Industry News

Cumulus Media Partners with Rhode Island Football Club

Cumulus Media announces a new partnership with Rhode Island Football Club to broadcast select matches for the club’s inaugural 2024 season on WPRV-AM, Providence “790 The Score” andim news/talk/sports WXLM-AM, New London. The first match aired last Saturday (3/16) versus New Mexico United. An additional nine matches will air on the two stations. Cumulus regional vice president Holly Paras says, “I am delighted that our stations will enter into this new broadcasting partnership with Rhode Island FC and help to bring the Southern New England community the passion and drama of this new team and exciting sport.”

Industry News

Westwood One Debuts New Daily Feature

Cumulus Media’s Westwood One is launching a new two-minute feature titled, “Today in Women’sim Sports,” on Monday (3/18). The program will cover the athletes, coaches, teams, and sports that have contributed to the explosive worldwide growth of women’s athletics in recent years. The rotating cast of female sports broadcasters includes Laura Okmin, Maggie Gray, Olivia Harlan Dekker, Amber Theoharis, and Amy Lawrence.

Industry News

WWO Blog: Edison’s Ad Supported Audio Data

This week’s blog post from Cumulus Media’s Westwood One Audio Active Group looks at data from the Edison Research Q4 2023 Share of Ear study focusing on data regarding ad-supported audio, as the post says, “what advertisers care about.” Seven key takeaways analyzed include: 1) Advertisers need to “take the me out of media” as they wildly overestimate Spotify and Pandora audiences andim dramatically understate AM/FM radio’s shares; 2) AM/FM radio represents the dominant ad-supported audio platform with a 68% overall share and a massive 86% in-car share; 3) In a typical day in America, 95% of Americans never listen to ad-supported Spotify. 94% never listen to ad-supported Pandora; 4) Podcasts’ audience soars. At a 20% share of ad-supported audio, podcasts now represent one out of every five minutes of U.S. ad-supported audio; 5) Among registered voters, AM/FM radio leads in ad-supported audience share (68%) followed by podcasts (21%); 6) After a pandemic lull, the proportion of AM/FM radio listening occurring in-car roars back; and 7) Powered by podcasts, spoken word is on a tear: 40% of all time with ad-supported audio goes to spoken word, up from 27% pre-pandemic. See the blog post here.

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TALKERS News Notes

iHeartPodcasts – along with creator and producer Lars Jacobson – announce “Fodor’s Guide to Espionage.” This series is based on the true story of popular travel writer Eugene Fodor who secretly used his profession as a cover to spy for the CIA. Taking place in the 1960s, it is a globetrotting, jet-setting spy series centered around the biggest events of the Cold War that will take listeners on an exotic vacation and high stakes spy mission every week.

Cumulus Media’s Westwood One is presenting 24 NCAA Men’s and Women’s Basketball games from Conference Championship Week. Coverage begins tomorrow (3/9) with the Ohio Valley Conference Championship game, and continues through Selection Sunday, March 17, with broadcasts that day of the Ivy League, the SEC, and the American Athletic Championship games. Westwood One will also broadcast Selection Sunday, which will reveal the 68-team field for both the men’s and the women’s tournaments. Jason Horowitz will host Selection Sunday coverage with PJ Carlesimo and Debbie Antonelli as analysts.

Industry News

Nashville’s “104.5 The Zone” Renews Buck Reising Show

Nashville sports talk host Buck Reising renews his contract with Cumulus Media to continue as host of the midday program, “The Buck Reising Show,” on WGFX-FM “104.5 The Zone.” Reising also hosts an NFL podcast called “The Install Live,” with executive producer and co-host Greg Cosell, in addition toim other content he creates with the station’s partnership with A to Z Sports. Cumulus Nashville VP and market manager Allison Warren says, “In the heart of Middle Tennessee, where sports pulse through our veins, we proudly announce the contract extension for our dynamic midday host, Buck Reising. Our airwaves resonate with the thrill of victory, the agony of defeat, and the unwavering passion of fans. As the must-listen sports station, we’re more than a frequency; we’re the heartbeat of every game, every play, and every championship.” Reising comments, “I’m so grateful to ‘The Zone’ and Cumulus for believing in and investing in Lucas, Jackson, and me. We could not be happier to continue to do the show for such an incredibly supportive audience and the city that we love. We’re just getting started.”

