Tag: "Cory Gold"

Keeping It Local is KSCO’s Key to Success

| March 15, 2013

By Jeff McKay
TALKERS
Special Features Correspondent

SANTA CRUZ, CA — The news/talk radio station in question is not owned by a hedge fund or multi-billion dollar conglomerate.  Their ownership group doesn’t occupy the top floors of a big-city skyscraper.  You will not see the morning or afternoon show brandishing seven-figure contracts, nor the corporate PD flying into town on the company Lear jet, or the “brand manager” moving from market to market implementing new strategies to grow the market cluster.

The fact of the matter is none of the above elements – which have become somewhat commonplace in today’s radio industry – at this station exist.

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