China; controversy over the implementation of the new marijuana laws in various states and the effects the changes may be having; and the House hearing investigating allegations of the IRS’ targeting of conservative groups were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.
Cuts at Cumulus-Owned WestwoodOne Happening; SVP Amy Bolton Exits. The names of those being let go are coming out as Cumulus Media begins the cuts at WestwoodOne that have been expected since the acquisition of then-Dial Global closed. Numerous high-level executives are being shown the door – in many instances where there are duplicative positions between WestwoodOne and the Cumulus Media Networks. Cumulus CEO Lew Dickey is promising investors he can realize $40 million in synergies and eliminating these positions is one of the ways he hopes to accomplish that. WestwoodOne SVP and general manager of news & talk Amy Bolton – who’s been with the organization going back when it was Jones Radio Networks – is let go. Also reportedly out in this round of cuts are: chief marketing officer Christina Albee; EVP/Eastern director Eileen Decker; and SVP of research Paul Bronstein.
Lionel Joins TalkersRadio in Development of New Show to Launch This Weekend. One of the most original personalities in the business, radio talk show host Lionel, is launching a new program on TALKERS magazine’s online radio station, TalkersRadio, tomorrow morning (2/1). The self-titled show “Lionel” will air live on the “experimental” talk show platform Saturday mornings between 9:00 am and 10:00 am ET and run as a regular weekly series. It will feature the intellectually stimulating talk media star in an hour of free-form conversation and reflection about the wide variety of topics that fall within his realm of interest. Lionel describes his plans for the new program as “spoken thought not spoken word” telling TALKERS, “The show will be the editorial cartoon versus the editorial. Broadcast idea topiaries. Stream of consciousness meets targeted subject selection. No left-right paradigm blather. No bumper sticker, playbook, echo chamber drivel. As I feel, as I want, as I please.” A veteran of such major outlets as WABC and WOR, New York among others, as well as being a podcast pioneer at lionelmedia.com, the quirky, satirical and extremely original observer of the human condition has been enjoying tremendous success conceiving, writing, producing and performing daily commentaries on the heritage WPIX-TV, Channel 11 in New York City. The ex-prosecutor Lionel has also added his insight and experience as its resident legal analyst. However, he has not forgotten his roots in and love for radio and promises that his 9:00 am to 10:00 am Saturday show will provide Lionel enthusiasts around the country with a version of his work that is “like nothing they have ever heard before. This will truly be Lionel unchained!” On making the announcement of Lionel’s joining the station, TalkersRadio general manager David Bernstein says, “Lionel joining this ‘audio workout space’ is a perfect example of what TalkersRadio is about and hopes to achieve – and that is to provide select people in this business as well as potentially outstanding newcomers with the opportunity to try and develop things that are not being done in the traditional on-air space for the sake of moving the industry forward.”
Cox Flips KONO-AM, San Antonio to Sports Talk. The AM side of the KONO-AM/FM simulcast flips to sports talk using the CBS Sports Radio Network after more than 20 years airing the classic hits format of sister KONO-FM. Cox Media Group San Antonio vice president and market manager Dan Lawrie states, “We’re excited to bring this level of quality sports programming to San Antonio. Additionally, South Texas sports fans should be glad to welcome the return of the Jim Rome show after a two-year absence in the market.” CBS Sports Radio program director Eric Spitz adds, “We’ve put together a tremendous lineup of experienced hosts with strong opinions and personalities who perfectly capture the passion and excitement of the sports fan. With sports, the action never stops, and CBS Sports Radio provides listeners with cutting-edge analysis, high-profile interviews and late breaking news.”
WCKG-AM, Chicago Names Leslie Harris Director of Community Programming. At the Matt Dubiel-run DuPage Radio LLC, market personality Leslie Harris is named director of community programming and host at the suburban talk station. Harris recently exited NextMedia’s suburban rocker WERV “95.9 The River” and Dubiel comments, “Leslie was the full addition I made at WERV and I am over the moon excited to have a Downers Grove rock mamma as part of our local team.”
Good Karma Sells Janesville, Wisconsin Stations to Local Operator. Two stations in the Janesville, Wisconsin market – rock WWHG “105.9 The Hog” and sports talk WTJK “ESPN Radio 1380” – are being sold by Craig Karmazin’s Good Karma Broadcasting to Scott Thompson who operates stations in nearby Monroe, Wisconsin and Freeport, Illinois. The Janesville Gazette reports that Thompson plans to keep the staff already in place at both stations and possibly add an employee. He tells the paper WTJK may air less ESPN content and more local news. Thompson takes over under an LMA while the transaction works its way through the FCC approval process.