Industry News

Cumulus Launches “106.1 The Ticket” in New Orleans

Cumulus Media flips WKRN-FM, New Orleans from country to sports talk as “106.1 The Ticket.” The station will air FOX Sports Radio programming and several local shows. In addition to FSR shows suchim as “Two Pros and a Cup of Joe” and “The Dan Patrick Show,” the station will air “Inside New Orleans with Eric Asher” from 4:00 pm to 6:00 pm, followed by “All Access with Ken Trahan” from 6:00 pm to 7:00 pm. Cumulus Media New Orleans RVP and market manager Pat Galloway says, “The love and passion of New Orleans’ sports fans is amazing. It starts in the playgrounds and ends up in the Superdome and Smoothie King Center, and now we can talk about it all the time on the all-new ‘106.1 The Ticket.’”

Industry News

WJR, Detroit Raises $1.6 Million for Salvation Army

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Cumulus Media news/talk WJR, Detroit helps raise $1,637,238 for The Salvation Army of Metro Detroit combat hunger and homelessness during its 37th Annual Bed & Bread Club Radiothon held last week (2/22-23). The 27-hour radio fundraiser featured on-air personalities Rene Vitale, Mike Parsons, Guy Gordon, Lloyd Jackson, Jamie Edmonds, Kevin Dietz, Tom Jordan, Marie Osborne, Paul W. Smith, Mitch Albom (pictured above right), Ken Brown, Kevin O’Neill (pictured above left), Dan Aronson, and Bed & Bread Club founder and Detroit Radio Hall of Famer Dick Purtan. The annual Bed & Bread Club Radiothon has raised more than $44.8 million since Dick Purtan’s first Radiothon in 1988.

Industry News

Cumulus Bloomington Raises $100k-plus for St Jude

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Pictured above are members of the staff of Cumulus Media’s radio stations in Bloomington, Illinois – including news/talk WJBC-AM, CHR WBNQ-FM, and country WBWN-FM – as they helped raise $103,739 for St. Jude Children’s Research Hospital via its annual two-day Cumulus Cares for St. Jude Kids Radiothon that took place February 8 and 9.

Industry News

More Results from Cumulus’ Podcast Download Report

The latest blog post from Cumulus Media | Westwood One’s Audio Active Group presents more information from the Cumulus Media-Signal Hill Insights Podcast Download Fall 2023 report conducted by MARU/Matchbox. Some of the findings of this survey of 608 weekly podcast consumers include: 1) Podcast consumers connect with their favorite hosts on social platforms. Podcast consumers are lookingim to connect with their favorite hosts and shows on social media. Half of weekly podcasts consumers follow their favorite podcast hosts on one of the social platforms; 2) Younger 18-34 podcast consumers are more likely to follow their favorite hosts on social media. Compared to 35-49 and 50+ podcast consumers, 18-45 podcast consumers are more engaged socially with podcast hosts. 68% of podcast consumers 18-34 follow their favorite hosts on social media. 55% of 35-49s follow favorite hosts on social. 40% of those 50+ follow favorite podcast hosts on social; and 3) YouTube towers as a podcast discovery platform: 19% of weekly podcast consumers use YouTube to find podcasts. When asked which social platform they’ve used to find podcasts, 19% of podcast consumers are turning to YouTube, more than all other social media platforms combined. See the blog post here.

