Tag: "country music"
LOS ANGELES — Akin to never coming across a more vocal emissary or advocate about the game of baseball than former Los Angeles Dodgers manager Tom Lasorda, the radio industry would be hard-pressed to find a livelier ambassador than Mike Horn.
Thirty years ago, Horn had what, at the time, was considered a wild, if not inconceivable notion of placing radio station audio onto cable television systems around the country.
Whether or not such a wacky idea would survive three decades down the road is not something over which Horn anguished. Instead, he immersed himself in concentrating on doing something new and different.
By Jeff McKay
Special Features Correspondent
NEW YORK – Two different radio formats: One plays music by artists such as Johnny Cash, Carrie Underwood and Florida-Georgia Line. The other has voices such as Rush Limbaugh, Sean Hannity and Stephanie Miller. Ironically, both the country music format that does not talk politics and the news/talk format that plays no music each have something in common – they cater largely to the same audience!
When it comes to country music listeners and news/talk radio listeners, especially those who lean conservative, similarities between listeners really depend on their age. Jaye Albright, a consulting partner for Albright & O’Malley & Brenner/RadioIQ, Inc. interestingly calls both “universal donor” formats.
By Holland Cooke
ANNAPOLIS — Now THIS is worth a meeting. If your station is an Arbitron subscriber, you should download, devour, and discuss the just-released “Radio Today 2012,” an uncanny mash-up of Scarborough consumer profiles and Arbitron audience data. What you will read about people-who-listen-to your format really fleshes-out the folks you want as heavy listeners, and will send you in specific directions to seem relevant and relatable and habit-forming to ’em.
And that’s all I’m allowed to say! Because this information is THAT valuable! Read the legal hear-ye-hear-ye at arbitron.com, and you’ll understand that I’m not being coy. But I can share some useful headlines from the Executive Summary Arbitron has released, which follow.