WEEI-FM, Boston Begins Friday Night Promotion. In a partnership with local watering hole The Greatest Bar and local media sources Dirty Water TV and DirtyWaterNews.com, Entercom sports talk WEEI-FM begins broadcasting the “Planet Mikey” show with Mikey Adams live from The Greatest Bar Friday, February 7 from 6:00 pm to 10:00 pm. The show will feature celebrity guests from the world of sports and entertainment. WEEI brand manager Kevin Graham, citing the bar’s proximity to the TD Garden, states, “It’s a natural fit to partner with the Dirty Water brand and The Greatest Bar. Combining Mikey’s unique entertaining style, the Dirty Water connections for guests and content, and the proximity to the TD Garden will make for a fun atmosphere and a great listen on ‘93.7FM WEEI’ and the WEEI Sports Radio Network.” Bill Fairweather is co-owner of The Greatest Bar and creator of Dirty Water TV. He says WEEI-FM is the perfect radio partner for Dirty Water’s growing array of media entities. “When we decided to add radio to the growing menu of media options that our brand delivers to Greater Boston and beyond, WEEI – with its strong sports focus – was a natural partner for us. Entertainment and celebrity mix very well with sports and The Greatest Bar is the perfect location to bring those topics together. We’re excited to have the opportunity to add these new dimensions to WEEI’s radio offerings.”
Odds & Sods. In honor of Rosa Parks Day on February 4, the Premiere Networks-syndicated Comedy 24/7 format will air special clips of comics of the civil rights era talking about the issue. African American comedians including Dick Gregory, Godfrey Cambridge and Slappy White were outspoken about necessary changes to be made in our society during that time and the format will air special tracks by these comedians and others as they spoke out in the language of the times at :57 after the hour all day on February 4…..Former NFL coach and executive Mike Holmgren will serve as a football analyst with Clear Channel’s sport talk KJR, Seattle next season after handling the same duties in 2013…..Milwaukee Brewers radio play-by-play voice Bob Uecker will step back a little bit from his duties with the team beginning this season as he’ll call fewer road games for flagship WTMJ, Milwaukee. Uecker, who turns 80 this year, will still call all home games and be present for spring training in Arizona.
Joy and Hope Amidst the Misery. Pictured here with children in Port Au Prince, Haiti is Salem Radio Network VP/news & talk programming Tom Tradup. He tells TALKERS he is there with Salem Radio News documenting conditions in Haiti on the fourth anniversary of the devastating 2010 earthquake that left 300,000 dead and millions homeless. He’s embedded with the relief organization Food for the Poor and has been visiting slums, orphanages and feeding centers for the news network’s five-part special series on “The Poorest of the Poor.” Tradup reports that Salem VP/director spoken word format Phil Boyce (who also is serving as operations manager of the New York stations) is there working on documenting the trip for a New York market broadcast.
TALKERS Weekly Affiliate Roundup. New York-based XtreMEDIA announces a number of affiliates joining three of the company’s offerings. First, the daily Kevin McCullough show is added to the program schedule at WCIS-AM, Morganton, North Carolina; WCST-AM, Berkeley Springs, West Virginia; WGEA, Geneva, Alabama; and KNLB-FM, Blythe, California. The nightly Steve Deace program joins the lineup at WGTK-AM, Louisville; WTOH-FM, Columbus; and WWTC, Minneapolis. Finally, the weekend “Baldwin/McCullough” show is now heard on WMRC, Milford, Massachusetts and WYPV-FM, Mackinaw City, Michigan…..The GCN-syndicated “America Tonight” with Kate Delaney joins the program schedule at WKVL, Knoxville.
The State of the Union Address Top Talk Radio Story This Week. According to the Talkers TenTM, the president’s State of the Union Address was the most-talked-about story on news/talk radio during the week of January 27-31. At #2 this week was criticism of the rollout of the Affordable Care Act. Following at #3 was new immigration legislation and the prospect of amnesty and at #4 was the extreme winter weather affecting much of the nation. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week. It is the result of ongoing research from TALKERS and is published every Friday at Talkers.com. View this week’s entire chart here.