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TALKERS News Notes

Compass Media Networks announces that Connoisseur Media’s stations in Connecticut and Long Island are charter affiliates for SPECai, a joint venture between Compass Media Networks, Benztown, and ENCO, that provides radio stations with creative custom spec commercials in mere seconds using AI technology.

Former sports talk KKFN-FM, Denver “104.3 The Fan” programmer Raj Sharan joins Cumulus Media’s country KATC-FM, Colorado Springs as afternoon host and promotions director for the station.

Industry News

Cumulus Albuquerque Promotes Blood Drive

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Pictured above is KKOB-AM/FM midday talk host Brandon Vogt at a January 30 community blood drive remote broadcast. Cumulus Media partnered with Vitalant Blood Donation and collected 114 pints of blood for the Albuquerque blood bank. All listeners that stopped by to “Give a Pint, Get a Pint,” received a pint of ice cream for donating a pint of blood, courtesy of Blue Bell Ice Cream.

Industry News

WWO: AM/FM Radio Ads Provide 14% Average Lift in Site Traffic

This week’s Cumulus Media | Westwood One Audio Active Group blog looks at the results of 17 attribution studies the company commissioned from LeadsRX for AM/FM radio campaigns for various goods and services. Some of the conclusions drawn from these studies include: 1) On average, AM/FM radio campaigns generated a +14% lift in site traffic across the 17 campaigns. Campaigns are measured against LeadsRx benchmarks to determine the performance of attributed lift. The scale ranges from aim small attributed lift (0% to +3% lift) to excellent (+15% or more). Across the 17 campaigns analyzed, the average attributed lift was +14%. Three tax preparation service campaigns achieved “excellent” status ranging from a +30% to +48% attributed lift; 2) On average, the 17 AM/FM radio campaigns saw the highest percentage of impressions at the start of the week, peaking on Mondays and Tuesdays. Compared to the Nielsen impressions, the AM/FM radio campaigns outperformed on Saturday, Sunday, and Monday. Advertisers should increase their use of AM/FM radio on the weekends. AM/FM radio campaigns on weekends drive impact and results; and 3) On average, evenings have a greater share of attributed web sessions due to available devices and free time of consumers. Mornings historically underdeliver their share of impressions since consumers are busy getting ready for work and school. This expected pattern should not be a reason to move campaign weight out of morning drive. Morning drive exposure results in web sessions during later dayparts when consumers have the time and available devices to respond. Read the full blog post here.

Industry News

WWO: New Apple iOS 17 to Benefit Podcast Creators

The Cumulus Media | Westwood One Audio Active Blog says the changes to auto download policy in Apple’s iOS 17 will benefit content creators as well as advertisers. It used to be that if a consumer subscribed to a podcast and signed up for auto downloads, their iPhone would often download all, of theim back episodes published before they subscribed. Since many if not most of those were never listened to, the data about listening habits was inaccurate. As the blog notes, podcasts that publish frequently will be most affected. “This is a crucial reset for the podcast industry, a much-needed rightsizing of audience data. This is a defining moment advertisers and podcast creators should both welcome. As hosts look at their downloads and reach for the Advil, they should know Apple is putting the podcast industry on the road to more accurate data. Better audience data inspires more confidence among advertisers and agencies.” Another new feature in iOS 17 is that users who haven’t listened to five downloaded episodes over the past two weeks will stop getting automatically downloaded podcasts. See the blog post here.

Industry News

Cumulus Media’s Dallas-Fort Worth Stations Raised Record Sum for Local Charities

Cumulus Media announces that its Dallas-Fort Worth radio station group raised $2,696,127 for charities in the region during 2023, topping the 2022 total by more than $400,000. In the Dallas-Fort Worthim market, Cumulus operates news/talk WBAP-AM/FM, news/talk KLIF-AM/FM, sports talk KTCK-AM/FM and two country music brands. Cumulus regional vice president Dan Bennett says, “I can’t say enough about our air talent and programming team who understand that serving our community in Dallas-Fort Worth means raising awareness for organizations that give a lift to people who need it. They give so much of their time to make a difference and 2023’s efforts show the incredible results.”

