Tag: "country music"

30 Candles for Horn’s CRN

| October 28, 2013

Mike Kinosian
Managing Editor
TALKERS magazine

 

LOS ANGELES — Akin to never coming across a more vocal emissary or advocate about the game of baseball than former Los Angeles Dodgers manager Tom Lasorda, the radio industry would be hard-pressed to find a livelier ambassador than Mike Horn.

Thirty years ago, Horn had what, at the time, was considered a wild, if not inconceivable notion of placing radio station audio onto cable television systems around the country.

Whether or not such a wacky idea would survive three decades down the road is not something over which Horn anguished. Instead, he immersed himself in concentrating on doing something new and different.

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Country Music Radio and News/Talk Radio : “Universal Donor” Formats

| May 8, 2013

By Jeff McKay
Talkers
Special Features Correspondent

mckayjeffNEW YORK – Two different radio formats: One plays music by artists such as Johnny Cash, Carrie Underwood and Florida-Georgia Line.  The other has voices such as Rush Limbaugh, Sean Hannity and Stephanie Miller.  Ironically, both the country music format that does not talk politics and the news/talk format that plays no music each have something in common – they cater largely to the same audience! 

albrightjayeWhen it comes to country music listeners and news/talk radio listeners, especially those who lean conservative, similarities between listeners really depend on their age.  Jaye Albright, a consulting partner for Albright & O’Malley & Brenner/RadioIQ, Inc. interestingly calls both “universal donor” formats.

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Arbitron Client Conference: Format Facts and Forecasts

| December 10, 2012

By Holland Cooke
Radio Consultant

ANNAPOLIS — Now THIS is worth a meeting.  If your station is an Arbitron subscriber, you should download, devour, and discuss the just-released “Radio Today 2012,” an uncanny mash-up of Scarborough consumer profiles and Arbitron audience data.  What you will read about people-who-listen-to your format really fleshes-out the folks you want as heavy listeners, and will send you in specific directions to seem relevant and relatable and habit-forming to ‘em.

And that’s all I’m allowed to say!  Because this information is THAT valuable!  Read the legal hear-ye-hear-ye at arbitron.com, and you’ll understand that I’m not being coy.  But I can share some useful headlines from the Executive Summary Arbitron has released, which follow.

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