By David Bernstein
NEW HAMPSHIRE — At a time when most news/talk stations are seeking two things to keep the format vibrant and growing – 1) relevant topics that go beyond right-versus-left politics and 2) programming that would be attractive to more female listeners without turning off men – Angie Rowntree is finding appreciation among hosts and producers as the perfect “change-of-pace” guest. Simply put, Angie Rowntree’s business is communicating about sex.
As the operator of the world’s largest “porn for women” site, Sssh.com, Angie has spent the last 14 years doing a lot of what you might assume someone running an erotic website does – like writing and directing adult entertainment movies – but a good deal of that time has also been spent doing something you might not expect from a pornographic entrepreneur: listening.
By Mona Lipschitz
Happy New Year everyone…..Finally after 21 years of gathering and writing “NewsNotes” for the print version of TALKERS magazine, the powers here finally recognized that I am intimately aware of what’s happening in this industry and know how it works. So, they gave me my own column here at Talkers.com (in lieu of a raise) and said, “Knock yourself out, Mona.” I plan to take them up on it and promise to make the most of this opportunity. Look out Talkers Nation! The Lip is loose! Okay, enough with the posturing crap. Let’s go…..There are huge lessons to be learned from the “Walter Sabo Exits Merlin” saga. An idea guy like Walter should not be “operating” anything. His job title at Merlin was COO — chief OPERATING officer. Wrong role! Walter should be giving ideas, advice, encouragement and inspiration to people who do the operating and the executing. As a consultant, he’s done that quite well for more than two decades. I am glad he’s back where he belongs and where the industry needs him. I’ve never met Randy Michaels but my impression from tons of first-hand sources is he isn’t that much better suited to be an operator than Walter. Look at his track record. Seems to me Randy is kind of an idea guy himself. Maybe the best idea he had was to hire Walter and tap into some of his ideas. But I question if Randy and Walter were the right guys to pull it off with the people in the programming trenches — the PDs, anchors, producers, writers — and actually produce an on-air product worthy of the concept. Before Randy capitulated to the instantaneous naysayers and nervous investors (blowing Walter out of the loop in the process) and turned Merlin’s New York and Chicago properties into half-baked versions of their CBS all-news competition, he and Walter were on the right path regardless of the ridicule and poor numbers faced in the early going. Some of the greatest human success stories begin by facing these obstacles. The ridicule was deserved because they rushed the format onto the air before it was ready. The poor numbers followed because the product wasn’t quite right and it takes time to get good numbers even when the product is good in spoken word. Heck – this ain’t disco in the late eighties! The idea of targeting an all-news station to women 25-54 on FM is brilliant and extremely do-able if done properly. The FM dial is a great place to pick up women! They are already there listening to many of the music stations (as well as public radio) and of course today’s working woman is interested in the “news.” You just can’t cater to the stereotypes of what women want – obvious superficial stuff like shopping, fashion, parenting and gossip. True, these are things of interest to women. But you must go much deeper to actually get them to change their habits and flock to a new address on the radio dial — especially within the space of one or two rating periods. Women want to feel emotionally connected to like-minded souls. They want to feel that they are not alone. They want to feel that they are part of a community and enjoy the comfort and camaraderie of other women who are sharing the same experiences, joys and fears. THAT’S how you get women to listen to talk on the radio. With all due respect to Randy and Walter, they don’t strike me as the kind of guys whose minds work in that direction. Forgive the cliché, but we seem to throw the baby out with the bathwater way too much in this business when great ideas fail to be executed properly…..Speaking of poor execution; someone should jump in – let’s call it intervention — and help CNN “personality” Anderson Cooper avoid destroying his career by trying to wear too many hats in an effort to boost ratings and be a media star. He should stick to one thing and do it well instead of becoming CNN’s in-house clown. I found his situation co-hosting New Year’s Eve from Times Square with goofball Kathy Griffin to be a painfully poor pairing and I had to turn it off and switch over to Ryan Seacrest who seemed like Walter Cronkite compared to Anderson if you can imagine that…..Congratulations to JD Hayworth and Melanie Morgan for being put on the air full time at KSFO, San Francisco. It is a relief to finally see Cumulus putting good people on the air instead of just throwing them off…..Our condolences goe out to the family of one of the smartest and nicest people in talk radio programming, David Bernstein of Bernstein Talent, who lost his dad Charlie Bernstein to cancer over the holidays. David described his dad as his “hero.”…..Hey, if you hear of anything interesting, let me know. Send your tips to email@example.com To go to the main news page, click here.