Industry News

Round Four of Holiday 2023 PPM Ratings Released

imThe fourth of four rounds of ratings data from Nielsen Audio’s Holiday 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey period covers December 7, 2023 – January 3, 2024. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM falls a full share to finish with a 5.0 share (weekly, 6+ AQH share) that leaves it ranked #5, while Curtis Media’s news/talk WPTF loses two-tenths for a .6 share finish good for the #22 rank. In Milwaukee, iHeartMedia’s news/talk WISN sheds six-tenths to wrap the survey with a 9.0 share, but remains ranked #1 for the fourth consecutive survey, while Good Karma Brands’ news/talk WTMJ declines 1.2 shares for a 6.4 share finish that leaves it ranked #5. In Nashville, Cumulus Media’s news/talk WWTN-FM falls four-tenths to a 3.9 share good for the #12 rank, while iHeartMedia’s news/talk WLAC-AM dips three-tenths to a 1.2 share and remains ranked #19. See Mike Kinosian’s Ratings Takeaways for this group of markets – as well as the other 36 markets – here.

Industry News

TALKERS News Notes

OutKick announces that FOX News contributor, New York Times best-selling author and former professional wrestler, Tyrus, a.k.a. George Murdoch, joins the platform to host the new show, “Maintaining with Tyrus.” The first episode launches on February 1 featuring a sit-down with talk TV host Piers Morgan, followed by interviews with Wolf of Wall Street inspiration Jordan Belfort, and “How America Works” host Mike Rowe.

ESPN is expanding the reach of its ESPN podcast offerings starting January 29 as ESPN2 will televise an ESPN video podcast every weekday from 2:00 pm to 3:00 pm ET. The premiering lineup will include: “First Draft,” “The Hoop Collective,” “The Lowe Post,” “The Mina Kimes Show” and “The Elle Duncan Show.” Mike Foss, ESPN SVP, production says, “This strategic content initiative provides our ESPN podcasts with a tremendous opportunity for continued growth and audience expansion, while simultaneously lending compelling content to our ESPN2 television lineup.”

New England Public Media promotes Elizabeth Román to managing editor – daily and digital news. NEPM says, “Although her title did not dramatically change, her responsibilities have evolved and Román will now be taking the lead on delivering daily news programming on the radio, NEPM website and social media channels.” Román says, “As a lifelong Springfield resident and Western Massachusetts native. I’m excited to continue working with our skilled news department to bring you even more stories that highlight the needs, concerns and successes of the people living and working in this community.”

Cumulus Media’s Westwood One is presenting play-by-play coverage of this weekend’s NFL Conference Championships presented by lead sponsor Intuit Turbo Tax. Doubleheader coverage begins with the pregame show at 2:00 pm ET on Sunday before the Kansas City Chiefs and the Baltimore Ravens meet for the AFC Championship game and the Detroit Lions battle the San Francisco 49ers in the NFC Championship game.

Industry News

Round Two of Holiday 2023 PPMs Released

imThe second of four rounds of ratings data from Nielsen Audio’s Holiday 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey period covered December 7, 2023 – January 3, 2024. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM dips four-tenths to a 3.1 share (weekly, 6+ AHQ share) but remains ranked #9, while Hubbard Broadcasting’s all-news WTOP-FM loses three-tenths to finish with a 6.3 share good for the #4 rank. In Boston, iHeartMedia’s news/talk WRKO added two-tenths for a 3.1 share finish that lifts it to the #9 rank, while sister all-news WBZ-AM declines four-tenths to a 4.7 share but remains ranked #5. In Detroit, Cumulus Media’s news/talk WJR rises one-tenth to a 2.4 share and climbs to the #15 rank, while Audacy’s all-news WWJ is steady at a 4.3 share and remains ranked #9. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

