Malzberg
Dave Ramsey
Tag: "country music"
Country Music Radio and News/Talk Radio : “Universal Donor” Formats
By Jeff McKay
Talkers
Special Features Correspondent
NEW YORK – Two different radio formats: One plays music by artists such as Johnny Cash, Carrie Underwood and Florida-Georgia Line. The other has voices such as Rush Limbaugh, Sean Hannity and Stephanie Miller. Ironically, both the country music format that does not talk politics and the news/talk format that plays no music each have something in common – they cater largely to the same audience!
When it comes to country music listeners and news/talk radio listeners, especially those who lean conservative, similarities between listeners really depend on their age. Jaye Albright, a consulting partner for Albright & O’Malley & Brenner/RadioIQ, Inc. interestingly calls both “universal donor” formats.
Arbitron Client Conference: Format Facts and Forecasts
By Holland Cooke
Radio Consultant
ANNAPOLIS — Now THIS is worth a meeting. If your station is an Arbitron subscriber, you should download, devour, and discuss the just-released “Radio Today 2012,” an uncanny mash-up of Scarborough consumer profiles and Arbitron audience data. What you will read about people-who-listen-to your format really fleshes-out the folks you want as heavy listeners, and will send you in specific directions to seem relevant and relatable and habit-forming to ‘em.
And that’s all I’m allowed to say! Because this information is THAT valuable! Read the legal hear-ye-hear-ye at arbitron.com, and you’ll understand that I’m not being coy. But I can share some useful headlines from the Executive Summary Arbitron has released, which follow.
