Tag: "customer loyalty"

Social Media? It’s Your Frequent Flyer Program

| September 17, 2012

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS, Ohio — Lots of radio folks still don’t see the value in social media, and the way that most radio stations are Facebooking and Twittering, I don’t blame them.

The people who sign up to follow your radio station’s Facebook page tend to be your biggest fans. It makes sense that only someone who really cares about what you do would add you to their news feed, right? Now that you have all those folks in one place, what are you going to do with them?

Here on the digital side of things, we’ve studied why people sign up to follow brands on social media. Here are the big reasons:

  • To get the advantage of insider information
  • To get special deals and offers
  • To learn more about things you do that they like or are interested in