WXNT-AM Brings Dan Dakich Back to Indy Airwaves

Cumulus Media is bringing Indianapolis sports media personality Dan Dakich back to the radio in the market as host of “The Dan Dakich Show” on WXNT-AM “Indy’s Sports Ticket 1430 AM,” effective Monday (1/29). Dakich, who played basketball at Indiana University under Bobby Knight and coached basketball there (as well as at Bowling Green State University), was most recently on air at Urbanim One’s WFNI, Indianapolis “The Fan.” After leaving “The Fan,” Dakich began hosting a late morning program streamed on the Outkick Network. Cumulus Indianapolis VP and market manager Darlene Park says, “Indiana’s very own Dan Dakich returns to the airwaves as opinionated as ever and ready to break down all things sports on ‘Indy’s Sports Ticket 1430 AM’ every weekday from 12:00 noon to 3:00 pm. He is an Indiana sports legend, and we are so excited he is bringing his game to our team.” Dakich comments, “Couldn’t be more thrilled to join the fantastic team at ‘Indy’s Sports Ticket 1430 AM.’ The state of Indiana and I have had a lifetime love affair that extends way beyond sports and sharing that daily is going to, once again, be a blast! Can’t wait to get started as we build ‘Indy’s Sports Ticket 1430 AM’ into Indy’s go-to home for all things sports.”

Industry News

Round One of Holiday 2023 PPM Ratings Released

imThe first of four rounds of ratings data from Nielsen Audio’s Holiday 2023 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The ratings period covered December 7, 2023 – January 3, 2024. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC adds two-tenths to finish with a 3.0 share (weekly, 6+ AQH share) and remains ranked #11, while iHeartMedia’s news/talk WOR tacks on one-tenth for a 1.2 share finish good for the #21 rank, and Audacy’s all-news WINS-FM falls two-tenths to a 3.9 share but rises to the #9 rank. In Los Angeles, iHeartMedia news/talk KFI loses half a share to finish with a 4.6 share pulling it from the #2 to the #4 rank, while Audacy’s all-news KNX-AM/FM loses two-tenths to finish with a 2.5 share good for the #12 rank. In Chicago, Nexstar Media Group’s news/talk WGN-AM dips two-tenths for a 2.6 share finish leaving it ranked #11, while Cumulus Media’s news/talk WLS-AM is steady at a 1.7 share good for the #19 rank, and Audacy’s all-news WBBM-AM/WCFS-FM loses three-tenths to finish with a 4.9 share and remaining ranked #4. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

WJR, Detroit Brings Anthony Bellino Aboard as “SportsWrap” Co-Host

Cumulus Media names Detroit sports media personality Anthony Bellino co-host of WJR’s “SportsWrap,” alongside Lomas Brown. WJR parted ways with the program’s previous co-host Sean Baligian in December.  Bellino currently serves as an in-game host for Detroit Lions and University of Michigan football broadcasts and is public address announcer for University of Michigan men’s andim women’s basketball programs and the University of Toledo men’s and women’s basketball programs. WJR notes that Bellino spends his free time helping his family at their Monroe, Michigan grocery store, Danny’s Fine Foods, where he works as a fourth-generation butcher. WJR program director Ann Thomas says, “Anthony Bellino started his broadcasting career as an intern for the ‘Paul W. Smith Show’ in 2007. I could not be more pleased to welcome him back to the ‘Great Voice of the Great Lakes’ as a seasoned sports professional ready to bring our listeners timely and thoughtful insights on Detroit’s sports scene.” Bellino comments, “What an honor and a privilege it is to be joining the ‘Great Voice of the Great Lakes,’ 760 WJR. I can’t wait to contribute to the station’s legendary broadcasting history and make some new history of our own. The phone call from WJR was really a full-circle moment… I can’t wait to get started and to host ‘SportsWrap’ with my good friend Lomas Brown.”